There was a time when waiting in line for Apple’s latest iPhone meant you were a diehard fan who could think of nothing worse than not getting the device on launch day. Unfortunately, that’s no longer the case: Lines have already started forming for the iPhone 5 outside of Apple’s flagship store on Fifth Avenue in New York City, but the first two people in the queue are not diehard Apple fans.
Instead, they are there simply to promote their own products or services.