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Cult of Mac Favorite: iRealBook – iPhone Music App

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What it is: iRealBook is an iPhone and iPod Touch compatible version of the iconic Real Book, a venerable “fake book” that has been the music bible for jazz musicians and vocalists for many years. A repository of chord sheets for some 700+ Jazz standards, Jazz classics, Latin and Brazilian classics and more, the Real Book has long been an indispensable tool for professional Jazz artists and students alike.

Why it’s cool: iRealBook (iTunes link) improves on the paper copy by providing chord charts of every song in the catalogue, each of which can be easily transposed to any key. Where the physical copy of the Real Book provides only sheet music with standard notation in the originally written or recorded key, this iPhone version gives players easy-to-read, chord-based notation that fits on a single screen, in extra large fonts that make the sheets easy to read in both profile and landscape modes. It even offers a “Night View” with white text over a black background that makes charts legible on darkened bandstands. Songs in the catalogue can be browsed by style or composer when a user is stumped for ideas, and the developer, Massimo Biolcati invites requests for additions to the database.

Where to get it: iRealBook is available on the iTunes App Store for $7.99 and is worth every penny for the jazz and standards aficionado who wants to have the critical oeuvre at hand on the go.

Hit the jump for screenshots.

Interview: Apple’s Gigantic New Data Center Hints at Cloud Computing

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System X, an Xserve G5 supercomputing cluster. CC-licensed pic by Christopher Bowns: http://www.flickr.com/photos/cipherswarm/2414578959/in/photostream/
System X, an Xserve G5 supercomputing cluster. CC-licensed pic by Christopher Bowns: http://www.flickr.com/photos/cipherswarm/2414578959/in/photostream/

Google’s Eric Schmidt “resigned” from Apple’s board because Chrome and Android were encroaching on Apple’s core business, or so Steve Jobs says.

But what if the opposite were true? What if Apple is encroaching on Google’s core business?

Later this month, Apple is expected to break ground on a massive new data center in Maiden, North Carolina.

In terms of size, Apple’s data center is as big as they come.

“Apple is planning about 500,000 square feet of data center space in a single building,” says Rich Miller, editor of Data Center Knowledge. “That would place it among the largest data centers in the world… This would qualify as a big-ass data center.”

Question is, what will Apple use it for? Apple’s plans are secret, of course, and some have speculated it’s to support Apple’s growing  MobileMe business and online iTunes stores.

But Miller says the size of the data center hints at something else. Companies building centers this big are getting into cloud computing. Running apps in the cloud requires massive infrastructure: Google-size infrastructure.

“The companies that are building the biggest data centers tend to also have the biggest cloud ambitions,” says Miller.

The full interview with Miller after the jump:

Is This Apple’s Tablet? Probably Not

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Another fake but interesting spyshot of Apple’s tablet has been published by the French blog Nowhereelse.fr.

Says the blog (in translation): “The ball of rumors and other Fakes is clearly open. After photos of a so-called prototype of the new 3G iPod Touch, here is a rather realistic picture of what appears to be the famous MacTablet that we could in this case call iTouch … Anyway I take my hat off to its author if it is a Fake!”

It is fake. The staging with a Nokia cellphone is just too — well, staged. Plus, would Apple put the Home button at the bottom instead of the sides, where it would be easy to hit with a thumb?

Most interesting is that the tablet is shown displaying the “Welcome” message when installing OS X. Other recent tablet fakes have shown the device running the iPhone OS, or a version of. That of course is the big question: what operating system will the tablet run? We like the idea of OS X.

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Japanese iPhone Cases So Pricey, They Have Their Own Cases

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If a Japanese warlord from the Sengoku period had an iPhone, this is the case they’d protect it with. It’s handmade with special lacquer and gold dust, takes a craftsman four weeks to make, and costs a cool $1,000. It’s so special, it has its own protective case — that’s right, a case for the case.

Japan’s SoftBank BB has just started offering a series of five handmade iPhone cases called the Japan Texture line.

