The more data you have, the more cloud storage becomes essential. And if you’ve been holding off on picking a service, the choice just got easier — if a little more urgent. During our limited-time flash sale, new subscribers can pick from a variety of Prism Drive cloud storage plans for the best price on the web, including one that gives 10TB of lifetime cloud storage for just $69.97.

The Prism Drive Secure Cloud Storage subscription is rated an average of 4.5/5 stars from more than 60 verified purchaser reviews.

Apple is bringing Lockdown Mode to the Apple Watch with watchOS 10. The “extreme” protection security measure debuted on the iPhone and Mac with iOS 16 and macOS Ventura in 2022.

Designed for individuals at high risk of cyberattacks and malware, the mode imposes several restrictions on your Apple Watch’s functionality.

When you treated yourself to your current Mac or MacBook, did you spring for a model with extra storage space? If you didn’t and you’re running out of space, you could pay a monthly fee for iCloud.

Or, pay just one time and get this 1TB external drive for just $49.97, normally $63.

The latest Apple retail store opened its doors Thursday in London’s iconic Battersea Power Station. Shoppers lined up to see the new location, and the Macs and iPhones may have been overwhelmed by the architecture.

Camera shutters were clicking. Check out some of the many images shared of the gorgeous new store, Apple’s 40th in the United Kingdom.

Anker’s Soundcore brand offers competitive noise-cancelling wireless earbuds, including Liberty 4, released in fall 2022. Now it plans to roll out its “all-new best noise-cancelling earbuds,” Liberty 4 NC, for a surprisingly low $100 (with an early-bird offer to pay just $80).

And the new buds claim an impressive 60 hours of battery life, too. Top features and low pricing like that might make Apple nervous over its AirPods line of earbuds.

Apple CEO Tim Cook took a moment to congratulate a man who wrote to him and tweeted an inspiring story of using Apple Watch and Fitness+ to lose more than 100 pounds over several months.

Nate Gorby told his story in his tweet, below, saying Apple’s tools changed his life. Cook’s direct reply was just one of many responses.

What if, instead of saying “Hey Siri” to activate your HomePod, you only had to glance at it? Apple is considering this possibility, and recently filed for a patent on it.

Whether this will become part of a future Apple smart speaker depends on whether it’s actually better than the current activation system.

Within days of its launch, the 15-inch MacBook Air is available with a $100 discount on Amazon. This makes the laptop even more amazing and almost a no-brainer.

Thanks to the deal, you can get the 15-inch MacBook Air for $1,199. That’s just $100 more than its 13-inch sibling.

With constant advances in AI and the recent announcement of the world’s first spatial computer in Apple’s Vision Pro, there’s a lot of hype around ChatGPT and curiosity about how it will influence this new age. This Introduction to ChatGPT course lays out why it matters, without hyperbole, and right now it’s available for the best price online.

When you shop at Costco, incredible value awaits you. You’ll save on everything from Apple products to Costco’s renowned rotisserie chickens. Especially in these times of inflation, if you aim to reduce your food expenses, Costco is the perfect solution for enjoying high-quality meals while staying within your budget.

For a limited time, take advantage of a one-year Costco Gold Star Membership for just $60, bundled with a $30 Digital Shop Card for all your favorite Costco items.

BenQ, known for desktop monitors and accessories, unveiled its new treVolo U Desktop Dialogue Speaker Tuesday. Say what? A “dialogue speaker?”

Yes, and it uses special technology “designed to reinvent your digital life, offering exceptional audio for online learning, remote working, podcast and audiobook listening,” the company said.

Apple TV+ comedy Platonic hits a milestone this week as Sylvia and Will find boundaries to test they didn’t even know existed. Will learns some hard lessons about aging and relationships, while Sylvia tries to embark on a new chapter of her life without much support.

Entitled “The Big Two Six,” it’s a solid episode of the show about two people in their 40s who reconnect and re-become besties, heedless of optics and obstacles.

A shelf full of DVDs might look good, but a physical copy of a movie is only as good as the disc holding it. To conserve space and make your movies accessible, you can burn your DVDs directly to your computer.

