Disney animation movie “Bolt,” where John Travolta lends his voice to the dog-hero in the title, has a brief, fleeting moment of Apple product placement.
Pixar blogger and CoM reader Guido Rogall explains: in Bolt “there’s a chase scene on a train. For a few seconds you see a young woman with a laptop, either a MacBook or iBook, but what is funny about it is that the Apple logo is not lit.”
As another one of our sharp-eyed readers pointed out, this Apple turn-off scenario happens every so often in movies.
Wonder if it’s a mistake or makes it product placement more memorable to clued-in viewers…
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
