Silicon Valley marketing guru Regis McKenna is an old friend and colleague of Steve Jobs. Their history goes back to when McKenna’s firm designed the famous Apple logo back in 1977.

You know, then, that when McKenna talks about Jobs, the Apple founder gets his love and respect. Even so, McKenna says that Steve Jobs is just part of Apple’s recent success… and Apple’s new CEO, Tim Cook, just hasn’t gotten his fair share of credit for Apple’s massive growth.

McKenna says Jobs is undoubtedly a genius, but Tim Cook hasn’t gotten his fair share of the credit for Apple’s massive growth.

“He is as responsible for Apple’s success as Steve is,” he said. But why?

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It looks as if just about every expat in Asia with a black turtleneck and some specs is working as a Steve Jobs impersonator.

Being an incurable germaphobe, the Chef Sleeve ($20) is a prescription for sanity when using my iPad in the kitchen. Yes, the plastic sleeves are meant to protect your tablet from culinary messes; but for me, it’s more about protecting the food from the tablet.

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A TUAW tipster who just happened to be passing the 5th Avenue Apple Store in the wee hours of the morning managed to capture this short video of workmen unloading the Cube’s new simplified, seamless glass panes. According to Mac Rumors, these new, massive panes are about thirty two feet high by ten feet wide. Let’s hope none of those workmen have butterfingers.

After news broke yesterday that Apple had, for the second time in two years, lost an iPhone prototype at a San Francisco bar, the general reaction was one of incredulity. How could Cupertino carelessly misplace their prized corporate secrets twice in a row?

It happens more than you might think. In fact, we’ve got the exclusive scoop on how one guy walked out of his local Apple Store recently with something unique… a complete Time Machine backup of the Apple Store’s internal file server, filed with top secret and confidential Apple Store documents.

Even weirder? Apple just gave it to him.

If this iPod Touch component is what it purports to be, Apple will release a white iPod Touch for the first time when they refresh the line-up in the next month, while also keeping a similar shape to the current Touch. I’d personally prefer to see the iPod nano’s line-up of colors come to the Touch, but I guess white’s a start.

Eddie Cue, who helped create iTunes and the App Store, now will lead Apple’s push into online ads and iCloud, the tech giant announced Thursday. As senior vice president of Internet Software & Services, Cue reports directly to Tim Cook, who assumed the CEO post following Steve Jobs’ exit.

This seems like a no-brainer. For just fin, you can pick yourself up a temporary Steve Jobs tattoo.

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It’s September 1st, and that means that its time to head back to school. Small surprise, then, that Apple’s latest ad for the iPad 2 emphasizes what a fantastic learning tool their tablet is, highlighting everything from keeping up with TED to learning to draw Chinese characters to touring the solar system to playing a game of chess. “There’s never been a better time to learn,” the ad’s tagline asserts. With the iPad 2 around, we’d have to agree.

If you are already sick of the two U.S. political parties slugging it out for voters’ attention, get ready for a political drama closer to home: your smartphone. Yes, Apple and Android’s Google want you – specifically the ‘undecided’ amongst consumers yet to decide which smartphone to buy.

Remember that radically different iPhone 5 design that popped up by way of a miniscule, pixelated icon in the latest Photostream beta? The boys over at 9to5Mac have blown it up into a larger mockup, and they reckon it might be the smaller, cheaper iPhone we’ve been hearing scuttlebutt about.

Apple could sell 20 million iPad 2 tablets the next quarter, more than doubling last quarter’s 9.25 million iPads snapped up by consumers. According to an industry publication, the tech giant may sell 25.5 million iPads during the second half of 2011, a 76 percent increase over the first half of this year.

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Apple must really not want iTunes Match to stream. Last night’s hasty release if iOS 5 Beta 7 seems to have been hastened to release specifically to change the way downloading songs from the iCloud takes place.

Here is another good Mission Control(MC) tip for all you MC junkies out there. You can do more than just move applications between spaces. You can even drag the application and all its windows to whatever desktop space you choose in one easy step.

Playhaven CEO Andy Yang calls it the ‘ranking roller-coaster,’ a lengthy process of app introduction and updates that can turn a hot download into an also-ran in the span of a few months – the time it takes for game developers to get slightly new versions through the Apple App Store. Yang thinks he’s found a way to shorten the app update process from three months to three minutes.

Parallels Desktop 7, a new version of the popular Mac virtual machine hosting software, has just been announced. It allows Mac users to run Windows, Linux, Snow Leopard Server, and now Lion (client or server). If the latter item wasn’t enough to catch your attention you’ll be pleased to know that it also ships with 90 new and enhanced features.

Everyone seems to want some AirPlay action. The newest dock to crash onto the stage is this AirPlay-equipped, sleek-looking monolith from iHome, the iW1 ($300).

The iPad makes an almost perfect portable media player; big, bright screen, great interface and a speedy processor. Wahay. Problem is, it’s hard to jam a decent speaker, let alone two, into that svelte aluminum shell — the result is sound from anemic speaker with volume that won’t top a moderately loud tea party.

Luckily there’s no shortage of auxiliary speakers available, and Logitech’s Tablet Speaker for iPad ($50) is one of the simplest, least expensive and most portable.

I just went to Cava22, the San Francisco bar where an Apple employee reportedly lost a secret prototype of the iPhone 5.

I was hoping to get more details, and maybe even track the missing iPhone to Bernal Heights, where police apparently tried to recover it. I live in that neighborhood.

Apple has just released iOS 5 Beta 7 to registered developers. The latest beta build of iOS 5 can be downloaded in the iOS Dev Center. 

Following the resignation of  Steve Jobs last week, a host of handy folks got busy making stuff to ride the wave of his popularity. Here is some SJ-related merchandise you could spend your money on, but probably shouldn’t.

One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world.

In honor of Steve Jobs stepping down as CEO, AdWeek has released a revision to this heroes tribute.

We’ve shown you round one, two and three of the Cult of Mac Coolest Mac Setups gallery. Now, we’re back with another round of awesome setups that have been submitted. Enjoy round four!

After the Fukushima disaster, bogus radiation testing apps abounded – now Scosche has launched what it’s calling a true pocket radiation tester for your iPhone or iPod Touch.

The portable radiation sniffer called  RDTX-PRO, priced at $350, might cost more than your device, but it looks like it’s a hit. Launched yesterday, at this writing it’s already out of stock on the company website.

httpvhd://www.youtube.com/watch?v=sPDSThRG_n8&feature=youtu.be

Well, that was quick: just an hour or two after it broke that Apple lost an iPhone 5 prototype at a San Francisco tequila lounge, someone’s already given it the good old Downfall treatment.

This one starts slow, but it really gets good in the tantrum part of things. “What will they lose next, Tim Cook’s sex tape?”