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Apple’s Using A Lot Of Excess Cardboard To Ship Their Lightning-To-30-Pin Adapter

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That's a lot of cardboard.
That's a lot of cardboard.

The new Lightning-to-30-pin adapter is a tiny thing, just a little dongle that routes signals from your old iPhone dock or connector to the appropriate pins in the new Lightning adapter. It’s smaller than the size of a matchbook.

Despite this, however, reader Doug P. emailed us with an image of how much packaging the adapter comes in: not only is Apple’s retail packaging for the adapter six times bigger than the adapter itself, but the shipping box it comes in looks like could easily hold up to thirty adapters without their packaging.

Ad vs. Ad, Who Is Winning The Apple-Samsung Playoffs [Opinion]

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This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.

But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.

Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.

But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.

iPad Mini, 13-Inch Retina MacBook Pro Both Delayed By Production Problems [Rumor]

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It seems right now like Apple has a lot of prospective new products on the horizon. The 7.85-inch iPad mini. The 13-inch Retina MacBook Pro. Updated iMacs. Yet despite the fact that all of these products have been highly rumored to debut this month in time of a busy holiday season, we’ve yet to see any of them. Now one report is suggesting a reason why: Apple’s having production problems on both the 13-inch Retina MacBook Pro and iPad mini.

Instapaper Developer Announces ‘The Magazine,’ A Curated Periodical For Discriminating Apple Fans

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"A modern iOS Newsstand publication for geeks like us."

Instapaper developer Marco Arment has announced The Magazine for Newsstand, a new publication that’s “loosely about technology, but also gives tech writers a venue to explore other topics that like-minded geeks might find interesting.” The Magazine will get four articles every two weeks, and it costs $1.99 per month to subscribe with a 7-day free trial.

Rovio’s Bad Piggies Is Now… An iPad Cookbook?!

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Yup. That's a real thing.
Yup. That's a real thing.

Say what you want about Rovio, that Finnish firm sure knows how to milk a good cow. It’s been nearly three years since Angry Birds made its debut on iOS, and since then we’ve seen a handful of sequels reaching numerous platforms — plus the spin-off, Bad Piggies — Angry Birds plushes and toys, costumes, books, amusement park attractions, snacks, and even an Angry Birds cartoon (coming soon).

Now Rovio is tackling… cookbooks! Announced at the Frankfurt Book Fair today, Bad Piggies’ Best Egg Recipes is a new interactive cookbook packed full of egg recipes that’s available now on the iPad.

This Surreal Music Video Shows A Bizarre Alternative Version Of Steve Jobs Founding Apple Computers

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In the real world, as related in Walter Isaacson’s biography, the name of Apple Computers came when Steve Jobs was one one of his fruitarian diets, and was inspired to name his company after coming back from a mysterious commune in Oregon called “the Apple Orchard” because it sounded “fun, spirited and not intimidating.”

In an alternate dimension filled with psychadelic bio-horror, though, what if Steve Jobs named his company Apple because he bit into an Apple and cut his mouth on a microchip inside, after which he began to be haunted by squiggling, biomechanical creatures with lurid, prehensile appendages strung together from silicon and copper wire.

The latter is the origin of Apple Computers as conveyed in Ryan Patrick’s new music video for Miike Snow’s “Pretender,” and while it may seem all a bit surreal, behind the best surrealism is another way of looking at the truth. Our friend Mark Wilson says over at FastCo. Design that maybe the best way to summarize Jobs’s life story is “as a gifted wild child who earnestly searched life for meaning and found computers.” Weird as it is, that’s what the video to “Pretender” is about too.

Via: Fast Co. Design

Japanese Carrier SoftBank Planning To Buy Control Of Sprint [Rumor]

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SoftBank sees Sprint deal as the fastest route into the U.S.

Japan’s third-largest carrier is reportedly in talks to buy control of Sprint, according to two people familiar with the matter. SoftBank wants to snap up two-thirds of the company with a stake worth “more than” 1.5 trillion yen ($19 billion), and it’s also eyeing Sprint’s partner, Clearwire, too.

5th Gen iPod Touch Teardown Reveals Massive Battery, Poor Repairability Score

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The new iPod touch goes under the knife.
The new iPod touch goes under the knife.

How do we know the new iPod touch began shipping yesterday? Because iFixit’s gone and torn it apart already. That’s right, the fifth-generation device has received its customary teardown, revealing its whopping new battery, and all of its new components. iFixit have awarded the iPod touch a repairability score of 3 out of 10, meaning it’s not at all easy to fix.

Free Up Space In Your iCloud Backup Right From Your Mac [OS X Tips]

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iCloud Storage Options

Running out of storage space in iCloud? I don’t blame you. Since iCloud keeps backups of your Mac and/or iOS files, the free space can fill up pretty darn quick. Luckily, it’s pretty easy to manage right from your Mac, letting you deal with the backup data from both Mac computers and iOS devices you might have connected to iCloud with your iTunes account.

