Is this a new era of marketing directly to stoners?
In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.
What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.
The analog types can argue technology has removed a lot of the magic from photography. The wonder is gone. We see the picture on our screen the very moment after it’s taken. The crappy shot from today would be cherished 10 years down the road, but you’ll never realize it because you deleted the picture.
Photojojo has developed an app to restore the wonder and magic. It turns your iPhone into a disposable camera – well, the wonder part anyway. You keep your phone.
Download the app for free on iTunes. You then pay $12.99 each time you want a camera in the app. On each camera are 27 exposures that become a set of prints sent to your doorstep about 10 days after the 27th pictures is snapped. You do not get to see the photo after you have made it – classic wonder – so the app prevents you from foolishly deleting some eventual important piece of your personal story.
The Apple Watch is on display at the Salone Del Mobile design exhibition in Milan, Italy today. Attendees can see the Watch at the Carlo e Camilla in Segheria, a classy restaurant that’s been converted into an exclusive display area.
The high profile showcasing has Apple designer Marc Newson and longtime marketing exec Phil Schiller in attendance. Newson helped design the Watch with Jony Ive and was brought onto Apple’s payroll last year. Schiller is in charge of all the marketing behind Apple’s products.
This year will reportedly mark Apple Pay’s expansion outside of the United States. The mobile payments service is on track to arrive in Canada as soon as this fall.
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Stop chewing your fingernails now. You may be biting off a new frontier in wearable technology.
Researchers at MIT have devised a way to turn the thumbnail into a wireless trackpad that will allow users to control their devices when their hands are full.
Imagine using the neighboring index finger, moving it across the thumbnail to help answer the phone while cooking, send a text message or toggle between symbol sets while texting.
The greatest Apple mystery of the last few years hasn’t been the next iPhone or Apple Watch, but a man named Scott Forstall.
Since getting kicked out of Apple in late 2012, the former head of iOS and friend of Steve Jobs has had absolutely no profile in the tech scene whatsoever. He rarely even gets spotted in public. It’s like he’s fallen off the face of the earth.
Until now.
This week, Leander takes some time to try on the Apple Watch in-store, finding out whether the hottest smartwatch out there is worth your time or money, David heads into an Apple Store on Magnificent Mile in Chicago for a fitting and to get some customer reactions, plus a ton of news about this latest wearable tech that you’ll want to read from cover to cover. We’ve also got Stephen with some travel tips for you and your trusty MacBook, as well as Luke’s take on why you want to upgrade your iOS to 8.3 right away (hint, it’s not emojis). Rob also walks you through a couple of how-tos, including one way to make sure your iOS gaming sessions aren’t interrupted with a simple tweak to Do Not Disturb.
Make sure to head on out and download Cult of Mac Magazine to get your own “hands” on the great content we dose you with every week.
Two roommates in Tulsa, Oklahoma, took fanboyism to a whole new extreme after stabbing each other with broken beer bottles during an iPhone vs. Android debate.
The Los Angeles Unified School District is demanding a multimillion-dollar refund from Apple following a failed iPad program that was set to give more than 640,000 students a tablet for education.
It is thought that the Board of Education is exploring the possibility of litigation against the Cupertino company as it seeks to claim back money that has already been lost on the scheme.
J.J. Abrams whetted our appetite for more lightsaber dueling action with the first Episode VII teaser last year, but today’s release of a new trailer has got us counting down the days until Christmas.
We’re still eight months away from Star Wars: The Force Awakens‘ public release, and while plot details for the highly anticipated movie are being kept under wraps, there’s a ton of fresh info to glean from the new trailer. We’ve diced the entire trailer up into GIFs so you can rewatch each scene to look for new clues.
Here are 18 things we learned from the new trailer:
One of the cooler hidden features of Photos (and iPhoto before it) is the ability to create more than one photo library. You can make one for your home photos, work photos, photos from a different camera, or those racy photos you don’t want the kids tripping over.
It’s pretty simple, but not totally intuitive – there’s no menu item to select to create a new library.
Follow our recipe to create as many different libraries as you like for separate but equal Photos access.
You rarely see Google Glass anymore, but if Recon Instruments has its way, you’ll be seeing plenty more head-mounted displays in the future.
The Recon Jet, launched Thursday, is a pair of smart eyeglasses for sporty activities like running and biking. Bristling with sensors, the device shows all kinds of biometric data and social stats on its tiny heads-up display. Paired with a smartphone, it can take pictures and video, send and receive status updates, find friends and family on the piste and much more.
But sports is just a start. If Recon is successful — and that’s a big if — we may be seeing smart glasses in a lot more places. Recon is betting hard that the face is the place for smart wearables.
