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What next for MacBook?

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MacBook update fever has the Mac community in its grip, and everyone’s talking about or leaking images of possible new MacBook designs.

But what about the growing threat of so-called “netbooks”? Those tiny, cheap machines pioneered by Asus and now on offer from pretty much every PC manufacturer around.

ZDNet wonders if Apple will make something similar, or, more likely, reduce its MacBook prices to compete. (I don’t think that’s very likely, but anyway.)

The Apple Gazette declares a resounding no, saying that the netbooks are not affecting MacBook sales anyway. They are reducing sales of more expensive non-Apple Windows laptops, but not hitting Apple products that hard at all.

I’m inclined to go along with the Gazette’s view that reducing the MacBook prices by a little — getting them down to the $700-$800 range — would be sufficient to make sales soar once more. That said, I suspect it’s more likely that the machine will be much improved and stay at roughly the same price that it is now.

Personally speaking, the biggest hurdle to overcome is battery life. I still yearn for a good sized mobile machine that will last for the best part of a day without a charge, and none of the current netbooks, or the MacBook Air, will do that. And I know which of those I’d rather buy.

Opening the Apple Store in Bristol

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Excited Bristol Apple Store staff, preparing to let in the first customers

It’s hard to get the British excited about something, especially a new shop. But that does’t stop the staff at the shiny new Bristol Apple Store doing their level best to get the queue outside cheering and waving. A bit.

It has to be said: this store opening is unlike most others. Central Bristol ground to a halt this morning because an entire shopping mall, encompassing several surrounding streets, was opening for the first time.

The Apple Store was just one among 150 or so shops welcoming new customers. The opening ceremony for the mall included a MC on a cherry picker, shouting bad poetry and exhorting the crowd to spend and spend. And four drummers sat at four drum kits. The sound echoed around the streets and made the echos made the drummers sound out of time with each other. But nobody minded. Dancers and free runners danced and ran freely. And eventually, Mr MC man declared the Cabot Circus (warning: eye-wateringly awful web site) mall open. The masses flooded in to spend their money.

But that was only half the queuing for the Apple fans. The mall opening is over, and now they have to rush down a newly-opened street and start a fresh queue inside steel crowd barriers. And there they wait, for another 30 minutes, while Store staff do the usual whooping and cheering and getting people excited.

BMO Cuts Apple Target Price Due To ‘Weak Economy’

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Just days before Apple is to present its fourth quarter numbers, another analyst is trimming its revenue estimates. BMO Capital’s Keith Bachman said Thursday “the weak economy has started to take a toll on Apple’s system’s business.”

Bachman lowered the target price for Apple shares to $180 from $190.

Read more about the target cut and how other analyst appear to agree after this jump.

Milan Apple Store, as Fashion Backdrop

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The Sartorialist, aka Scott Schuman, occasionally shoots his on-the-street fashion stories using Mac stores as a backdrop.

Just in time for Milan shows, he snaps a fleeting fashionista in front of the blink-and-you missed it Apple reseller on Via Mercato.

The best thing about the otherwise unremarkable store in the city’s chic Brera neighborhood are the staff’s black T-shirts candidating Steve Jobs for mayor. Now that’s a statement.

Details on New Apple Notebooks Begin to Emerge

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People who claim to have seen production-ready versions of next-gen MacBooks and MacBook Pros in the US say new Apple notebooks will look more alike than ever before, according to a report in AppleInsider. While clear that its information should be viewed as rumor, the report cites sources with “a lengthy track record” and who have “been privy to early glimpses of some of [Apple’s] other hardware offerings.”

Both the new 13-inch MacBooks and 15- and 17-inch MacBook Pros will share aluminum enclosures, with the new 13-inch MacBooks for the first time matching their higher-priced cousins as if they were members of the same product family, according to the report.

The sources say Apple has made changes to the notebooks’ I/O ports in an effort to reduce their overall footprint. In particular, the FireWire 400 port appears to have been removed from the new MacBook Pro, leaving a backwards compatible FireWire 800 port. In addition, the new MacBook Pro is reported to be missing the 28-pin DVI-I (Dual Link) port, which has been replaced with what appears to be a mini-DVI port like the one found on the existing 13-inch MacBook line and iMac line.

If true, these emerging details would indicate Cult of Mac’s Craig Grannell was not so wide of the mark in his recent piece on Apple’s notebook roadmap.

Expectations for a mid-October product announcement remain high.

iPod Massager Lets You Feel the Music

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iPod accessory retailer EasyiShop sells a range of products made by OhMiBod designed to let iPod users “feel the music” in ways they might not have previously imagined.