Designed with the help of a historian, the cases are inspired by the rich pageantry of the Sengoku period (1467 to 1615).

Each case comes in a swank wooden box, and includes a historical booklet and its own protective pouch.

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Via CrunchGear.

Convincing Pictures, Video of Upcoming iPod Touch Published

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Pretty convincing  pictures and a video of the upcoming iPod Touch with a camera have surfaced. The pictures and video show clearly the camera and microphone first hinted at in dozens of cases for the device.

Posted to a blog by Maxim Radio talk hosts Covino & Rich, the pictures and video show a prototype device with a distinctive red motherboard and a cracked screen. The blog has published several images of the device.

The prototype was a “durability test phone,” the blog’s tipster said, and was likely tossed out. It was purchased from an iPod parts dealer. According to the tipster, who claims to work with Apple:

-to show it’s real. If you look at the board, it states Apple 2009 very clear. The 2nd gen AKA iPod touch out now, has 2008 on it. They haven’t revised the 2008 touch. I will compare them in pic in a sec.

-BTW, these phones NEVER leave Apple and this one left but it was a durability test phone, so that’s why the screen is all gridded off and cracked.

-The side by side picture is the inside of the current gen vs the 3rd gen (one coming out in September).

-I acquired this from a guy that I buy parts phones and iPods from. I believe he’s a recycler in ***********, so what most likely happened is that Apple threw this away and he some how got it and sold it for parts.

iPhone Bests Palm Pre in Satisfaction Surveys

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The iPhone 3GS. Creative Commons-licensed photo by Fr3d: http://www.flickr.com/photos/fr3d/2660915827/
Apple iPhone 3G S

iPhone 3GS users are significantly more satisfied with their device than Palm Pre users are with theirs, according to two reports published Friday by industry analysts RBC IQ / ChangeWave.

82% of iPhone 3GS users reported being “very satisfied” with the performance of their device, while just 45% of Pre owners reported as high a degree of satisfaction. 38% of users said the iPhone 3GS exceeded their expectations, whereas only 18% of Pre users were similarly surprised by the awesomness of their purchase.

Other interesting data points unearthed by the August surveys included news that more than 40% of iPhone 3GS buyers upgraded from prior versions of the Apple smartphone. Among first-time iPhone buyers, 18% switched from Motorola, 11% from Nokia, 9% from Research In Motion, 8% from Sanyo and 6% from Palm.

The 3GS may have bright holiday sales prospects as well, with nearly three in five respondents (57%) indicating they are likely to purchase the iPhone 3GS for someone else in the future.

Not surprisingly, AT&T was at the top of the list of things iPhone 3GS users dislike about the phone, with 55% of users citing it as a negative factor; only 8% of Pre owners reported complaints about Sprint, currently the exclusive network for US users.

Released in June to high praise and glowing reviews, the Pre was dubbed the smartphone most likely to challenge iPhone’s domination of the market segment. It would appear the Palm engineers have quite a bit more work to do on that score.

[NationalPost]

Clever Twitter Competition Plugging New iPhone App Is Heating Up

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Here’s a clever way to use Twitter to get attention for a new iPhone app — get Twitter users to tweet about a MacBook prize giveaway.

Taptaptap is giving away a $6,000 custom MacBook to a lucky follower of the company’s Twitter stream, drawn at random.

The competition is hotting up as Twitter users retweet the details and the promotion spreads virally. More than 10,500 people have entered so far, less than a day after the competition opened.

To enter, users must follow Taptaptap’s Twitter stream, and then broadcast details of the competition by updating their Twitter status with the competition URL: https://tweetblast.taptaptap.com. The winner will be drawn at random on August 27.

The competition is to promote Taptaptap’s new app called Convert, a unit calculator that costs $1 (launch special).

The winner will get a brand new ColorWare Stealth MacBook Pro — a limited edition MacBook Pro that’s been customized with a soft-touch, matt black coating. Only 10 made, says ColorWare, and worth $5,999.

If you enter, keep an eye on your Twitter account. The winner will notified with a direct message. If they don’t respond within a week, a new winner will be chosen.

