Light-field photography has been around for a number of years now, but it’s still mind-blowing. By measuring the direction of all the light rays in an image space, it produces pictures that can be refocused and explored like a living moment, a paradigm shift that was marked by the introduction of the first Lytro camera. Now this game-changing tech can be yours for a mere $69.99 at Cult of Mac Deals. Take an additional 10% off with coupon code EARLY10.

If you’ve watched any YouTube videos lately, you might have learned that IBM’s Watson supercomputer is a big fan of Bob Dylan, even though the deep-learning machine can’t carry a tune. But we can also add the Apple Watch to Watson’s list of likes, as the wearable has topped the think-bot’s list of items trending this holiday.

These results come from a brand-new, free app that collects and analyzes customer sentiment from across the Internet.

If you’re an Apple ID owner, you know that two-step verification is the best way to make sure that only you have access to your personal credit card details along with your app, music, and video purchases.

Until a couple of weeks ago, Amazon–another company that probably has private financial information from you–didn’t have a way to do the same thing. That way, even if someone figures out your password, they’ll only have half the info needed to make changes to or access your account.

Now that the Seattle-based books-and-everything-else company allows for it, it’s time to zip up your personal details. Here’s how.

There are people who walk this earth with a recorder and mic much the way a photographer does with a camera. Like the eye, the ear picks up rich and textured details, from the husky-voiced uncle spinning a yarn at Thanksgiving to swirly gusts of wind rousting the last leaves of fall clinging to their branches.

Whatever peeks your audio curiosity, Kapture is a discreet recorder ready at the wrist to save the ambient sound that orbits your ears.

A new report from analytics firm Argus Insights puts the Apple Watch well ahead of its competitors heading into the all-important holiday season.

Four of the 10 most favorably reviewed smartwatches on the market are Apples. More surprisingly, however, is that price doesn’t seem to be a factor.

Apple Pay has finally made its way to iPhone and Apple Watch users in the Land Down Under, but only if they’re using American Express.

One day after the mobile payments service launched in Canada, Apple has flipped the switch for Apple Pay in Australia, allowing iOS device owners to make payments at any retailer that accepts Amex contactless payments.

Here are some of the stores participating in the launch:

The first major update for the new Apple TV just took one step closer to its public release with the third beta build of tvOS 9.1.

Apple has seed iOS 9.2 beta 4 to public testers and developers today, just over a week after dropping the last beta that contained a lot of bug fixes and minor updates.

The space black link bracelet for Apple Watch is one of the slickest looking bands for Apple Watch, and now if you’ve got XL thick wrists you can finally buy an extension kit to add extra room.

Microsoft released a completely revamped Bing app for iPhone today with a redesigned home page and a much larger emphasis on instant answers to search queries. Finding what you’re looking for now takes much less time.  It’s possible that this release is a stepping stone to the iOS debut of Cortana, Microsoft’s answer to Google Now.

If you think playing games is satisfying, try making them. Actually, try making 20. This bundle of four mobile game-making lessons from StackSkills usually goes for over $2,000. But right now the whole thing is just $20 at Cult of Mac Deals. Receive another 10% off with coupon code EARLY10.

Samsung is already fighting Apple Pay head on in the U.S., and now the South Korean company wants to beat it to new markets. A new report claims Samsung Pay will make its way to China, Spain, and the U.K. next year — only one of which is already supported by Apple Pay.

A blaring megaphone is an effective way to get people’s attention. But what if the people in the room speak a multitude of languages?

A Tokyo airport is trying to solve the language gap with international travelers with a megaphone that lets the user communicate in three different languages. A worker speaking one of three languages, Chinese, Korean or English, can have their message broadcast in the other two.

I’ll never cease to be amazed by how Apple can announce record-beating quarters and introduce hit product after hit product, only for Wall Street to turn around and channel the old disapproving parental message of, “We’re not angry, just disappointed.”

