With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.

To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.

We don’t even know for sure what the unrevealed iPhone 6s is going to look like, but that isn’t stopping one company from opening up preorders for ridiculously expensive and extravagant custom versions of Apple’s upcoming handset.

Luxury design company Brikk will pre-sell you blinged-up versions of the iPhone 6s and 6s Plus, and if you have $206,000 or so lying around that you’d love to spend on a phone you haven’t even seen yet, they have a model for you.

iOS 9 is coming, and from what we hear it’s going to be a game-changer. Luckily there’s still time to prepare for Apple’s newest era in mobile, and we’ve found a course that can get you totally caught up before it drops. It’s called The Complete iOS 9 Developer Course, and it’s just $99 at Cult of Mac Deals, a whopping 90 percent off the normal price.

We’re less than one month away from the iPhone 6s being announced, and carriers are tripping over themselves and each other trying to offer the best terms for customer upgrades.

The latest carrier to throw its name in the ring is Sprint, which has just launched its new iPhone Forever plan, which lets users upgrade to the latest iPhone any time they want — without having to pay an upfront fee or experience a hike in rates.

Amazon CEO Jeff Bezos wouldn’t want to toil in the dehumanizing hellhole described in a recent report about work conditions at his company. In a memo to employees responding to the allegations, Bezos painted a picture of caring Amazonians who are “fun” and “brilliant” and “helping to invent the future, and laughing along the way.”

He also said anybody who gets treated badly by Amazon should snitch to HR — or email him directly to air their grievances.

Some stars are just too big for the 18-karat gold Apple Watch Edition. One of them is rapper and The Fast and the Furious actor Ludacris, who rocked up at the Teen Choice Awards on Sunday night sporting a custom Apple Watch studded with diamonds.

Apple Pay might be a while arriving in Australia according to a new report, which claims that the country’s four largest banks are stalling negotiations with Apple so as to hold on to $2 billion per year they earn from merchants for interchange fees.

Dr. Dre’s long-awaited third album, Compton, was streamed a massive 25 million times on Apple Music, and had half a million iTunes downloads in its first week, according to new figures released by Apple.

Three new Apple Music ads show off Cupertino’s creative cool, highlighting musical acts and touting the tagline, “All the artists you love and are about to love, all in one place.”

Learning is a lifelong endeavor, but even if you live to 100 you won’t have a shortage of stuff to study with this roundup of deals. Hundreds of hours of content covering marketing, IT, banking, coding, you name it.

We all know Apple has more money than a dozen Scrooge McDucks. But exactly how do the massive Apple cash reserves translate into real-world terms?

To help put this astonishing pile of cash into perspective, we crafted this handy video guide.

Beneath the keyboard of your Mac lies a vast ocean of untapped potential. We’ve assembled some of the best deals on the most powerful apps for drilling deep into those hidden reserves of functionality. From productivity-enhancing programs. to comprehensive hard-drive maintenance and unlocking hidden Mac OS functions, these app bundles are power-packed and priced to move.

This week on The Cultcast: Ever wonder what it’s like to have companies pay you to travel the world snapping their Instagram photos? Professional Instagrammer Cory Staudacher shares his workflows and favorite iOS photo apps — and you won’t believe how much some companies will pay you to make them look cool.

Plus: Neat new features coming to iOS 9; Apple quietly beefs up the iPhone 6s to prevent another #Bendgate; and don’t miss our list of new favorite apps.

Our thanks to Squarespace for supporting this episode. Build a beautiful new website quick with Squarespace’s drag-and-drop interface. Start a free trial and save 10 percent off any first order with code “CultCast.”

Catch our favorite new apps in the show notes below.

If you compare the Apple Watch to dedicated fitness tracking devices, it comes up short, and the forthcoming watchOS 2 will do little to address these limitations. Instead, with this update Apple is focusing on helping improve third-party fitness apps.

That’s because Apple sees its wearable as the main component of a fitness platform, with the Activity app as hub. While the built-in Workout app is mostly for beginners, third-party apps will provide the missing features for hardcore users.