Agent18 Unveils StandHear Travel Support for iPod/iPhone Fans

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We’ve all been in this situation: you’ve just found a great video you want to share with a roommate or you’re at the coffee shop trying to work on a document with a co-worker, but the McGyver-like book/newspaper viewing stand just isn’t cutting it. Well, Agent18 may have the solution with its StandHear travel stand for iPod and iPhone users.

The 2-ounce gadget offers multiple angles for viewing a video or document, plus provides a headphone splitter so that you don’t have to share an earbud. Once done, you can quickly fold up the stand (it’s a half-inch thick and 3-inches wide and tall.

The StandHear travel stand costs $24.95 (there is a 30% off back-to-school coupon) and is available in white or grey.

[Via Agent18]

Review: Flip Ultra HD Camcorder, (Probably) A Keeper When the iPod Gets Video

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The Flip Ultra HD works seamlessly with iMovie.
The Flip Ultra HD works seamlessly with iMovie.

Much has been said about the super-handy Flip digital video cameras. These well-designed, inexpensive cams have gotten plenty of favorable reviews.

But the question is whether they’re worth having when the iPod gets video capability.

The Flip model we tested is ripe for iPod comparison: the 8G UltraHD records two hours of video and is slightly cheaper than an 8G iPod Touch, with a price tag of $199. It shoots 720p (1,280×720) high-definition video.

So, should you wait to see what’s behind door no. 2 or stick with the Flip HD?

Full review after the jump.

New Fakish-Looking Pictures of Touch/Nano Cases Published on Portuguese Webshop

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An authorized Apple reseller in Portugal has started selling new cases for the upcoming, camera-equipped iPod Touch and iPod Nano.

Promai’s Jivo TPA cases look for the most part like the new cases out of China, but for one important detail: the placement of the headphone jack on the iPod Touch.

Look carefully at the Portuguese pix, and you’ll see the headphone jack has moved to the top, like the iPhone’s. But in the Chinese cases, the headphone jack is at the bottom, like current models. I’m inclined to put more faith in the Chinese cases, whose makers say they have good intelligence about Apple’s new offerings.

New Fakish-Looking Pictures of iPod Touch Published on Chinese Forum

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Hot off the Chinese forums are three new pictures of a prototype iPod Touch — or are they?

Certain details do look right. The iPod Touch has a metal backplate, like its predecessor. And the camera on the back is in the center of the device, not offset to one side like the iPhone’s — a detail first reported by Cultofmac.com.

However, there’s no microphone next to the camera — a feature indicated by the new cases Chinese manufacturers are already making for the device.  Also, the Touch is pretty beaten up for a new device, even if it is a prototype.

Fake or not, something very like this is just a couple of weeks away. A new iPod Touch and iPod Nano, both with cameras, will likely be released at an Apple press event on September 8, and will cost $199/$299/S399 for 16/32/64 GB models.

As well as pictures, the new iPods will also likely be able to capture and edit video, and send clips via email, Mobile Me and YouTube.

All the forum pictures after the jump.

iPhone Weekly Digest: Top Camera Apps, Breakout Inside Shapes, Drag Racing and Crunching Critters

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Another journey by train.
Another journey by train.

It’s Friday and it’s time for our weekly digest of tiny iPhone reviews, courtesy of iPhoneTiny.com, with some extra commentary exclusive to Cult of Mac.

APP OF THE WEEK

QuadCamera: Top serial-shots ‘toy’ camera with vivid effects and various layouts. Would like higher output res. 5/5 $1.99 http://is.gd/2bzLs

iPolygon: Top-notch twist-based Breakout, played from within a polygonal shape. Three different modes. 5/5 $0.99 https://is.gd/2afgK

Whoiser: Efficient client for accessing whois info. Spindly font, but good landscape view & mail ability. 3/5 $0.99 https://is.gd/2atfA

OldCamera: Mono camera effects. Great results, but prefs a bit awkward & you can’t use pics from Photos app. 4/5 $0.99 https://is.gd/2bAet

