Thanks to Apple’s continued success in Japan, and Tim Cook’s big push to expand into China, everyone forgets about one of the most revealing markets the iPhone 6 has scored big in: South Korea. Why is South Korea so revealing? Because it’s none other than the stomping ground of longtime Apple rival, Samsung.
According to a report published Wednesday by Counterpoint Research, Apple is now firmly challenging Samsung in its home ground — with market share in the country rising to 33 percent, from less than 15 percent, based on the success of the iPhone 6 and 6 Plus. Samsung’s market share meanwhile plummeted from 60 percent to 46 percent.