Anastasia Medrano was anxious about her father’s health and it was an iPhone app that helped deliver peace of mind within seconds of the doctor giving him a good prognosis.
When the doctor said the cancer was in remission, her brother immediately alerted Medrano and another sibling with a new app called GrandmaSays, which allows families of a sick or elderly loved one to communicate medical updates, coordinate visits and share memories with text and photos.
“We’re kind of scattered and it falls on my one brother to take my dad to appointments,” said Medrano, of Irvine, Calif. “Rather than make severals calls, he can share the information in one place. We were hoping for the all clear and it was nice to get that ping on my phone.”
“The Force is strong in my family,” says Mark Hamill’s Luke Skywalker voices over this second teaser trailer for the hotly anticipated Star Wars: The Force Awakens movie that will hit the big screen this coming December. “My father has it, I have it, my sister has it. You have that power, too.”
That’s how the nerdgasmic second trailer begins, and then slams into some seriously amazing scenes from the upcoming film, including a massive, crashed Star Destroyer, close ups of new stars Oscar Isaac, John Boyega, and Daisy Ridley, and a brilliant moment of fan service with everyone’s favorite smuggler and his humongous furry sidekick.
“Chewie,” says Han Solo, “We’re home.”
As part of Time’s 100 Most Influential People, Jony Ive penned a short essay praising Airbnb CEO Brian Chesky for creating a “remarkable startup.”
“The service that Brian and his partners imagined is soaringly ambitious and utterly practical,” said Ive, who didn’t make Time’s list himself this year.
Being pals with Jony Ive definitely has its benefits. Just ask J.J. Abrams, the director of the upcoming Star Wars movie.
Apple CEO Tim Cook is the fourth person on Time‘s list of “The 100 Most Influential People,” a self-referential grouping of important figures from technology, music, politics, and our global culture.
Cook’s short essay focuses on his business acumen as well as his socially responsible world-view.
“It could not have been easy for Tim Cook to step into the immense shadow cast by the late Apple co-founder, Steve Jobs,” writes Congressman John Lewis for Time. “But with grace and courage and an unabashed willingness to be his own man, Tim has pushed Apple to unimaginable profitability—and greater social responsibility.”
Though there are many places that offer WiFi, the signal can often be unreliable, which renders your connection spotty at best. And, even if you do find a hotspot, you never know just how secure it is.
Now you can get a secure WiFi signal anywhere you need it with the MiFi 2 Unlocked Global Hotspot, only half price for a limited time at Cult of Mac Deals.
It’s been rumored for months that the iPhone 6S might pick up Apple Watch’s Force Touch feature when it’s updated this Fall, but according to the Chinese media Jony Ive is also planning to use the same aluminum used in the Apple Watch Sport.
If Apple pulls it off, it could solve the Bendgate controversy.
When you’re the richest company in the world you can afford to do crazy things: build a spaceship campus, start secret electric car projects, or buy an entire forest.
Apple announced today that it’s buying up 36,000 acres of private forest land that will be sustainably harvested and used for its packaging.
The land is broken into two tracts in Maine and North Carolina and will be managed by the Conservation Fund. Combined, the two tracts are more that two times the size of Manhattan. The pulp from the trees will go toward Apple’s packaging needs, but other companies will be able to buy fiber from them too.
New photos of cases reportedly designed for an upcoming 12.9-inch iPad Pro may reveal interesting tidbits about Apple’s long-rumored giant tablet.
Check out the possible details, based on photos from renowned Apple leaker Sonny Dickson, below.
This week’s ode to a technological marvel of the past would be a better read on an iPhone 6. How else to fully appreciate the design of the device in your hand than to read about when function and form first met on the telephone?
Among the many items found in my aunt’s home when she died last year in a small town in Michigan’s upper peninsula were two telephones that are examples of the first dial phone.
If the once-common rotary dial phone seems strange today, behold the calling function on this 10-pound candlestick phone. On a circular base are 100 numbers. In communities too small to have a full-time operator, each home was assigned a number.
There was more to Walt Disney than Mickey Mouse. He was an obsessive futurist who used his theme parks to stage ideas of what a world filled with cutting-edge technology and the fruits of scientific ambition might look like.
The upcoming movie Tomorrowland is not only a nod to Disney, it re-imagines his vision with the full 21st-century CGI treatment of a world with robots, flying cars and towers reaching into the clouds.
There have been some Apple Watch games announced — mostly simple affairs, like Nimblebit’s upcoming Letterpad — but nothing truly epic.
WayForward Technologies, the veteran developer behind Ducktales Remasters, wants to change that. They’ve just announced that their latest adventure game, Watch Quest, will be available exclusively for the Apple Watch, starting next week.