Yesterday’s iTunes update brought a few improvements to Apple Music as it lives on the Mac and PC. The minor tweaks and bug fixes are always welcome, but Apple Music still has a long way to go before the experience is where it should be, particularly in iTunes.

Siri typically works pretty well when you’re just sitting around at home — or at least, it can usually hear you just fine. Whether or not you get the results you need is another question, but a prototype device created by engineers at Duke University could one day help Apple’s digital assistant understand you just as well if you’re in a crowded room or a car.

It’ll just have to get a little smaller first.

This week, Apple has released a ton of new updates into the wild, including better-and-better versions of iOS 8, an iTunes that does Apple Music a bit better, and a Boot Camp that will let you run Windows 10 on your Mac. Try that on your Chromebook.

We’ve got a ton more, too, like killer tips and tricks for the public beta of iOS 9, a slick feature on trailblazer photographers who took selfies back in the day, and some ideas on how Apple Watch should track weightlifting sessions at your local gym.

All that and much, much more in this week’s Cult of Mac Magazine

(Note: Because of Cult of Mac’s recent redesign, some images are not displaying properly in this week’s issue of Cult of Mac Magazine. We apologize in advance — and we’re working on it.)

There’s a smartwatch app for almost everything, but very few are useful to the men and women who work in microgravity.

So NASA is asking the pubic to design a smartwatch app for its astronauts to do everything from keeping them organized during science experiments to alerting them to space debris approaching.

Apple is definitely working on a self-driving car project, and according to some new documents, Project Titan appears to be further along than anyone thought.

Rumors of Apple’s car project first starting surfacing at the beginning of this year, with an announcement not expected until 2020 at the earliest, but the Guardian reports that Apple is already trying to secure a super-secret Bay Area test facility for the electric car.

Apple Watch owners with gigantic wrists are getting some relief today from Apple with a new set of extra-long bands that that can wrap around wrists up to 245mm.

The Apple Store is now stocking a new Link Bracelet Kit that can an add up to six additional stainless steel links to the 42mm Link bracelet. Apple is also introducing some new XL Sport bands for those using the cheaper model.

I wanted to find photos from my vacation a couple of weeks ago, so I figured I’d try out Siri’s new iOS 9 functionality.

“Siri,” I said, “show me photos from Hawaii.”

Dutifully, Apple’s updated digital assistant pulled up photos from my trip to Oahu a couple of years ago. They’re lovely, but I wanted more recent pictures.

“Siri, show me photos from Hawaii last week,” I said, reasonably.

As soon as I finished speaking, there they were. Siri had launched my Photos app on my iPhone and brought up the photos I’d taken while in Kona. Great stuff.

Here are some other ways you can get Siri to find the photos you want in the huge pile you have sitting on your iPhone.

Like every other company, Apple and Google have had their share of highs and lows in the past — but one thing that’s for sure is that neither of them can keep going from strength-to-strength indefinitely; they’ll both stumble at some point in the future.

But which will be the first to take a tumble?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over that very question!

“Welcome to Spotify, Mr. President,” tweeted the streaming music giant Friday morning. That’s right: The president of the United States just shared two vacation playlists — and he didn’t use Apple Music.

The two music lists, titled “The President’s Summer Playlist: Day” and “The President’s Summer Playlist: Night,” contain 20 songs each, showing an eclectic taste with a diverse artist representation, including the Isley Brothers, Bob Dylan, Otis Redding and (ugh) Coldplay.

Apple is expected to unveil its new lineup of iPads at a keynote event in early September, but according to a recent rumor mill, the iPad Air 3 might not make an appearance on stage.

Chinese-based tablet supply chain makers have supposedly received decreasing orders because Apple plans to be more conservative with its tablet product line, claims DigiTimes sources who say a replacement for the iPad Air 2 isn’t in the works yet.

In his quest to get hold of a brand new iPhone, a teenager from the Netherlands has been arrested for attempting to steal a priceless artefact from the ancient city of Pompeii.