ToyCamera: Like OldCamera but with vintage/saturation colour effects. Randomiser a nice touch. 3/5 $1.99 https://is.gd/2bAFr

Critter Crunch: Action puzzler, resembling a souped-up single-player Magical Drop. Fun & plenty of depth. 4/5 $1.99 https://is.gd/2fk82

DrawRace: Top-down racer. Draw racing lines before races start. Good concept/multiplayer; frustrates quickly. 3/5 $0.99 https://is.gd/2gGGE

Although some people still stamp their angry little feet while moaning that Apple handhelds aren’t ‘proper’ games consoles, developers don’t care. Most complaints seem to stem from the lack of tactile controls, but this week’s batch of games shows how a decent developer can get around such perceived shortcomings.

iPolygon is essentially Breakout, but played from inside polygonal shapes, and the twist-based mechanic is more fun and makes for more frantic gaming than the typical approach seen in most clones and evolutions of Atari’s ancient coin-op. Similarly, DrawRace takes Super Sprint and makes you draw your route before the race starts and then watch the outcome. I found it pretty frustrating in terms of difficulty, but there’s no getting away from the innovative nature of the app.

However, my favourite apps of the week instead deal with another iPhone shortcoming: the rubbish camera. I’m stuck with a 3G for now, and the camera isn’t great. But with some apps installed, it becomes an interesting ‘toy’ camera, along the lines of a Lomo. Of this week’s trio of apps, all from Takayuki Fukatsu, QuadCamera is my pick. The app takes four to eight shots in quick succession, applying user-defined effects while it does so, and although output resolution is lower than I’d like, there’s no denying how much fun the app is. (Long-time Cult of Mac readers will know that Giles agrees.)

I suspect that even when I get my mitts on a 3GS with its video capabilities, I’ll still be drawn to the low-tech charm of QuadCamera.

Follow iPhoneTiny on Twitter, or visit iPhoneTiny.com

Apple’s Board To Discuss Replacement For Google’s Schmidt Next Week

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Google CEO Eric Schmidt

Apple’s Board of Directors is meeting next Tuesday to discuss possible replacements for Google CEO Eric Schmidt, the Wall Street Journal reports.

Schmidt resigned two weeks ago because of increased competition between Google and Apple. One of the leading candidates to replace him is Chief Operating Officer Tim Cook, who has acted as CEO during Steve Jobs’s medical leave. Cook has ben praised for Apple’s performance during Jobs’s absence, and is tipped as his successor. But as the Journal notes:

The board has been criticized for a lack of independence from Mr. Jobs. Half of the company’s six outside directors have served for at least a decade, which some governance experts say is too long to maintain their independence from the CEO of a company.

“The biggest danger is that the board will be unable to truly take the perspective of the shareholder and will feel beholden to the CEO or unwilling to confront the CEO,” says David Nadler, a corporate governance specialist with Oliver Wyman Consulting.

Independence from the CEO has not been one of the characteristics of Apple’s board in recent history. Jobs had most of the board replaced shortly after he returned to the company in 1997, and since then has recruited friends and allies like former vice president Al Gore or Oracle CEO Larry Ellison.

Whoever the board chooses to replace Schmidt, it is not going to be someone antagonistic to Jobs.

As CoM’s Pete Mortensen has noted, the current board is light on tech folks, but because of Apple’s wide-ranging businesses interests (from cell phones to online media), there’s not a lot of people in the Valley Apple’s not in competition with. Pete likes John Chambers, CEO of Cisco Systems. “He’s an incredibly bright guy, a brilliant manager, and he really gets tech and telecommunications without being an Apple competitor in any meaningful sense. Additionally, he has a reputation for remarkable ethics, both personally and across his organization — Cisco was one of the only organizations in Silicon Valley that didn’t have stock backdating issues a few years back. He also gets business customers in a big way.”

What’s Really Inside Your Mac: For One Designer, Bathing Beauties and Apple Topiary

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©Federico Mauro, used with permission.
©Federico Mauro, used with permission.

