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iPhone 15 launch event reportedly will happen on September 13

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iPhone 15 Concept
Rumors indicate you should mark your calendar for September 13, possibly with a staggered iPhone 15 rollout to follow.
Photo: Cult of Mac

Apple could unveil the iPhone 15 lineup on September 13, with a staggered launch after that to avoid supply chain and logistics problems.

The company typically holds the launch event for new iPhones in the first or second week of September. So, this rumored date for the iPhone 15 announcement sounds totally plausible.

Tim Cook calls AI ‘absolutely critical’ to Apple products

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Apple's got AI inside.
Why doesn't Apple go on and on about the "AI revolution"? Because it's already baked-in to Apple products.
Image: Michael DziedzicUnsplash License/Modified by Cult of Mac

Apple has been conspicuously quiet about its plans for artificial intelligence, even as rivals like Google and Microsoft made headlines touting the latest tech buzzword. But CEO Tim Cook leaped to his company’s defense Thursday, pointing out that AI is already used by many Apple products.

And he also listed upcoming software and services that wouldn’t be possible without machine learning and AI.

1 billion subscribers push Apple’s services revenue to all-time high [Updated]

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Apple logo with
Apple says more than a billion paid subscriptions pushed services revenues to an all-time high last quarter.
Photo: Goran Bogicevic/Free Stock photos by Vecteezy

The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.

But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.

Get 3 charging spots in 1 with back-to-school pricing on this compact power hub

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Get 3 charging spots in 1 with back-to-school pricing on this compact power hub.
This 3-in-1 charging hub is under $40 during our Back-to-School Sale.
Photo: Cult of Mac Deals

If you’re heading back to school next month, chances are you’re taking a lot more than schoolbooks. Bright students use their iPhones and iPads to take notes and keep their class schedules organized, but it’s a lot harder to keep your desk organized when those devices and their charging cables start piling up.

Now, there’s an ingenious, space-saving charging solution for every student’s (or working professional’s) tech needs. Whether you’re juggling countless cables to keep your iPad charged for taking lecture notes or juice up your iPhone for important work conferences, you need to upgrade your charging experience to the MagStack Foldable 3-in-1 Wireless Charging Station. During our Back-to-School Sale, you can get it for only $39.97, the best price online, but only until August 13 at 11:59 p.m. Pacific.

Would you buy Apple Watch 9 or Ultra 2 in these new colors?

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Apple Watch Ultra 2 may come with both plain and black titanium cases.
Apple Watch Ultra 2 may come with both plain and black titanium cases.
Photo: @ShrimpApplePro

You can expect a new color for Apple Watch Series 9 — pink — and a new black titanium case for the second-gen Apple Watch Ultra, according to a reliable leaker.

If Apple remains true to its usual scheduling, we should see both new items in September at an event unveiling the iPhone 15 lineup.

New MagSafe chargers bring fast fill-ups and cooling tech

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The 3-in-1 wireless charger juices up MagSafe iPhones, Apple Watch and AirPods.
The 3-in-1 wireless charger juices up MagSafe iPhones, Apple Watch and AirPods.
Photo: ESR

ESR unveiled two new MagSafe chargers Thursday. Its new 25-watt 3-in-1 Wireless Charger and 15-watt Car Charger follow last month’s launch of the 100W 6-in-1 Charging Station on Kickstarter.

All three feature “MagSafe + CryoBoost,” which we’ll get into below.

Get 13-inch M2 MacBook Air for $150 off in amazing back-to-school sale

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2022 MacBook Air with M2 processor
The perfect laptop for college going students is discounted by $150.
Photo: Apple

Need to buy a new laptop for your school or college before the sessions begin? There’s no better laptop for you than Apple’s M2 MacBook Air.

If you are ready to pull the trigger now, Best Buy is offering a sweet $150 off the machine. So, you can get the slim and powerful 13-inch Air for just $949.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

This is the power bank professional digital nomads are looking for [Review] ★★★★

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HyperJuice 245W USB-C Battery Pack review★★★★
The latest HyperJuice power bank is big but is packed with features professionals will love.
Photo: Ed Hardy/Cult of Mac

The HyperJuice 245W USB-C Battery Pack has four USB-C ports, stores a whopping 27,000mAh and can output 100W through a single port for high-speed recharges. Plus, its built-in display gives more info about the battery status than any rival I’ve tested.

I used Hyper’s power bank on vacation and when working out of the office. Here’s why I love it.