Designed with an audio-enabled integrated microchip that allows the OhMiBod iPod massager to vibrate to the beat and rhythm of the music the user is listening to, this new generation of vibrator is said to combine listening to and feeling music to create an “unbeatable sexual experience,” according to the manufacturer.

OhMiBod’s five different iPod/iPhone vibrators combine a 3′ “freedom cord” with an integrated splitter that connects the vibrator and headphones to any iPod, iPhone, laptop, microphone, electric guitar virtually any electronic audio output source with a 3.5mm jack — to let the massager vibrate to the beat and rhythm of the music the user is listening to.

The company also maintains an online network called Club Vibe that allows users to share their favorite playlists via the iMix section of the iTunes music store.

Opinion: Apple keyboards need better key labelling

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I got absurdly excited when the new Apple keyboard was demonstrated, and immediately put in my order blind. I’d been looking for a decent laptop-like keyboard, and this seemed to fit the bill. In use, I haven’t been disappointed with it.

However, my glee was initially two-fold, partly driven by what was actually printed on the keys, and this is the area that’s led to some disappointment. Find out why after the jump.

AppStore Management Draws Anti-Competitive Claims

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Apple reaffirmed its intent to control what programs may legitimately run on its iPhone this week when the company revoked ad hoc distribution authority from a developer whose application it previously barred from distribution through the iTunes AppStore.

Last week, when Podcaster received official notice from Apple that the AppStore would not be carrying its application because the company had determined it duplicates the functionality of the Podcast section of iTunes, the developer decided to use Apple’s ad hoc distribution method to get the program into the hands of users who were willing to make a $10 ‘donation’ for the privilege of becoming beta-testers.

Tuesday, Apple revoked Almerica’s access to creating ad hoc licenses for the podcast downloading tool, prompting howls of protest from developers and consumers, many of whom have been skeptical of Apple’s intentions and critical of its business practices involving the AppStore from the very beginning.

Follow me after the jump to learn more about what’s behind the dispute and why Apple could be standing on shaky legal ground.

Opinion: Mac users are more interesting than Macs

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So, hello.

My name is Giles, and I am one of the new contributors here at Cult of Mac.

I’ve been given the job of covering the “Mac community and culture”. It’s the real “Cult of Mac” beat, and it came with a friendly warning from the boss, Leander Kahney: “It’s not an easy beat, because there are no press releases.”

And he’s right. The real Mac cultists do not tend to proclaim their Cult membership by issuing press releases; they are far more likely to post an image on Flickr, a video on Vimeo or YouTube, or a post on an obscure blog somewhere. My job here is to seek them out and share them with you lot.

Low-cost PC Netbooks May Dent MacBook Sales

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Aside from Christmas, the back-to-school market is one of the most profitable times for computer makers. Apple’s MacBook has virtually disappeared from Amazon’s top-selling notebook list during the period, according to ThinkEquity analyst Vijay Rakesh.

Instead, ‘netbooks,’ those ultra-small PCs from Asus, Acer and Dell, now dominate the list. This is an abrupt change from the past, where Apple had been a mainstay.

“While Mac desktops and 3G phone sales have been doing well, the notebook market could be impacted in the peak back-to-school season,” Rakesh wrote in Wednesday.

Analyst: G1 Will Have ‘Little or No Impact’ On iPhone Sales

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Apple should not be concerned about Google’s new phone knocking its stellar iPhone sales projections off stride, Piper Jaffray’s industry analyst said Tuesday.

Using a baseball analogy, Gene Munster wrote in a research note that the T-Mobile G1 was only an incremental change in the mobile landscape.

“When Apple comes out with a product, they try to hit homeruns, but Google’s Android strategy is swinging for base hits,” Munster wrote.

Strange slant effects with iPhone camera

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The iPhone’s diddy little camera wins no photography awards, and rarely even a positive remark from fellow iPhone owners in the pub.

But that doesn’t mean it can’t come up with some interesting images when it tries hard. Or even when it doesn’t try hard at all, and just acts weird. We’ve seen iPhone cubism covered before, but how about iPhone slants?

Slanted by taiyofj.

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iPhone can take a strange photo by kenic.

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Llandudno beach by Fr Peter Weatherby.

All photos used with permission of their owners. Thanks to all.

Android’s Shortcomings Proves Brilliance of iPhone

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Google phone

Today, the finest minds from Google, HTC, and T-Mobile on hand to launch the Android platform proved, beyond a shadow of a doubt, that the iPhone's monomaniacal whole-widget development model is the only way to claim genuinely new territory in a market.