Multimedia designer Federico Mauro‘s got Mac on the brain: his Flickr stream is a constant source of quirky, Mac-related designs and spoofed ad campaigns.

His vision of what’s really inside your Mac Pro includes a feet-on-the-desk work environment that includes a mini-golf area, plus Apple logo topiary in the garden and a well-populated pool, where a couple of those bathing beauties appear topless.

Pool, garden and office, Mac style. ©Federico Mauro, used with permission.
Pool, garden and office, Mac style. ©Federico Mauro, used with permission.

Hit the jump for more of his designs — including the modern designer’s workbench and a game of Tetris played with Macs — plus few words about why he does it.

Google Chrome Beta Is 34% Faster Than Safari

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Google Chrome 4.0 Beta  is the fastest webrowser on the planet, CNet claims.

In benchmark tests, the new Chrome beta smoked Safari, rendering JavaScript 34% percent faster.

“It completed the SunSpider JavaScript benchmark in just 657ms. Only 4 per cent faster than its PC brother, sure, but 34 per cent faster than Safari 4.0.3, which scored 886ms on the same 2.0GHz Intel MacBook.”

In the same test, Firefox version 3.5.2 on OS X scored 1,508ms and Opera 10 beta 3 scored 5,958ms, CNet says.

JavaScript rendering is important because developers are using it more and more to add bells and whistles to websites. CNet cautions though that the software is alpha, and will be retested against Safari when the final version ships in several months.

And while speed is important, the browser is nowhere ready for public consumption. “Chrome for Mac is still riddled with bugs,” says CNet. “Big ones, like those spiders in Eight Legged Freaks, only even more hellacious.”

Apple Planning Media Event For September 8?

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Apple is planning a special media event for the week of September 7, MediaMemo reports, citing “multiple music industry sources.”

But Apple won’t tell anyone exactly when the event is. Apple always holds keynote presentations on Tuesdays, so the likeliest date is September 8.

Apple has held a keynote event every September for the last four years to introduce its consumer-focused holiday offerings, typically new iPods and new versions of iTunes.

At this event though, Apple could be introducing several things:

* Cocktail: The presence of multiple music execs suggests a music focus. Apple’s rumored Cocktail project is a secret skunkworks rethink of the LP for the digital age. But it is rumored to be part of the secret tablet project though…

* The Tablet: Many expect the fabled Apple tablet as early as September.

* New iPods: New iPod Nano and iPod Touch with cameras. This seems the most likely.

* iTunes 9: The next version of iTunes is tipped to get Blu-ray, social software support and iPhone app organization. Also seems likely.

* Steve Jobs: Will Jobs make his first public appearance since returning from medical leave?

Maybe all of the above?

Report: Apple Tablet Coming In Two Flavors: Webcam And Education

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Gizmodo’s Brian Lam talked to a high level source who claims to have seen and handled prototypes of Apple’s upcoming tablet.

* The tablet is real (we already knew this though — CoM’s sources have also confirmed it).

* 10-inch screen.

* Looks like a giant iPhone with the same Home button and a shiny black plastic back.

* Two editions: One with a webcam and one for education.

* Will sit between iPod/iPhone and a MacBook, costing $700 to $900.

* Will also function as a secondary screen and/or a touchpad for iMacs and MacBooks, like this 7-inch external USB monitor form MiMo.

* It’s been under development in one form or another for six years, but the first prototype was built at end of 2008. Time to market is 6-9 months, pegging the device’s release date this holiday season.

But just as Lam — who is a great reporter and a straight-shooter – was was about to get to the juicy bit — what OS the tablet will run — his iPhone dropped the call. Classic!

Writes Lam: “My call dropped on some windy road off Skyline Drive. Fucking AT&T.”

UPDATE: I contacted Lam, who said his source didn’t know the tablet’s OS. It’s the biggest secret surrounding the device, he says. Entrepreneur and ugly dog-lover Jason Calacanis just tweeted it runs a modified version of the iPhone OS, citing a developer. Maybe. Here at CoM, we like the idea it’ll run Mac OS X Snow Leopard.

