Apple adds Box veteran to boost enterprise efforts


Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

“Sources familiar with the move say Appleton will have a role in Apple’s evolving approach to the enterprise marketplace, though her precise title wasn’t clear,” reports Recode.

Apple has added a number of key enterprise hires over the last year, such as John Solomon from HP, to improve its efforts to sell MacBooks, iPads, iMacs, and iPhones to large corporations and government agencie. The company also forged an unlikely partnership with IBM to create better business apps for iOS users.

Appleton announced her move to Apple today on Facebook writing that she’s “officially an Apple employee. Excited for this adventure!”

During her tenure at Box, Appleton served as senior VP for industries. She was the first non-technical hire Box made, and helped the Dropbox-competitor grow to become a multi-billion dollar public company by leading Box’s plan to reach customers in vertical markets.