You’ve made the next great app. Kudos! Now comes the real challenge—marketing it. Sure there are stories of apps found by Apple and become overnight successes, but really it takes work to market your app. And by the way, we know that marketing probably isn’t your strong suit, and, by the way, that’s okay.

Well, it’s okay if you understand that you need to learn more about marketing and then do something about it. We have another Udemy course for you today that can help close the gap for you: Master The Art Of Mobile Marketing.

Apple went after Samsung today in the most direct and perhaps damaging interchange, yet, using Samsung’s own internal documents to prove Apple’s claim that Samsung’s practices go beyond mere competition and are truly copyright infringement.

Apple called Justin Denison, Samsung’s chief strategy officer, to the stand today. Attorney for Apple Bill Lee, after some preliminary questioning, went right for the jugular, directly calling out Samsung, and asking Denison point blank if Samsung had copied Apple products. Denison denied the claim, and then Lee pulled out a set of internal documents from Samsung. Some of the titles of these reports were pretty incriminating.

The International Data Corporation (IDC) released preliminary data yesterday from its Worldwide Quarterly Media Tablet Tracker. The study shows that total worldwide tablet shipments for the second quarter of 2012 are estimated at 25 million units, which is up from 18.7 last quarter. That’s a quarter-over-quarter increase of 33.6 percent, says the data analysis company, reflecting the total year-over-year growth rate of 66.2 percent of retail tablets in the US.

Guess which tablet is the largest part of those numbers?

In the aftermath of a data breach that it announced this week, Dropbox says that it will begin implementing new security measures. Those measures include new automated techniques for spotting suspicious behavior, a page where you can examine all active logins to your account, password update requirements, and two-factor authentication.

All of those are reasonable steps to take. That Dropbox hasn’t implemented most of those items before is a bit surprising. Only one of those items – two factor authentication – really puts a burden onto Dropbox users, but it could put a very big burden on iOS users and app developers.

According to an internal email revealed during the Samsung vs. Apple trial currently in progress, Eddy Cue, Apple’s SVP of Internet Software and services was in favor of the idea of a 7-inch iPad back in 2011.

In an email to Scott Forstall, Tim Cook, and Phil Schiller, Cue remarked: “I believe there will be a 7-inch market and we should do one.”

Apple has launched its first Mountain Lion training guide and certification for IT professionals. The certification is the Mountain Lion edition of the Apple Certified Associate – Mac Integration certification, which can be viewed as the introductory Mac IT certification.

Apple began offering the certification following last year’s launch of Lion. Unlike Apple’s other certification options, Apple provides a free guide to the material on the Mac Integration Basics Exam on its training site. You can also register and take the exam online for $65. Should you fail the exam, Apple will let you retake the exam at no additional charge.

For the most part, clicking on a youtube video in mobile Safari or Chrome will bring up the YouTube app on your iPhone, iPod touch, or iPad. There are a few reasons why you might not want that to happen, one being that the YouTube app isn’t quite as full featured as the current mobile YouTube site itself, another being the waste of time of switching back and forth between the YouTube app and whatever mobile app you found the link in.

Forcing your iPhone to stay in the app you clicked the YouTube link in is as easy as it is non-intuitive. Here’s how to make it happen.

A new iPhone cometh, my friends, and sooner than you think! Find out all we know about Apple’s rumored September 12th media event on our newest CultCast, and what special goodies they will be revealing unto the world that fine, fine day.

Then — it’s been the talk of the Applesphere — those controversial new Mac ads the big A unleashed during the olympic games. Love’em or hate ’em, we’ll tell you why we’ve been less than thrilled, and so will our special guest, former Apple ad guy and long time Jobs’ collaborator, Ken Segall.

Subscribe to The CultCast now on iTunes, or easily stream new episodes right on your iPhone or iPad with Apple’s newly updated and freshly debugged Podcasts App.

Show notes ahead!

The number of companies investing in mobile management and security solutions related to bring your own device (BYOD) programs is growing, but not nearly as fast as the number of companies that are actually offering BYOD to their employees. The result is that many companies are putting themselves and their data at risk by jumping onto the BYOD bandwagon too quickly and without properly securing employee iPhones, iPads, and other devices or the business data that is stored on them.

Ever since I got a Jambox speaker, I have been looking for a way to mount it on my bike for some in-ride tunes. And here, made in the good old U.S of A, is the Jambox Case, a little $25 accessory which will strap the portable speaker to just about anything, including a bike.

So why haven’t I bought one? Why don’t you just watch the video and see for yourself.

Twelve South is really good at making attractive, beautifully packaged and well marketed accessories for Apple lovers.

Often, their accessories seem born from a small idea — what if your MacBook could look like a book, or what if you could attach your iPad to an arm connected to your Mac — but through excellence in execution, these small ideas quickly become indispensible.

The BackPack, first released in late 2009, is such an indispensible small idea: a little shelf to for your iMac or Apple Display. It doesn’t sound like much, but if you’ve ever struggled with a way to manage the external drives or devices connected to your desktop, that little aluminum shelf quickly became such an integral element to your Mac that it’s as if Apple had built one into every Mac.

Now here comes the BackPack 2, and it’s better than the original in every way.

Apple kicked off 2012 with its education event in New York. At that event, the company announced its electronic textbooks for iPad initiative, iBooks Author, and the revamped iTunes U. According the Apples latest financial data, the education initiative has paid off with both iPads and Macs being purchased by schools in record numbers.

