People may be split over whether or not Apple is doing the right thing by defying the FBI by refusing to create an iPhone backdoor, but according to a new report, Apple’s squabble over privacy isn’t likely to have much of an impact on its brand appeal — however much Donald Trump wants people to boycott the company’s products.
Piper Jaffray analyst Gene Munster this morning revealed the results of a survey of 1,0002 Americans — suggesting that an equal number of people are more or less enamored of the brand as a result of the recent news, while the majority of respondees claim not to know anything about the story.