MacX DVD Ripper Pro lets you take your old DVDs and transfer them directly to your Mac — and even upscale them if the quality’s not as good as it could be. This great Mac app is on sale for just $29.99 for a limited time. (You also can get a Family License for just $35.99, which allows up to five devices).

Apple TV+ announced a season two renewal for Silo, the dystopian sci-fi mystery currently streaming on the service.

The decision doesn’t come as much of a surprise: the series is a huge hit.

If you are in the market for a powerful new laptop, it is hard to ignore the 14-inch and 16-inch MacBook Pro. And with Amazon’s latest deal knocking up to $300 off, Apple’s pro laptops are a no-brainer.

A new price cut drops the 14-inch MacBook Pro’s price to $1,749 from $1,999. As for the bigger 16-inch model, it is currently available for as low as $2,299.

BodyGuardz unveiled a new smartphone screen protector called Apex recently, calling it “the industry’s only screen protector solution engineered with CrystalCore technology.” It described a process that makes the protector exceptionally thin and strong.

“Apex glass undergoes a rigorous mixing and baking process that reinforces the density of its crystalline structure, offering unrivaled protection for the latest smartphone models,” the company said.

Apple TV+ comedy High Desert reaches its penultimate episode this week, as Peggy comes close to solving the many mysteries she’s been juggling as a first-time private investigator.

Arman and Heather squeeze Peggy for money she doesn’t have, just as her ne’er-do-well hubby Denny creates more problems for them by resuming his life of crime. Plus, the Gatchis demand answers about their missing sister. Entitled “This Doesn’t Have to Be a Tragedy,” it’s a surprisingly emotional episode of the zany noir.

The 2023 Mac Pro starts at $7,000, while a similarly configured 2023 Mac Studio is $4,000. The potential savings has people questioning whether they really need the Pro to get the job done.

Let’s compare these professional-grade desktops to see how they stack up. You might be surprised at how similar they are, given how very different the two designs are. If you’re considering the latest Mac Pro, check out this detailed comparison of Mac Studio vs. Mac Pro.

The only reason today’s featured setup isn’t 100% Apple is that Cupertino doesn’t make its own condenser USB microphones, lighting or desks.

Literally everything else in the setup is from Apple, including a computing “hat trick” of desktop Mac, laptop Mac and Apple tablet, plus a second hat trick for peripherals, with an Apple display, Apple input devices and Apple audio.

Apple’s total investment in its Racial Equity and Justice Initiative passed $200 million with an addition of $25 million in venture capital. The fund has the goal of expanding opportunities for Black, Hispanic/Latinx and Indigenous communities.

The Mac-maker has now more than doubled its original 2020 financial commitment to the REJI.

The base model 15-inch MacBook Air reportedly will have slower SSD performance than versions of the new laptop with more storage capacity.

This is an issue that also affects the 13-inch model that launched in 2022.

Contrary to popular belief, technology doesn’t always distance us from the natural world. In fact, these HD Digital Camera Binoculars actually bring nature closer to us.

Between HD photos and a pile of apps, you can burn through storage space on your iPhone, MacBook or iPad pretty quickly. That low-storage warning might be annoying when it pops up, but that’s no reason to erase important files.

Instead, connect your Apple device to 10TB of cloud storage and keep all your files safe without taking up space. With this price drop, you can get lifetime access to 10TB of storage from Degoo for only $79.97 (regularly $1,080). But act fast — this sale ends June 18 at 11:59 p.m. Pacific.

The just-launched 2023 Mac Pro lacks features considered critical for workstations: upgradable RAM and support for eGPUs. But this isn’t Apple blindly making an error — it’s an inescapable fact of the M-series’ unified memory architecture.

The limitation isn’t new: it’s been known since the M1 processor was announced. But Tuesday’s release of a top-tier macOS workstation shines a spotlight on the problem.

For those who weren’t paying attention back in 2020, here’s an explanation of why RAM upgrades and plug-in GPU aren’t an option for the 2023 Mac Pro.

For years podcasters, streamers, musicians and other content creators have turned to certain USB microphones that bring quality without costing a fortune. Audio-Technica’s AT2020  has been one of those. Now the company offers a major upgrade on the model with its new AT2020USB-XP microphone.

Upgrades bring new digital technology and some studio-quality features to help you sound like a pro.