This pixel-precise stylus for iPad (and other tablets) costs less than $36

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This pixel-precise digital pen for iPad and other tablets is now under $36.
Head back to school with this affordable stylus, now only $35.97.
Photo: Cult of Mac Deals

Going back to school means taking notes, marking up projects and assignments and perhaps a little doodling on your iPad as well. But, you can’t do any of that without a reliable and precise stylus for your tablet. While the Apple Pencil works great, it costs a lot. Fortunately, we’re offering a much more affordable iPad stylus just in time for the new school year.

The Digi Pen for iPad is designed to make it feel like you’re using pen and paper, without any of the drawbacks of those old-school school supplies. And you can save $64 on Digi Pen during our Back-to-School Sale. Through August 13 at 11:59 p.m. Pacific, you can get it for only $35.97 (regularly $99).

Elon Musk wants Tim Cook to lower App Store fees for Twitter creators

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Elon Musk
Musk wants Apple to not charge its fees on the money X creators make.
Photo: NORAD and USNORTHCOM Public Affair/Wikipedia CC

Elon Musk wants creators on X to make more money. And for this, he plans to talk to Apple CEO Tim Cook about lowering the App Store fees for creators on Twitter X.

The billionaire wants Apple to only charge its 30% commission on the amount that X keeps, not the money a creator receives.

Get these award-winning earbud translators for less than $100

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Get these award-winning earbud translators for under $100 during our Back-to-School Sale.
Stop struggling to understand foreign languages. These translation earbuds can do it in real time.
Photo: Cult of Mac Deals

Imagine being able to communicate with people of other cultures in 37 different languages, all with the same earbuds that you use to listen to music and answer calls. That’s precisely what you can get with Mymanu’s Clik S Translation Earbuds.

And now you can take advantage of this amazing tech for less. Thanks to our Back-to-School Sale, you can get a set of these translating Bluetooth earbuds for only $99.97 (regularly $157).

Wall Street feels meh about Apple earnings, looks to future

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meh.
Yawn.
Photo: Cult of Mac

Apple is about to reveal the financial results of its most recent quarter, and Wall Street analysts are preparing for a whole lot of ho-hum. They’re predicting a very slight drop in revenue and earnings, during a traditionally slow time of the year for Apple sales.

That said, Apple has a habit of beating analysts’ predictions. So Thursday’s earnings call could be more upbeat than expected.

Pumped for Physical season 3? Here’s why we’re really not. [Apple TV+ reviews] ★★☆☆☆

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Episode 10. Rose Byrne in ★★☆☆☆
It's basically more of the same for Sheila (played by Rose Byrne) in season three of Physical.
Photo: Apple TV+

TV+ ReviewApple TV+’s enormously frustrating ’80s fitness comedy Physical bounces back for its third and final season this week. Aerobics queen Sheila faces a new adversary, both physically and mentally, as well as a new business model — and all the same old problems.

In the first two seasons, the show never expanded or focused enough to make its surface-level treatment of a tormented self-help icon the impressively acidic comedy or drama it so clearly strove to be. Season three of Physical opens with a few promising developments before becoming bogged down in the same distraction and confusion that marred its first two outings.

Apple TV+ courts college football with possible Pac-12 deal

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The deal is far from done, but Apple TV+ may pick up Pac-12 football games at some point.
The deal is far from done, but Apple TV+ may pick up Pac-12 football games at some point.
Photo: Pac-12

NCAA Pac-12 conference leaders saw an offer Tuesday from Apple TV+ for a streaming deal to replace the conference’s expiring TV contact for football games, a report noted.

After Apple’s deals to air Major League Soccer (MLS) and Major League Baseball (MLB) games, its potential entry into college football is intriguing — but it’s not a done deal yet.

Apple preps second-generation AirTag tracker with AR capabilities

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Car thieves can hide an AirTag somewhere on your car and track it for theft later.
An improved follow-up to the AirTag item tracker is in development.
Photo: York Regional Police

The Apple AirTag item tracker sells well enough that an updated version is in early development, according to a reputable analyst. And it might include the AR capabilities that were rumored years ago.

The tiny tracker has reportedly been selling by the millions since the product launch in 2021.

ChatGPT digs up major threat to Macs on dark web

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An attacker could take full control of your Mac to steal your personal and financial information.
An attacker could take full control of your Mac to steal your personal and financial information.
Photo: Ste Smith/Cult of Mac

A security company recently asked OpenAI’s ChatGPT about Mac threats online and used the results to uncover some scary malware for sale from Russia on the dark web.

At a price of $60,000, it can give an attacker total control of someone’s Mac. A more damaging version is available for $80,000.

