Apple’s rumored iWatch could give the watch industry a much needed shot in the wrist once its finally revealed, but what if Apple decided to make iWatch a platform like CarPlay instead of an actual product?
It sounds crazy but putting Apple’s tech in the hands of the world’s classiest watchmakers could yield better results than if Cupertino dives into the fashion world alone. In its newest concept, Curved imagined what Rolex could do with the iWatch and the result is the manliest smart chronometer a non-geek could want.
Checkout the full concept video below: