So far, Beats 1 has been absolutely great. I’m a fan, and it’s been less than 24 hours!
Apple’s new global, 24/7 radio station is everything I hoped for — a discovery-oriented platform showcasing what’s new and what’s good. Of all the features of Apple’s big update to its Music services, Beats 1 is what I most looked forward to.
“Our genre is ‘great,'” explained DJ Zane Lowe on his opening show Tuesday. “That’s all we’re looking for.”
And that’s all I’m looking for too. In fact, I’m already obsessed with A$AP Rocky, who was played on Lowe’s show and I’d never heard before (yeah, I know I’m sad). A$AP Rocky is just one of half-a-dozen new artists I’ve tagged in iTunes for further exploration, including Beck, who I thought I hated.
I’m actually worried how I’m going to keep up. But isn’t this what radio is for?