It’s no secret that the iPad is Apple’s fastest selling product ever. That fact was made clear during the company’s recent financial call when Tim Cook compared how long it took for other Apple products to reach current iPad sales figures. What hasn’t been as clear is just how much the iPad is expanding Apple’s overall customer base.
A new NPD study, however, shows that the iPad is playing a significant role in helping Apple attract new customers. It turns out that one out of every four iPad buyers have never owned an Apple product before.