We’ve all done it before: we head to the family reunion, the wedding, the kid’s birthday party and we just shoot everything. We have no plan except that we think we’ll have time later to edit it down to something interesting.
Unfortunately, that just leads to a bloated iPhone with too many unnecessary video files. Plus, you know you’re never going to get around to sitting down and looking through all that footage again. Ugh.
With a good plan, however, and a firm grasp of one simple storytelling technique, you’ll avoid this problem and create some amazing videos without a whole lot of extra work.
Here’s how.

But which company is continuing to innovate in 2015? Is it Apple, with its fitness-focused Apple Watch, Apple Pay, and a new streaming service that hopes to save the music industry? Or is it Google, with Google Glass, self-driving cars, and secret robots?