Zagg Boost Speaker Runs On ‘Magic’


No wires, no Bluetooth, no nothing. The Boost appears to work by magic
No wires, no Bluetooth, no nothing. The Boost appears to work by magic

Zagg’s new Boost speaker, sold under the iFrogz brand, appears to amplify music using nothing but magic. Just place your iPhone (or any other device with a speaker) on top and it will boost the sound. No wires, no Bluetooth, no nothing. The music just issues forth from a pair of 2-watt speakers.

So how is this feat performed? We don’t know — yet. The press release and product page are both cagey about the tech, called NearFA™ (that ™ probably has something to do with the secrecy), saying only that it “syncs the audio signal from inside your device before pumping it out.”

Heading over to the official NearFA site isn’t any better. There we learn that the tech “can magically amplify the sound of an iPhone (or other mobile devices) by just placing the iPhone next to the speaker without configuration.”

The good news is that I have asked the Zagg PR folks for some more info, and that there should be a Boost speaker winging its way to Cult of Mac’s Spanish Bureau soon, ready for dissection (don’t tell the PR folks that last part). What we do know is that the speaker runs for up to 15 hours on 3 AA batteries, can also be powered by USB and has a minijack socket for anything that doesn’t already have its own speaker

If your curiosity is piqued enough to buy a Boost, you can order one now for just $40.

  • Acenna Portenzo

    That looks like a pretty cool product! Can’t wait to hear what the “magic” is all about.

  • JKxZ

    It uses the output of the iPhone speaker and amplifies that. There are tiny microphones on the top that pickup the sound.

    It’s not all that different from a typical small venue band setup. Mic the guitar amps and mix to the sound system.

    It’s not magic, it’s just hokey.

  • Gene

    Or it’s simple induction, i.e., picking up the magnetic field of the iPhone’s speaker rather than its audio. Radio Shack sells induction mics cheap, like, $8.
    Now, what happens if you have the iPhone on silent? And one also assumes that this device is boosting mono sound.

  • tiresius

    Funny, seems to me that “magic” apparently consists of three Double AA batteries, according to paragraph four of this story.  Electricity, perhaps.  Don’t tell Ben Franklin.

  • Clark Wallace

    It actually appears to me that it doesn’t run on magic, but by the 5v direct current in socket on the end of the device, hurrrr.

  • chabig

    There are no microphones, according to the manufacturer:

  • chabig

    Here is it in action:

  • Greg Smith

    check out TuneBug.  Same concept?