$25 CamHoodie Case Promises To Fix iPhone 5’s Purple Lens Flare

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More than just a case.
More than just a case.

While the purple lens flare that sometimes (rarely?) spoils your iPhone 5 photos is completely normal, it can still be somewhat frustrating — especially if you don’t notice it until you upload your photos to iPhoto, by which time it’s too late to take the shot again. But a new iPhone 5 case called the camHoodie promises to “greatly reduce” that purple lens flare and leave your photos looking flawless.

Apple’s EarPods Packing Is So Environmentally Friendly It Turns To Mush In Water [Video]

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Once it's gone, it's gone.
Once it's gone, it's gone.

Apple’s efforts to be greener mean it boasts some of the most environmentally friendly gadgets on the planet. The new iPhone 5, for example, is one of the greenest smartphones money can buy. Apple also tries to make its packaging green. In fact, the packing for its new EarPods is so environmentally friendly that it turns to mush when you submerge it in water.

Microsoft Office Release Dates Leaked In Czech Republic, Then Denied By US Representatives

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In remarks about Microsoft Office across a variety of platforms, a Czech executive told a local website that Microsoft Office for iOS and Android was coming in the first quarter of 2013. Quickly thereafter, A US Microsoft representative, Frank Shaw, denied the dates in a tweet, saying, “the information shared by our Czech Republic subsidiary is not accurate. We have nothing further to share.”

Mess With Your Friends: Vlock is an Android-Like Clock on Your iPhone 5 (Plays Background Videos Too) [Daily Freebie]

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vlock

Just retooled for the iPhone 5, Vlock is a free app that displays a bold Android-ish clock, with date, on your iPhone. It’ll also let you play videos through the clock in a kind of video version of the iPad’s Picture Frame mode, complete with loop and transitions. Combine this with the app’s lockscreen feature, and you’ve got a faux animated Android-y lockscreen. All without a jailbreak.

Scare Yourself Silly With The Walking Dead: Episode Four – Around Every Corner

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I'm not sure it's that safe in the city, guys.
I'm not sure it's that safe in the city, guys.

The fourth installment of the five episode game series, The Walking Dead, is available now for your Mac on Steam. The group of survivors head into Savannah to find a boat to escape from the horror around them. Not only must they avoid the undead, but the human threat as well. The survivors are getting more and more skittish, even paranoid, and Lee must figure out a way to deal with them while protecting his young friend, Clementine.

Use This App If You Just Want To ‘Listen’ To Music On Your iPhone [Review]

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TapToListen

I’ve been messing about with this new app, called Listen, on my iPhone 5 for a little while, after the developer hit me up on Twitter about it. Now, I’m not able to jump on on every app, Mac or iOS, that someone asks me to look at, but I gave this one a look-see. Turns out, it’s a pretty neat little app, which does exactly what its name says it does.

Google Chairman Eric Schmidt Says “Apple Should Have Kept Our Maps”

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Mapgate continues.
Mapgate continues.

Apple’s new Maps app in iOS 6 has been the subject of intense criticism in the press for weeks. Tim Cook had to issue a public apology for the widespread inaccuracy of Maps, and Apple is now recommending other third-party mapping solutions in the App Store. Not exactly a great product launch.

Google’s Eric Schmidt commented on Apple ditching Google Maps in an interview tonight. “Apple should have kept our maps,” said Schmidt. Why? Simply put, “They’re better maps.” Touche.

T-Mobile Is No Longer Using The iPhone For Its “Bring Your Own Device” Marketing Campaign

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T-mobile-store

T-Mobile launched a new marketing campaign around the same time as the iPhone 5 launch. Called “Bring Your Own Device,” T-Mobile used Apple’s latest smartphone to demonstrate how customers can bring their unlocked devices from other carriers and use them on T-Mobile’s unlimited everything plan. Because Apple still hasn’t partnered with T-Mobile officially, the smaller carrier’s best bet is tempting unlockers with its attractive data pricing.

It’s only been a month into the campaign, but T-Mobile is already removing the iPhone brand from all marketing materials. Did Apple force T-Mobile’s hand? Not exactly.

PC Shipments Continue To Decline During Post-PC Revolution, Apple Remains Third Largest Vendor In The U.S. [Report]

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PCs are quickly going out of style.
PCs are quickly going out of style.

When Steve Jobs said that the iPad was ushering in the “post-PC’ era, he was right. Gartner has released its PC shipment results for the third quarter of 2012, and things aren’t looking good for traditional computer makers like HP and Acer. The rise of smartphones and tablets has caused PC shipments to decline drastically in the last year, and it doesn’t look like the downwards spiral will be ending anytime soon.