If there was one thing heard across Twitter during today’s Apple announcements, it was the sound of money being sucked from wallets.

The introduction of an iPad 2, a more interactive Apple TV and the upgraded iPhone 6s generated tons of spending declarations on Twitter and in the posts written in another language, the exclamation point was a good indication of the social media excitement over Apple’s new products, rolled out today at the Bill Graham Auditorium in San Francisco.

Developers who are eager to start building apps for the Apple TV might be able to get their coding fingers on the new black box a little early, thanks to a new Apple TV Developer Kit that the company is offering to teams who sign up before September 11th.

Despite being identical to their predecessors, iPhone 6s and iPhone 6s Plus are much-improved in almost every way. But do they have the specifications they need to take on the latest Android-powered smartphones we’ve already seen this year?

Find out in our comparison below, which compares Apple’s next-generation iPhones with rivals like the Galaxy S6 and S6 edge, the Moto X Style and Moto X Play, Sony’s new Xperia Z5, and more.

Tim Cook and company just hit us with a tsunami of new product announcements. Not only did we get new iPhones, a much-improved Apple TV, and a giant iPad, but Apple’s also making pencils, keyboards, and cheap gold Apple Watches now too.

Fans can relive all the glory by watching today’s keynote in its entirety on Apple’s website or iTunes, but if you want to get down to just the highlights and hear Jony Ive wax philosophical about his latest creations, here are all the new product videos:

This post is brought to you by Squirrels, maker of Reflector 2.

Our phones and tablets are packed with great content, from videos and movies to articles and games. It’s a bit of a shame that the contents of our mobile devices are so often confined to a small, handheld rectangle of a screen.

Apple is planning to make it easier than ever to stay addicted to the iPhone with the introduction of its new iPhone Upgrade Program that will allow fans to upgrade to a new device every single year.

Phil Schiller announced the new program on stage at Apple’s keynote today, revealing that pricing for the iPhone Upgrade Program starts at $32 per month, which is slightly more expensive than what you can get at a carrier, but it comes with some extra benefits too.

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

App makers who are part of Apple’s Developer program can now download the latest iOS 9.1 beta, build 13B5110e, from the Apple Developer page right now.

We’re all excited about the news about the iPhone 6s, so we almost missed the part of today’s Apple event where the Cupertino company spilled the release date of El Capitan, the latest version of its desktop OS.

Apple is packing the new iPhone 6s and 6s Plus with more features than ever — and introducing a new input method called 3D Touch that uses pressure sensitivity to unlock an entirely new paradigm of touch controls.

A bunch of incredible new features, including a new display with a Taptic Engine, led Tim Cook to call the new devices the best smartphones ever made as he showed them off to the world.

“No product is more about innovation than the iPhone,” said Cook as he unveiled the iPhone 6s line today at a special event in San Francisco. “We have changed everything about these new iPhones.”

Don’t you dare call Apple TV a hobby anymore!

Apple today unveiled its refreshed set-top box — boasting a futuristic new remote control, Siri integration, App Store, and much, much more. Tim Cook called it the “future of television,” and having watched the demo, it’s tough to disagree with him.

Check below for everything you need to know about the newly-“must have” Apple TV.

This post is brought to you by Tenorshare, maker of iPhone Data Recovery for Mac.

Sometimes it’s helpful to think of your iPhone for what it actually is: a sleek and fragile glass box where you keep lots of really important information. Luckily, it’s a box you can back up, but pretty much only by using iTunes or iCloud — not exactly user-empowering tools for protecting and recovering your data.

The iPad Pro is coming in November, and it’s going to be huge.

Apple gave us our first look at the upcoming supertablet at its special event this morning, which has a 12.9-inch screen. And if that number seems awfully specific, you apparently haven’t figured out how Apple works by now.

Apple just announced a pair of gold finishes for the Apple Watch; new wristbands in a line of fall colors; new bands from the fashion house Hermes; and that watchOS 2 will ship Sept. 16.

The feeling of unboxing a brand new computer is one of the good things in life, one that usually comes with a steep price tag. That might change today, because right now you can enter a sweepstakes to get your hands on a brand spanking new 13-inch MacBook Air for the price of air itself (that’s zero dollars).

Congratulations — it’s iPhone Day 2015!

Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:

Though there aren’t any specific numbers on Apple Watch units sold up until this point, we do have some exciting statistics on how many apps are available for watchOS. It turns out that ahead of the watchOS 2 public release, developers have shown significant interest in the platform. They’ve contributed an impressive 11,469 Watch apps to the App Store and counting, but growth has particularly taken off in recent months.

Apple is “confirmed” to be showing off a new (Product) RED Apple Watch Sport band at today’s media event, according to an image which has appeared on Twitter.

The company has been giving out similar bands to various celebrities for some time now, but this is the first time they would go on sale to the general public.

Seriously, could today’s Apple keynote get any more packed?

The iPhone 6s and 6s Plus haven’t even been announced yet, but already an Australian man is camping out in front of Sydney’s Apple Store with the aim of being the first person in the world to buy Apple’s next-gen handset.

And, weirdly enough, he doesn’t claim to be a particularly big Apple fan.

The Apple Online Store has gone down ahead of today’s big keynote.

When it comes back up, we expect to see new iPhones, iPads, a new Apple TV, and more added to the site — but it’s unlikely you’ll be able to buy any of them today.

One of the most eagerly-anticipated features of the new Apple TV, set to be unveiled today, is that it will be geared toward the gamer market — maybe even taking on console powerhouses like the Xbox One and PlayStation 4.

Although Apple dominates mobile gaming thanks to the iPhone and iPad, this will be the company’s first stab at making a device where games are one of the primary features. Right?

Wrong! Back in 1995, Apple launched its own-brand games console, the Pippin. Despite some good ideas, it sank like a rock.

Here’s what Apple learned from that sales disaster, and why it won’t make the same mistake twice.

SAN FRANCISCO — You’d think stylus maker Adonit would be terrified by rumors that Apple is about to release a plus-size iPad Pro with its very own writing accessory, but nothing could be further from the truth.

According to Ian Shirey, Adonit’s chief strategy officer, facing competition from Apple would be the sweetest vindication of all for his company’s devices. “For Apple to tell the world a stylus is OK would be great,” Shirey said during a visit to the Cult of Mac offices to show off Adonit’s latest creation, the Jot Dash, an midrange stylus that works with iOS and Android devices.

Ever wonder what it would be like if God had a podcast and invited Steve Jobs to be a guest in anticipation of the big iPhone 6s reveal? The folks at Funny or Die have created a hilarious animated short with that exact premise, where His Steveness plays devil’s advocate and asks God how many iPhones it would take to send Bill Gates to hell.

In ‘Good God! with God,’ God tries to talk Steve about what Apple has in store for fans at its September 9th keynote, but things get off track when the Apple co-founder tries to put the Microsoft co-founder in hell forever, then God takes a shot at Tim Cook and the Apple Watch and things get really weird.

Check it out:

Electrics giant Westinghouse is getting into the connected-home game, and its first offering is a smart lock that looks like it should be seeing if it can’t lock down a stabilizer in a Star Wars X-Wing.

The Nucli (which is pronounced “new-klee” and not “nuck-lee,” regardless of how your brain sees it) will offer a wealth of features to help you secure your domain.

It’s been a long ride, but Mozilla confirmed that Firefox is in fact almost ready for its official launch on iPhone and iPad. The company announced a limited release of the browser in the New Zealand App Store.

It’s appreciable that Firefox is finally hopping on board with iOS, but at this point it seems Mozilla is far too late to the game to give Firefox a meaningful opportunity for reemergence.