Although Amazon’s Kindle platform seemed to stumble a bit in the wake of the iPad’s debut, mostly from surprise, they’ve since rallied and continued to increase their lead as the biggest e-bookstore on Earth. In fact, according to Amazon’s own metrics, they now sell more Kindle e-books than they do paperbacks.
How’d Amazon compete with iBooks? Ubiquity: Kindle software is available on almost every modern OS out there, and a Kindle book purchased on one can be read on another. Amazon managed to achieve this feat by cutting middlemen out of the transaction entirely: if you purchase a book in-app, you simply are directed to an Amazon webpage. It’s all done on the Internet.
If a new report coming from The New York Times is anything to go by, though, Apple may be ready to strike Kindle on iOS down for the count unless it agrees to utilize iTunes’ own in-app purchase system, though.
