Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing.
Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas.
With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.
The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.
Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.
Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.
Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?
Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.
Get in on the action below:
Apple’s phenomenal run of growing profits has come to an end. For the first time in 13 years, Apple announced that its profits declined year-over-year during the last fiscal quarter.
The company just posted its earnings report for Q2 2016 and, as predicted, iPhone sales took a serious hit. Apple only shipped 51.6 million devices last quarter, resulting in $50.6 billion in total revenue and a quarterly net income of $10.5 billion.
Apple CEO Tim Cook admitted the company had a challenging quarter but is still incredibly optimistic, despite what many analysts are calling “peak iPhone.”
When you’re running a video game on your Retina Mac, the highest resolution can bog things down onscreen, making it tough to play smoothly.
Typically, we suggest trying to use your game’s options panel to reduce the fancy graphics to get smoother performance, like increased frame rate and better draw rates.
If that doesn’t appeal, or your game doesn’t include the option, there’s another way to constrain the resolution and make games run more smoothly on a Retina Mac.
When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you watch, but Google is planning to change that.
The company today announced that is introducing 6-second “bumper ads” that will play before all videos watched on mobile devices, and you have no choice but to sit through them.
Google finally added podcast support to Play Music last week, but it’s currently only available to users in the United States. However, there is a quick and easy way to active this feature on Android and iOS in other countries.
Simply follow the steps below!
Apple has dropped a new beta for iOS 9.3.2 on developers today, just one week after the company released another big batch of beta updates.
The new software for iPhone, iPad, and iPod Touch mostly focuses on under the hood improvements and bug fixes, however it also adds the ability to use Night Shift and Low Power mode at the same time.
Long before Jony Ive was making ridiculously thin aluminum MacBooks, the Apple IIc reigned supreme as Apple’s first portable computer.
Finding a working model of the 7.5-pound notebook is a tough task, considering it was introduced more than 30 years ago, but restoration expert The 8-Bit Guy came across one and put together a video on how to make the 1984 machine look brand new.
The lines outside Apple Stores across the globe will be long later this year when the much-anticipated iPhone 7 goes on sale, a guaranteed media spectacle ripe with companies seeking inexpensive advertising of their products.
No guerrilla marketing stunt set the bar higher than one in Sydney last fall, when a telepresence robot with the cheerful face of a woman named Lucy framed in an iPad took her place in line to buy an iPhone 6s.
Seize the productive spring energy with this bundle of 13 super-productive Mac apps. From photo editing to 3-D modeling, website building and beyond, there’s something in here for anybody looking to make the most out of the fairer months.
The best part, though, is that you can pay what you want for the whole thing, with a portion of each dollar going to support the important work of Save the Children.
Take a look at what’s included:
Going back at least as far the iPhone 5c, some Apple products pick up unfair reputations as “flops” — despite the fact that they are selling in quantities that would make other companies (and my Samsung-loving Cult of Android colleague Killian Bell) turn green with envy.
The Apple Watch, which celebrated its first birthday this week, is just such a product. How much of an impact did the Apple Watch make in its debut year? Enough to bring in $1.5 billion more than Rolex did in 2015.
And more than one-quarter of all Swiss watch exports combined for the past year, just to hammer the point home!
All iPhones sold in India must feature a “panic button” from 2017, according to a new order signed into law by the country’s Minister of Communications and Information Technology Ravi Shankar Prasad.
The law states that every phone must include a panic button and in-built global positioning system, designed to protect women.
I’ve decided to take a step back and take a good, hard look at what I’ve been wearing on my wrist for an entire year. It feels like it was just yesterday the Apple Watch was revealed to the public, and everyone wanted one.
Has it become an essential bit of kit on my wrist, or is it another gadget for the junk drawer, left to gather dust?
Here’s my take on the year I’ve spent with Apple’s magical wrist computer.
Apple is set to face a hearing over its proposed 850 million euro ($960 million) data centre in Athenry, Ireland — one of Apple’s biggest projects in Europe to date, which is scheduled to open in 2017.
The hearing over the proposed data center, which will help power Apple Music, the App Store, iMessages, Maps and Siri, will be with An Bord Pleanála, an independent, statutory body that decides on appeals from planning decisions made by local authorities in Ireland.
Apple’s 13 years of astonishing growth is likely to come to a close today, with the company predicted to report its first quarterly revenue decline since 2003 — well before the iPhone, iPad and Apple Watch were even faint glimmers in Apple execs’ eyes.
The company is expected to reveal that March quarter sales fell 10 percent year-over-year to around $52 billion. Apple first warned that sales would fall in its forecast back in January, although today we’ll find out the extent of that slide.
Apple is reportedly helping in the hunt for two 14-year-old boys who disappeared at sea last year, after one of their iPhones was discovered in non-working condition.
Both Austin Stephanos and Perry Cohen were last seen on July 24. After their disappearance, the Coast Guard carried out an extensive eight-day search in the Atlantic, spanning 50,000 nautical miles, but the boys were never found. However, last month their boat was discovered 100 miles off the coast of Bermuda — with Austin’s iPhone on board.
Apple may have recently hired former Box employee Karen Appleton to focus on the company’s enterprise business, and former Tesla VP Chris Porritt as a product design administrator for its Apple Car project, but it seems that it is slowing down on its wider recruitment drive.
According to a new report, Apple has cut all of its contract recruiters over the past several weeks, and is also starting to get rid of some of its full-time recruitment staff. In total, the move could affect upwards of 100 people.
You still have time to raise some scratch if you want to put in a bid on Charitybuzz’s annual auctioning-off of lunch with Tim Cook. The bidding is just barely into sextuple digits with a little under 10 days to go.
In addition to an epic meal time with the Apple CEO for a winner and their plus-one, the prize package also includes VIP passes to an Apple keynote. And of course, your donation will go to Cook’s favorite charity.
Revolv smart hubs will no longer be supported as of May 15. Even though subscribers have known this was coming since February, there wasn’t a lot of attention until an author’s highly critical piece was published on Medium.
That story has spurred conversations questioning investment in the Internet of Things, or IoT, and prompted Nest to consider compensating users who were early investors in the Revolv hub.
Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.
Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.
The closing of the iBook Store and iTunes movies in China might be the country’s first steps toward shutting Apple out, according to a leading expert on global political risks for corporations.
China has already become the second largest market for Apple in terms of sales, but the iPhone-maker could find itself banned from the country just like Facebook due to its privacy strategy that has already come under fire from government regulators.
Make the most of your Instagram feed with these eight killer Instagram tips and tricks that will make you an Insta-master.
Learn how to put together video in the Instagram app itself, keep stalkers off your Instagram feed, find amazing photos near your current location, and much more.
Two new iPhone 6s ads are zooming in on super high-def video and the power of your fingerprint.
While one is fairly straightforward and informative, the other is kind of … out there. We’re not entirely sure what to do with it, really. The entire Cult of Mac staff just watched it and had no words. But we really can’t stay mad at Neil Patrick Harris, who shows up at the end.
Check out the videos below.
Typing with one hand on the gigantic iPhone 6s Plus just got a whole lot easier thanks to one of Apple’s biggest rivals.
Microsoft revealed today that its new one-handed keyboard app “Word Flow” for iOS is finally ready for primetime after a week in public beta, and it does a lot more than just one-handed typing.