When the Apple Store came back online yesterday after the announcement of the iPad 2, customers were a bit shocked to find out that Apple is not taking any pre-orders for the device until March 11th, the same day the product hits store shelves. Apple has always had a great track record of taking pre-orders on products after they’ve been announced, so we’ve been wondering just why they’ve changed policy this time. Could it be that they’re afraid they’re not going to have enough initial stock to satisfy store orders as well as online orders?
Rumors were flying around the web days before the event that Apple has been facing supply constraints for the iPad 2 and that the product was facing the serious possibility of being delayed until April or May. When Steve Jobs took the stage yesterday, he went out of his way to adamantly state that the iPad 2 would be launching worldwide in March, and not April or May. Is the move to eliminate pre-orders an effort to increase the lines at stores and build even more hype around the excitement of the launch? That could possibly be the answer but I think it’s a bit unlikely.