Even though selling the iPhone can potentially bring carriers a huge influx of new customers, selling Apple’s treasured phone isn’t cheap. Before they were able to bring the iPhone to their network, Sprint had to give Apple $15.5 billion in committed purchases for four years, which sounded pretty crazy at the time.
In a recent interview, Sprint CEO Dan Hesse explained that committing to the iPhone was a huge risk, but ultimately, betting against Apple could have been disastrous.