Fortunately, Goldman Sachs has broken with tradition by issuing a note to clients with its strongest of recommendations that they buy AAPL stock — stamping it with a “conviction buy” rating, based on Apple’s potential for continued growth.

Apple today launched an official $79 charging dock for the Apple Watch, which functions both as a flat charging puck and in Nightstand mode — giving you the option of either charging your smartwatch in a flat position with the band open, or else on its side.

One of the neatest features of the new Apple Pencil is its ability to easily charge it by plugging it into the Lightning port of your iPad Pro — with 15 seconds of charge giving you an impressive 30 minutes of use.

But how easy is it to break Apple’s high-tech stylus while it’s in this vulnerable position? In the long tradition of people buying the latest Apple products solely to break them carrying out informative stress tests for would-be customers, YouTuber Zach Straley recently picked up an Apple Pencil for this exact reason.

Check out the video below.

What does my performance in the gym have in common with iOS 9 adoption? Apparently the fact that both start strong, get a bit overconfident, and then run out of steam far too quickly.

That’s according to Apple’s latest developer figures, at least, which show that roughly 67 percent of eligible iOS users are currently upgraded to the latest version of Apple’s mobile operating system.

Summary: Current-gen iPad mini with a $125 gift card, iPhone 6s and $250 gift card for $0, and more. Just avoid the Apple Store.

Despite Apple turning in bland Black Friday offerings year after year, the company’s products do see some crazy-good discounts this season. We’ve combed through all the available ads and hand-selected the very best of what you can expect to find this month.

If you are going to brave the store to try and get these deals, be warned: Apple deals disappear fast, so don’t get distracted. Once you’re inside or online, head straight to the Apple section.

Stunning new renderings, depicting the rumored Chicago Apple Store at the gateway to the city’s North Michigan Avenue shopping district, have appeared online, obtained by the Chicago Tribune.

Check them out below.

Given that Apple Pencil critics love to whip out Steve Jobs’ quote about how, “If you see a stylus [on the iPad], they blew it,” it was always going to take a require a good reason for Apple to adopt the stylus, as it did for the iPad Pro.

In a new interview for design journal Wallpaper, Jony Ive lays out some of his thought process on the decision — which, from the sound of things, Apple didn’t exactly take lightly.

Google Maps offers a ton of local info when you use the navigation system on your Android or Apple smartphone, including local businesses, eateries, or interesting spots.

The company is expanding its Local Guides program in Google Maps, which will let you share your own discoveries directly to the map, making it more useful for others as well as competing with Yelp, which has a similar service.

But wait, there’s more. With every bit of local expertise you share with Google Maps through the Local Guides program, you’ll get points.

The newspaper that covers the wizarding world of Harry Potter publishes photos that move on the page. For us Muggles, there’s LifePrint, a pocket-sized printer that brings a similar magical to our still photos.

The LifePrint device lets you embed a video inside a printed photograph, using augmented reality and requiring the viewer to point their smartphone at the picture to bring it to life.

You’re just so excited for your new Apple TV that you can’t wait until tomorrow to get it, can you? That’s why Apple has teamed up with Postmates to bring same-day delivery of its wide range of products and accessories to a new market: New York City.

Readdle’s beloved Spark email app for iPhone and Apple Watch is also coming to the iPad and Mac. A spokesperson for the company confirmed that development is underway for the apps in an email to Cult of Mac. The iPad version will likely make its debut next month in December, while a Mac version is a little further down in the pipeline since it’s only currently in the planning stages.

TL:DR: Whatever you do, don’t shop the Apple Store sale.

While some Apple fans may think the only way to purchase iDevices is at full price, the truth is that the majority of Apple products will see various discounts, especially on Black Friday.

The trick is knowing where to look. In previous years, Apple authorized resellers have undercut Apple on Black Friday by as much as 13%, and this year will be no different. So before you spend a dime at the Apple Store, check out our Black Friday predictions to find out how you can get Cupertino’s tech at a fraction of the cost this year.