In any case, if the malware gets on your Mac, you won’t know it’s there, it’s very hard to get rid of, and it can steal a lot of your information. Luckily, you can probably avoid it.

Fab office remodel suits MacBook Pro and massive display [Setups]

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The accent wall and solid-wood DIY standing desk steal the show from the M2 MacBook Pro and 49-inch curved display.
The accent wall and solid-wood DIY standing desk steal the show from the M2 MacBook Pro and 49-inch curved display.
Photo: [email protected]

When you remodel your home office, isn’t that a great excuse to revamp the ol’ computer setup? That’s what happened with today’s featured rig, which relies on a new MacBook Pro and a Samsung super-ultra-wide display.

But all commenters wanted to talk about was the accent wall and the solid-wood DIY standing desk. And the killer Klipsch audio got some love, too.

Brace yourself for Hijack’s fiery finale [Apple TV+ recap] ★★★★☆

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Idris Elba in ★★★★☆
Can Sam Nelson (played by Idris Elba) figure out a way to save Flight KA29?
Photo: Apple TV+

TV+ Review Apple TV+’s high-altitude thriller Hijack finally hits the runway in this week’s series finale. Our hero Sam Nelson has a new problem on his hand — and an hour in which to solve it as the rest of the passengers panic anew.

On the ground, Sam’s family is in danger. And in the air, Sam’s running out of options. The episode, entitled “Brace Brace Brace,” serves up as good a conclusion as Hijack fans could hope for.

Introvert Marcie takes center stage in new Peanuts trailer

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You remember Marcie, don't you? She's the smart, quiet one.
You remember Marcie, don't you? She's the smart, quiet one.
Photo: Apple

“Sometimes, the people who make the biggest difference aren’t the ones who grab the spotlight,” Apple TV+ said Wednesday, when it dropped a trailer for a new Peanuts special focusing on the introverted character Marcie and all the behind-the-scenes work she does.

Snoopy Presents: One-of-a-Kind Marcie premieres Friday, August 18.

Here’s what I use my Apple Newton for in 2023

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A MessagePad with the optional keyboard and carrying case.
A MessagePad with the optional keyboard and carrying case.
Photo: Adam Tow

They say the early bird gets the worm. But the bird that’s too early spends an hour looking for worms in the middle of the night and has to give up after a while. That’s an apt summary of the Newton Messagepad, Apple’s handheld computer that launched on this day in 1993.

The Newton launched at a high price and with a somewhat limited feature set. As a result, it never found a strong enough customer base or a “killer app” to make it a must-have device.

But all these years later, I still found two good uses for my Newton MessagePad 2000.

This 3-way cable charges iPhone, Apple Watch and AirPods at once

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Just in time to go back to school, save more than $18 on this highly rated 3-in-1 charging cable.
Get more than half off this five-star 3-in-1 charging cable for your Apple devices in our Back-to-School Sale.
Photo: Cult of Mac Deals

Why carry three separate cables when a reliable three-way charging cable can keep all your gadgets charged and ready?

This three-in-one USB-C charging cable for Apple Watch, iPhone and AirPods is ideal for the job. And during our Back-to-School Sale, you can grab it for just $16.97, a savings of more than 50% off the regular price of $34.99, with no coupon needed. Note: This special price drop ends August 13.

The cheapest and easiest way to add wireless CarPlay to any vehicle

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CarPlay with Fire tablet and adapter

The easiest and cheapest way to add Apple’s CarPlay to any vehicle is with a cheap Amazon Fire tablet and a USB CarPlay dongle.

You don’t need to buy an expensive new car stereo, nor spend the weekend ripping out your dash and fiddling with wiring. Adding a Fire tablet is very plug-and-play, and instantly makes a big difference. It cost me less than $100 and gave my old pre-Bluetooth stereo a new breath of life. Now I have a big, beautiful, 8-inch screen for maps and directions.

However, it took me a while to find the right combination of gear. Plus, you should consider a few things before taking the plunge with this DIY wireless CarPlay hack.

HR bots are no match for this AI resume writer

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Head back to school (and work) with this $29.97 AI resume writer.
Let this AI tool write you the perfect resume for less than $30 during our Back-to-School Sale.
Photo: Cult of Mac Deals

As the new school year approaches, students (and professionals) have enough on their plates without worrying about finding a job. Luckily, a limited-time back-to-school discount on a high-tech tool can make your next job or internship search a lot easier.

Through August 13 at 11:59 p.m. Pacific, Cult of Mac readers can take $10 off lifetime access to Resoume, a writing assistant that uses the power of artificial intelligence to generate winning resumes.