Today, the finest minds from Google, HTC, and T-Mobile on hand to launch the Android platform proved, beyond a shadow of a doubt, that the iPhone’s monomaniacal “whole widget” development model is the only way to claim genuinely new territory in a market. The T-Mobile G1 comes up tragically short in the race to launch a widespread, modern mobile OS to prevent the proliferation of Windows Mobile. As Steve Jobs has learned, if you want to do something right, you have to do it yourself. In fact, the Android Troika is making the same assumptions that have ensured that Linux will always be a marginal desktop OS in developed markets. Here are the top three reasons why:

3. Presuming that Someone Else Will Fix Your Problems

Google has left a lot undone with Android: no built-in Exchange support; no desktop syncing; no video playback; a comically variable UI. But it’s OK, Google says: third-party developers will definitely come up with solutions. While that’s probably true, it also means that standards won’t get established for these features, which means that new features will always lag behind more tightly controlled platforms like the iPhone. Worse, the Exchange omission ensures that this will never play with corporate IT environments that are looking to replace a fleet of aging Treos right now. That means the only credible alternative to Windows Mobile and BlackBerry? iPhone. I never thought I would see the day when Apple was more corporate friendly than the open alternative.

Adobe’s Biggest Product Announcement Ever: Creative Suite 4 Products Coming in October

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Adobe announced its “biggest ever” product release on Tuesday. The Creative Suite 4 product family, a new series of media applications scheduled to ship in October, features tightly integrated workflow solutions designed to advance the creative process across print, Web, mobile, interactive, film and video production.

The entire product line includes Adobe Creative Suite 4 Design editions, Creative Suite 4 Web editions, Creative Suite 4 Production Premium and the Creative Suite 4 Master Collection.

Photoshop, the most widely used Adobe product, will take advantage of new graphics processing unit (GPU) hardware in the CS4 edition ($699) to deliver a smoother pan and zoom experience, allowing users to easily edit images at even the highest magnifications. For an additional $300, Photoshop CS4 Extended give users the ability to manipulate 3D imagery, such as painting directly on 3D models and surfaces, merging 2-D files onto 3D images, and animating 3D objects.

InDesign, Adobe’s page layout program, also comes in for some interesting upgrades, including a feature that highlights potential production problems in real-time from within the layout and directs users to the problem area to resolve the issue. Other new features make it easier to create and manage long documents such as manuals and textbooks, including a Conditional Text feature that lets users quickly produce multiple versions of a document for different uses such as multi-lingual documents or Teacher/Student materials.

Below we reproduce Adobe’s comparison chart to help give you an idea of the range of options available in the new applications and their bundles, but be sure to visit the Adobe website for detailed information and several arresting demos of the kinds of work supported by these products.

The success of Apple’s retail stores

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I really enjoyed Philip Michaels’ post at Macworld yesterday, in which he discussed the success of retail Apple Stores over the years: you hear a lot about Apple Stores opening, but you never hear about them closing again.

When the news first came out that Apple was going to start opening its own chain of retail stores, there were groans from far and wide. “Apple’s a computer company,” the cynics said (myself included). “They’ll never make retail work.”

Oops. On the contrary, Apple has made retail work, and Philip’s post spells out some of the reasons why: Apple has looked to the long term, taking losses in the early days with the expectation that profit will come later. And it has chosen the store locations with great care, picking out high-profile, high-traffic spots that will pull in a very large number of people, lured in by window displays of attractively priced iPods.

A new Apple store opens this Thursday, just up the road from me in Bristol, and it conforms to the rules. It will be located inside the shiny new Cabot Circus development, a vast mall erected where once there was a grimy, dismal 60s shopping area.

As usual, the store’s opening will be marked with hoopla, cheering, and free T-shirts for the first 1000 people through the door. I’m going to go along; not for the T-shirts, but to meet some of those people.

One More Rumor – It’s a Brick!

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Apple fans are speculating madly about a new product code-named ‘brick’ that could be anything from a fat Mac Mini to an entirely new product category.

The word ‘brick’ has Apple fans speculating particularly fervently. It goes against the company’s traditional code-naming practices, and evokes images of a very un-Apple object, although the Apple mouse is kind of a brick and the iPhone is, too. Websites and forums are lit up with speculation– not that Apple fans need anything in particular to get the speculative juices flowing. It’s become almost de rigueur… as soon as a product is officially out, the rumor mill starts up about the next one, like clockwork, every quarter. Indeed, it’s part of Apple’s business model by now.

The ‘brick’ rumour started circulating when the Apple-oriented website 9to5 Mac spoke to an Asia-based tipster, who said next month’s ‘Big Event’ will be “all about ‘the brick.'” 9-to-5 says the tipster is “reliable” — as the source had previously made the early call on this month’s ‘rainbow colored’ Nano, though the initial interpretation among Apple fans led to expectations for a single ‘rainbow colored’ device rather than the device eventually delivered in a ‘rainbow of colors.’

