We’re all familiar with the antitrust complaint that the Department of Justice filed against Apple and five major publishers back in April, but how much of an impact that case could have on the book business if the ruling goes against Apple and its partners is beginning to come into focus.
When Apple launched the iBookstore back in 2009, it had a huge impact on Amazon; it dramatically reduced the retail giant’s market share of the ebook business from 99% to just 60% in three years, breaking its monopoly on ebooks.
But it wasn’t all good for publishers.