I’ve been thinking a lot about the long-term future of the iPod line. Long the key driver of Apple’s revenue growth, since the launch of the iPhone, it has slipped into the background. Now, the conventional wisdom goes, Apple is going to run out the life of the scrollwheeled wonder until the entire line goes touch with the introduction of a nano-sized iOS device. The iPhone, in three short years, will have eaten the iPod entirely. For all the talk of Dell or Microsoft or Samsung or Sony developing an iPod-killer, Apple did the job better than anyone else could.
But here’s the thing: since the release of the iPhone 4, I’m convinced that Apple sees a lot more life in at least part of the iPod line. It’s simple, really. The new iPhone was made of fragile-seeming glass in order that the all-brushed-aluminum iPod line would look that much more durable. Where does this matter? With sports and with kids.