On MacRumors forums, readers are speculating Apple might be taking a page from Gateway’s playbook and will bring us a standalone input hub like the one pictured above

ComputerWorld writer Seth Weintraub posits the brick is a wireless USB hub similar to one already on offer by Belkin:

iPhoneSavior thinks it’s possibly a redesigned Mac Mini:

The Mac scientists at MacEnstein wonder if we can simply look for a Windows-killer. Hint: How do you break windows? With a brick.

What do you think Apple’s ‘brick’ might be?

uTorrent Mac Client Leaked

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An Alpha version of the long-awaited BitTorrent client for Mac has been leaked, according to a post at Pirate Bay. The application is still in development, but as expected, looks very Mac-like, and reportedly runs better than its Windows counterpart.

BitTorrent’s VP of Product Management, Simon Morris, said in response to the leak, “An internal development build of uTorrent for Mac has been leaked publicly. It [is] an “alpha” quality build. We did not intentionally release this build and would strongly recommend folks not to use it as it isn’t yet complete or stable enough to be released to the public.”

Early user reports say the application is largely functional, though search appears to be broken. The good news for P2P lovers is that BitTorrent seems serious about releasing uTorrent for Mac in the near future.

Via TorrentFreak

Apple’s Brand Trumps G1 Chatter

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As Apple fans digest T-Mobile’s announcement of its G1, analysts say the handset starts with an immediate deficit: brand awareness.

“I think the most important point is that although Google is a familiar name for many consumers the brand power is not the same as Apple,” Gartner research director Carolina Milanesi told Cult of Mac Tuesday.

Milanesi said most people don’t know what Android is or G1. “You sure cannot say that about Apple,” the analyst said.

What the G1 needs to “see off the iPhone”

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An interesting little rant at The Daily Telegraph lists the five features the Android-powered Google phone (known as the G1) needs to have to “see off” (that’s east London speak for “compete with”) the iPhone.

Those five requirements are, in a nutshell:

  • “Lots of Google” — Google integration with everything
  • “Entertainment” — a vague notion that the G1 needs video and music and stuff
  • “Looks” — it must match the iPhone in terms of stylish design; I’d argue that this isn’t really a requirement. There are lots of people who value function over design and will gladly put up with the uglies if it means they get a cheaper smart phone
  • “Online” — it must have a decent browser and push email; duh
  • “Applications” — there must be an App Store

According to the pre-launch leaks and rumors flying around over the last 12 hours or so, most of that list is indeed present on the phone: Google everywhere, video player, an App Store-a-like, and so on.

So, yeah, a reasonable list of things that an iPhone competitor should be thinking about, but it misses out some other ideas. Such as:

  • “Multi-touch” — one reason why people like the iPhone so much, from the moment they pick it up, is the multi-touch UI. It adds a great deal to the user experience and makes the phone more appealing. I’ve said it before: it makes people smile
  • “Price” — much more than multi-touch, much more than any of the others, this is the one feature that I think G1 and its ancestors progeny (sorry, my mistake, see comments) will be able to compete on very well indeed. No matter how many smiles the iPhone generates, it remains an expensive choice. If the Android army can offer a good experience overall (not necessarily one that matches the iPhone feature-for-feature at all) but at a reasonable price, it will have customers lining up at the tills.

The official announcement comes later today. Hold on tight.

While we’re on the subject of desks

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Our post about the OneLessDesk the other day prompted some discussion about desks in general, and included a link to an eye-popping desk design from Peter Sucy. He calls it the PerDesk.

We wanted to find out more, so we asked him what it was all about.

“This desk is a design I came up with after unsuccessfully trying to find a desk for use with a zero gravity chair.

“The desk at the bottom of the page (in woodgrain) with just shelves front and rear was the original design but I decided to take it to the extreme and the result was the design at the top of the page and depicted in the animations. The large arch holds two slide out bays that will each hold a Mac Pro and battery backup unit. The arch also provides a support for multiple monitors.”

Multiple monitors we can understand. But two Mac Pros and 12 Mac Minis? What’s that all about?

“I wanted a unit that would hold at least two Mac Pros because I get tired of waiting for a test image to render and wanted to be able to switch between machines. I thought the 12 Mac Mini render farm would be just the ticket for rendering my 3D lenticular images because it takes 10-12 frames to comprise a 3D image and each frame can take hours or even days to render just one frame.

“The full blown desk was designed to replace the typical office cubicle with a 7′ x 10′, ergonomically comfortable, workstation solution based around a reclining zero gravity chair.”

Right now the PerDesk is just an idea in Peter’s head. But if any manufacturers are interested in turning into a product, he’d like to hear from them. Perhaps we should put him in touch with the OneLessDesk guys, although then they’d have OneMoreDesk, so maybe not.