Jony Ive memorably (allegedly) described Swiss watchmakers as “f**ked” due to the then-impending launch of the launch of the Apple Watch, and one year later — like some kind of creepy, well-dressed soothsayer in an Apple-centric episode of The Twilight Zone — it seems he may have been correct.

Swiss watch exports suffered their biggest decline in six years in October, with sales dropping 12 percent to $2 billion. Jon Cox, an analyst at Kepler Cheuvreux in Zurich, describes 2015 as a year “to forget” for watchmakers.

Unless their name is Apple, of course.

Black Friday is inching closer and we’ve got plenty of ads to whet our appetite for savings. We’ve done our initial inspection, and we’re ready to present our first look at the best Black Friday ads. Here you’ll find all our favorite ads in one convenient place, from crazy-cheap TVs to Apple items galore.

Got an opinion on which ads are the best? After reviewing the list below, click here to vote in our poll about which doorbuster is top dog for 2015!

Popular U.K. talk show host Jonathan Ross (possibly best known to U.S. readers as the husband of Kick-Ass screenwriter Jane Goldman) recently gave an interview about technology as part of the IAB Digital Upfronts 2015 conference.

In addition to touching on Apple Watch and a variety of other tech topics, the most interesting anecdote came when “Wossy” talked about getting on the Apple free products guest list — including receiving an iPod shuffle months before it was publicly available.

How? Apparently it pays to be nice to students. Particularly if one of them turns out to be the future Sir Jony Ive.

Apple’s always on the lookout for ways to improve the resiliency of its devices. For this reason, the U.S. Patent and Trademarks Office today published a new patent application from the company — calling for retractable drop-proof bumpers to be built into future iPhone housing, capable of doubling as a flotation device in case your handset accidentally lands in water.

Apple is seeking out another manufacturer to help build its upcoming Apple Watch 2, according to a newly published report, citing supply chain insiders.

While Apple currently relies on Quanta Computer to build its first-gen wearable device, the company is said to also be speaking with Inventec, Wistron and Foxconn Electronics — all companies Cupertino has previously worked with — to help build its follow-up smartwatch, which is expected to arrive in the second quarter of 2016.

Apple has crossed the $1 billion sales mark for its Indian operations for the first time, according to a filing with India’s Registrar of Companies (RoC) this week.

Apple saw 44 percent increase in sales for its most recent financial year, marking an overall doubling of Indian sales in the past two years — largely due to increased demand for the iPhone.

Apple TV owners can watch ABC on their streaming boxes (with a subscription), and the company isn’t afraid to exploit the undying, platonic love between a bear and a frog to make that fact known.

The latest Apple TV ad showcases the Watch ABC app, which lets existing cable subscribers watch full episodes and live broadcasts of the network’s programming, including The Muppets. The puppet-driven show features prominently in the new, 15-second spot which went live today.

Check it out below:

Light-field photography has been around for a number of years now, but it’s still mind-blowing. By measuring the direction of all the light rays in an image space, it produces pictures that can be refocused and explored like a living moment, a paradigm shift that was marked by the introduction of the first Lytro camera. Now this game-changing tech can be yours for a mere $69.99 at Cult of Mac Deals. Take an additional 10% off with coupon code EARLY10.

If you’ve watched any YouTube videos lately, you might have learned that IBM’s Watson supercomputer is a big fan of Bob Dylan, even though the deep-learning machine can’t carry a tune. But we can also add the Apple Watch to Watson’s list of likes, as the wearable has topped the think-bot’s list of items trending this holiday.

These results come from a brand-new, free app that collects and analyzes customer sentiment from across the Internet.

If you’re an Apple ID owner, you know that two-step verification is the best way to make sure that only you have access to your personal credit card details along with your app, music, and video purchases.

Until a couple of weeks ago, Amazon–another company that probably has private financial information from you–didn’t have a way to do the same thing. That way, even if someone figures out your password, they’ll only have half the info needed to make changes to or access your account.

Now that the Seattle-based books-and-everything-else company allows for it, it’s time to zip up your personal details. Here’s how.

There are people who walk this earth with a recorder and mic much the way a photographer does with a camera. Like the eye, the ear picks up rich and textured details, from the husky-voiced uncle spinning a yarn at Thanksgiving to swirly gusts of wind rousting the last leaves of fall clinging to their branches.