Microsoft Bringing Outlook To Mac: Is This Good News or Bad?

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Outlook is coming to the Mac, Microsoft’s Mac Business Unit said on Thursday. The next version of Office for Mac will replace Entourage for Mac with a new application – Outlook for Mac.

Is this good news or bad? I hate Entourage, but I hated Outlook on Windows even more when I had to use a PC. In fact, Outlook is my second-most hated program of all time, right behind Lotus Notes.

Outlook for Mac will be included in Office 2010 for Mac, which Microsoft said will be ready for the holidays next year. (Apple has promised better Exchange support in Snow Leopard. It’s likely that Microsoft announced Outlook so far in advance to discourage current Entourage users from switching to the new Exchange-compatible version of Apple Mail coming in Snow Leopard).

It will include:

* A new database and Exchange protocol. Database supports Time Machine backups and Spotlight searching — finally!!!!

* Better cross-platform collaboration and calendering.

* Built from the ground up in Cocoa to offer better performance, better OS X integration, and get this, “make Outlook beautiful,” said said Eric Wilfrid, general manager for the MacBU.

No word on whether Outlook for Mac will be compatible with PST files exported from Windows versions of Outlook, which are a bear to import into other email programs.

Meanwhile, Microsoft is reducing the number of versions of Office it offers from three to two. Alongside the Standard Edition, it is now offering Microsoft Office 2008 for Mac Business Edition, which bundles Entourage Web Services Edition and Microsoft Document Connection for Mac.

It will be sold alongside the current Standard Edition for the same price: $399, or $239 to upgrade. It is available to some customers today as a download or on Sept. 15. in shrinkwrap.

Link to Microsoft’s press release.

Gadget Deals: Leather iPhone Holster, Logitech iPod Speakers, 60% Off iPhone Screen Protectors

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Today’s gadgets seem perfect for any iCowboy (or iCowgirl) lookin’ to rustle up some deals on Apple gear. For those packin’ an iPhone, we have a leather iPhone holster. If you need some accompaniment on those long cattle drives, there is a $40 deal on iPod speakers from Logitech. Finally, it gets dusty out on the range, so we also have 60 percent off on screen protectors.

For details on these and many other bargains (maybe even a cowboy dictionary) you can belly-up to the CoM Daily Deals page.

Totally Fake But Cool Videos of Apple Tablet Surface

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There’s a pair of great but fake videos making the rounds of the Apple tablet. Two videos posted to YouTube supposedly show the tablet running the iPhone OS on some kind of development hardware. The hardware controls — volume, the home button — are on a separate hardware box wired to a large touchscreen screen. So it’s not the genuine hardware, but something like a breadboard.

It looks great. The device can run multiple Apps simultaneously. App windows are tiled on top of each other and can be moved around on the touchscreen. The App bar runs the full length of the screen at the bottom like the Dock in OS X.

But unfortunately it looks totally fake to me. The up-close, grainy video just seems too constrained. Whoever shot the video doesn’t want to show too much — just enough to tease the viewer. If it were a real spy video it’d be much less Blair Witch.

UPDATE: As reader Gene points out in the comments, it’s interesting because it shows how the tablet might run current iPhone/iPod apps: “Fake, but gives us a good idea for dealing with the fixed size of iPhone apps on a larger screen: basically, every app becomes a dashboard widget. Simple, and apps don’t have to be resized!”

Also, after the jump, screenshots of the same device have been posted to the MacRumors forums. One of the screenshots shows the “About” screen. The device runs OS 3.0 and has a memory capacity of 120GB. The model number is N/A and the serial number: W8922DP91SO.

I ran the serial number through Chipmunk International’s serial number tool, which returns details of the hardware’s specs, manufacture date, the factory it was made in, and so on. This serial number wasn’t found in the database.

Interview: How Apple Wins By Coming Second

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Apple’s been getting a lot of flak lately for its heavy-handed App Store policies – a direct consequence of its new-found status as a market leader, says author Graham Bower.

