It’s been rumored for many months that Apple is working on a TV subscription service for delivering streaming video content. The Cupertino company hasn’t been able to make progress for quite some time due to licensing deals and revenue concerns from Hollywood studios.
A recent report reveals that CBS CEO Leslie Moonves said no to providing content to Apple about a year ago. Not only that, but Moonves told Steve Jobs that he didn’t know anything about the TV business. What Moonves really meant was that Apple is planning to disrupt the way the world consumes video content, and that scares CBS to death.