Whatever peeks your audio curiosity, Kapture is a discreet recorder ready at the wrist to save the ambient sound that orbits your ears.

A new report from analytics firm Argus Insights puts the Apple Watch well ahead of its competitors heading into the all-important holiday season.

Four of the 10 most favorably reviewed smartwatches on the market are Apples. More surprisingly, however, is that price doesn’t seem to be a factor.

Apple Pay has finally made its way to iPhone and Apple Watch users in the Land Down Under, but only if they’re using American Express.

One day after the mobile payments service launched in Canada, Apple has flipped the switch for Apple Pay in Australia, allowing iOS device owners to make payments at any retailer that accepts Amex contactless payments.

Here are some of the stores participating in the launch:

The first major update for the new Apple TV just took one step closer to its public release with the third beta build of tvOS 9.1.

Apple has seed iOS 9.2 beta 4 to public testers and developers today, just over a week after dropping the last beta that contained a lot of bug fixes and minor updates.

The space black link bracelet for Apple Watch is one of the slickest looking bands for Apple Watch, and now if you’ve got XL thick wrists you can finally buy an extension kit to add extra room.

Microsoft released a completely revamped Bing app for iPhone today with a redesigned home page and a much larger emphasis on instant answers to search queries. Finding what you’re looking for now takes much less time.  It’s possible that this release is a stepping stone to the iOS debut of Cortana, Microsoft’s answer to Google Now.

If you think playing games is satisfying, try making them. Actually, try making 20. This bundle of four mobile game-making lessons from StackSkills usually goes for over $2,000. But right now the whole thing is just $20 at Cult of Mac Deals. Receive another 10% off with coupon code EARLY10.

Samsung is already fighting Apple Pay head on in the U.S., and now the South Korean company wants to beat it to new markets. A new report claims Samsung Pay will make its way to China, Spain, and the U.K. next year — only one of which is already supported by Apple Pay.

A blaring megaphone is an effective way to get people’s attention. But what if the people in the room speak a multitude of languages?

A Tokyo airport is trying to solve the language gap with international travelers with a megaphone that lets the user communicate in three different languages. A worker speaking one of three languages, Chinese, Korean or English, can have their message broadcast in the other two.

I’ll never cease to be amazed by how Apple can announce record-beating quarters and introduce hit product after hit product, only for Wall Street to turn around and channel the old disapproving parental message of, “We’re not angry, just disappointed.”

Fortunately, Goldman Sachs has broken with tradition by issuing a note to clients with its strongest of recommendations that they buy AAPL stock — stamping it with a “conviction buy” rating, based on Apple’s potential for continued growth.

Apple today launched an official $79 charging dock for the Apple Watch, which functions both as a flat charging puck and in Nightstand mode — giving you the option of either charging your smartwatch in a flat position with the band open, or else on its side.

One of the neatest features of the new Apple Pencil is its ability to easily charge it by plugging it into the Lightning port of your iPad Pro — with 15 seconds of charge giving you an impressive 30 minutes of use.

But how easy is it to break Apple’s high-tech stylus while it’s in this vulnerable position? In the long tradition of people buying the latest Apple products solely to break them carrying out informative stress tests for would-be customers, YouTuber Zach Straley recently picked up an Apple Pencil for this exact reason.

Check out the video below.

What does my performance in the gym have in common with iOS 9 adoption? Apparently the fact that both start strong, get a bit overconfident, and then run out of steam far too quickly.

That’s according to Apple’s latest developer figures, at least, which show that roughly 67 percent of eligible iOS users are currently upgraded to the latest version of Apple’s mobile operating system.

Summary: Current-gen iPad mini with a $125 gift card, iPhone 6s and $250 gift card for $0, and more. Just avoid the Apple Store.

Despite Apple turning in bland Black Friday offerings year after year, the company’s products do see some crazy-good discounts this season. We’ve combed through all the available ads and hand-selected the very best of what you can expect to find this month.

If you are going to brave the store to try and get these deals, be warned: Apple deals disappear fast, so don’t get distracted. Once you’re inside or online, head straight to the Apple section.