A 21st century vision of education , however, is about more than getting the iPads and MacBooks into the classroom. It also requires technology goals, professional development for teachers, high-speed access to up-to-date content, education-centric portals for students and teachers, back-end systems, and education apps or software.

Are Apple products truly superior to the competition? Or are they just marketed a lot better? Either way, there’s no denying that Apple can build hype around a product like no other tech company on the planet, but all that superb marketing ain’t cheap.

Testifying during the Apple vs Samsung trial today, Phil Schiller revealed that Apple has spent over $1 billion marketing the iPad and iPhone since their respective launches.

Apple has always had a lot of “crazy” ideas that they throw around the company and see if it’s something they could do really well. The iPhone and iPod came about because Apple was frustrated with their MP3 players and cellphones, so they decided to see if they could do it better.

In the past there were even rumors that Steve Jobs wanted to design a car. Well during Phil Schiller’s testimony this morning at the Apple vs Samsung trial we found out that those iCar rumors actually had some serious weight behind them.

Was the $14 iPhone macro lens a little too rich for you? If you can’t afford to drop the price of a cheap lunch onto a DIY photo accessory for your $650 phone, then perhaps I can interest you in Zaheer Mohiuddin’s $1 version.

That’s right: a $1 macro lens for the iPhone (or iPad). The only work you’ll need to do is take a walk to the dime store and find a roll of tape.

Lantronix, a company which sounds like a Transformer, has added a home version of the xPrintServer to its lineup. Like its office-bound older brother, this xPrintServer lets you print to any printer in your home via AirPrint.

Real Racing has been a staple of the App Store’s gaming catalog for years. As a game that pushes the boundaries of what iOS devices can do with console-like graphics, the developers behind Real Racing are always improving with new iterations. Real Racing 2 was one of the first games to take full advantage of the iPhone 4S’s faster processor and the iPad 2’s ability to stream 1080p video over AirPlay.

Now the folks at Firemonkeys (a combination of IronMonkey and Firemint’s gaming studios) have announced that Real Racing 3 is coming this year. A specific date has not been confirmed, but the game will feature real racecourses from around the world and 22 cars will be in each race.

The USDA is working its way through an ambitious iPad deployment that may come to serve as a model for a range of government agencies within the U.S. and around the world. The challenge was to develop a simple, intuitive, and effective field survey and data collection system.

The National Agricultural Statistics Service (NASS) is a division of the USDA that is charged with surveying and reporting agricultural data across the country. NASS operates in all 50 states plus Puerto Rico. With a staff of around 3,000 enumerators NASS conducts thousands of survey each year about agriculture across the country. The service has been operating since the mid-1800s and, until the iPad, it conducted surveys and collected data in pretty much the same way that it had back in the 19th century – with paper forms filled out by hand and mailed to various field offices. Although various technology initiatives have been tried by NASS since the 1980s, none was a successful fit before the iPad.

It’s taken a while, but finally the pressure-sensitive iPad styluses are starting to ship after a long, long time in development. Now Adonit, the company behind the hot, hot Writer jeyboard case for the iPad, has launched its Jot Touch.

Yes, that’s “launched” as in, “you can buy it right now,” as in “$99 and ships in 1-2 days.”

iPhone rumors have reached a fever pitch with the word on the street being that Apple is holding its fall iPhone event on September 12th, and mainstream media is even paying attention to the rumor mill during primetime. Everyone wants to know about Apple’s next smartphone, including millions of iPhone 4 owners with expiring contracts.

What do you do when you want to buy a new smartphone? You sell your old one. That’s why eBay has seen a huge 70% spike in used phone trade-ins during the last few days.

Mophie, the JuicePack company, has flipped out and gone in a totally new direction, head first into an equally crowded market: iPhone sports camera enclosures. Mophie’s version is called the OUTRIDE, in ALL-CAPS.

In the weeks leading up to Apple’s rumored September 12th media event we’ve seen real-looking and not-so-real-looking leaks of the next iPhone. Rumors say that the sixth-gen iPhone (commonly referred to as the “iPhone 5” for clarity’s sake) will be taller and thinner than its predecessor. The device is expected to boast a 4-inch display, 4G LTE, and a redesigned form factor.

A new video has surfaced alongside a series of images comparing the current iPhone 4S front panel with the iPhone 5’s larger front panel.

If the iShower didn’t look like something you’d find next to you if you were laying in a hospital bed, it might just be the perfect summer speaker. As the name suggests, it’s a waterproof speaker whose Bluetooth connection keeps your iPhone safely away from anything wet.

In Mac OS X Lion, Expose merged with Spaces and became Mission Control. When you tapped the default F4 key on your laptop (or F9 or use a three fingered swipe up on your trackpad) to launch Mission Control, you’d get the image on the top left in the screenshot above: all the windows of un-hidden open apps at once.

OS X Lion changed things up by grouping all the windows from each app together in Mission Control, like the image in the lower left corner of the above screenshot. This new style, continued in Mountain Lion is intended to be an easier way to find the specific window you’re using. If that doesn’t work for you, you’re not out of luck, provided you’re running the latest big cat OS.

The day has finally come, folks. Legendary designer Surenix has brought the benchmark iPhone jailbreak theme called “ayeco”n to the iPad. We showed you a sneak peek of ayecon for iPad last week, and the Winterboard theme is now available for everyone to get in Cydia. It look gorgeous.