I was amused to see early shots of the latest Dell OptiPlex desktops. These are pretty much the mainline of Dell’s line-up, and are among the most popular desktop PCs in the country. Electronista talked about the new line-up’s “industrial, metal” look, which Dell credits for dramatic reductions in power consumption. And despite Dell’s much-remarked-upon commitment to industrial design, the new boxes are incredibly hideous.
Why? Because Dell is perfectly willing to sacrifice a design vision in order to save on manufacturing costs. Compare the box at left to a Mac Pro. Both have metal grill faces, but only one is metal all over and uses modified commodity components in order to maintain a consistent look. Dell, meanwhile, dropped in ugly black plastic components for the drives and sides, presumably because it was a lot easier than speccing a custom mold for all parts. AND they left in the floppy drive, a full 10 years after Apple ditched it.
This, in a nutshell, is the difference between Apple and nearly every other computer company on earth (Sony might be the one exception, and HP is improving): Apple just won’t compromise. If a computer is going to be an imposing metal tower that recalls a steel factory, it will be that all over, even if it’s nearly impossible to engineer. A company like Dell, on the other hand, will throw such interesting design ideas out as soon they get hard to pull off. Apple is committed to engineering designs exactly as crafted, down to the millimeter and the routing of interior cables. A company like Dell wants to provide just enough design and taste that people aren’t actively repulsed by its products.
It’s not even close.
Electronista via Engadget