For years, Apple capitalized on its underdog status, able to skirt the rules because it was always coming in second.

But now that it dominates with products like the iPod and iPhone, it’s getting the same kind of grief that dogged Microsoft for years.

Bower, who lives in London, has just published a fascinating new book called Secondonomics: How Coming Second Can Be a Winning Strategy, which is about the advantages of coming second. Contrary to popular belief, winner doesn’t take all. Take for example what happens to the first penguin into the water versus the second. Which one gets eaten?

Apple figures large in Secondonomics. Bower argues that Apple has gotten a lot of passes because of its underdog status.

“The Mac has a big advantage over Windows because it’s the second most popular desktop OS,” says Bower. “It’s not targeted for viruses as much, and it’s not targeted for anti-trust cases. Can you imagine Microsoft getting away with hooking something like MobileMe so tightly into their OS?”

Hit the jump for a fascinating IM interview with Bower, who’s a smart cookie. Bower has a lot of insight into Apple, coming second, the challenges Apple faces as it becomes bigger, and Steve Jobs’s psychological need to be an underdog.

It’s Back Again: Rogers’ Rumored 8GB iPhone 3GS

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After Canada’s Rogers Wireless told Gizmodo “There is no 8GB 3GS iPhone,” the website has turned up a photo of the company’s internal sales system showing that low-and-behold, there is an 8GB iPhone 3GS after all.

Reportedly sent by a Rogers’ employee, the photo of the system shows an 8GB 3GS priced at $74 — the same price as the current iPhone 3G that it will likely replace ($99 – $25 customer discount).

Earlier this week, Rogers told Gizmodo that a webpage showing the new phone was a “mistake.” Gizmodo now suspects it was lied to.

“This is the second such internal reference to a 8GB 3GS to come from Rogers in as many weeks, not to mention their recent website fiasco, where an 8GB 3GS was listed in a feature comparison chart, then deleted as ‘a mistake,'” says Giz. “None of these leaks stand alone as totally convincing, but three unconnected reports? That’s a little too much to ignore, even for a skeptic.”

Apple Hires Top Green Hardware Expert For Data-Center Ops

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Apple is getting serious about getting green.

To make sure that its massive new data-center is energy efficient, Apple has just hired a top eBay executive and leading expert in the “greening” of cloud computing facilities.

Apple has picked up Olivier Sanche, eBay’s Senior Director Data Centers Services and Strategy, according to the Green Data Center Blog.

Based in San Francisco, Sanche has helped make eBay’s massive global operations carbon neutral since 2007. Most recently, he helped oversee the construction of eBay’s newest data-center, which will meet the highest green standards when it goes online in 2010.

“This new center is built to meet LEED Gold standards,” Sanche writes on his LinkedIn profile. “We broke ground in late-2008 and we are on track to deliver state-of-the-art efficiencies in cooling and power management.”

It looks like Apple needs someone of Sanche’s stature for its fast-growing cloud computing operations.

Apple is building its own huge data-center in North Carolina. The billion-dollar facility will reportedly be 500,000-square-feet and will serve as Apple’s primary East Coast data-center. In 2006, Apple bought a giant 107,000-square-foot facility data-center on the West Coast, in Newark, Calif. The new North Carolina facility will be nearly five times the size of Newark operation. Ground is expected to be broken later this month.

Data-centers are huge power hogs. Google puts its data-centers as close to power plants as possible, just like Las Vegas is next to the Hoover Dam. McKinsey has projected that data center emissions will overtake those of the world’s airlines by 2020.

At eBay, Sanche helped to green a massive data-center operation. The auction company runs more than 15,000 servers worldwide to support of 84 million eBay users. Sanche says the company has been carbon neutral since 2007 thanks to a combination of conservation, solar energy, facilities management and a high-quality carbon offset program.

Sanche is also Vice Chair of the advisory council for The Green Grid, an industry consortium that promotes energy efficiency.

Via 9to5Mac.