It didn’t take long before #jackoff was trending.

Soon after Apple announced the new iPhone 7 would come sans earphone jack, Twitter gave Tim Cook and company an earful. Despite months of speculation that Apple would move toward wireless audio, fans registered their anger on social media as if Apple had caught them by surprise.

The price of a brand-new iPad Pro just got a lot cheaper today after Apple slashed prices on both the 12.9-inch and 9.7-inch models by up to $100.

Apple’s price drop coincides with a storage upgrade for other iPad models, including the iPad Air 2 which is available in 32GB and 128GB configurations on the WiFi-only models.

Check out the new prices:

The headphone jack was killed at the hands of Apple today, but keeping your old 3.5mm earbuds alive won’t cost much.

Apple didn’t reveal any new MacBook Pros or iMacs at today’s iPhone-focused keynote, but the company’s next big software update for Macs finally got an official release date.

Ten minutes before Apple went live with its big fall product reveal Wednesday, fans on Twitter seemed listless. So much news had already been leaked, especially the specs on the iPhone 7, they were tepid like kids who already knew what was under the Christmas tree.

But when an old mustachioed friend named Mario ran on stage and then was followed by Pokémon, the kids nearly lost their minds.

The new Jet Black color for the iPhone 7 and iPhone 7 Plus is the most beautiful coat of paint we’ve ever seen on a smartphone, but according to Apple’s website, you shouldn’t get one if you hate scuff marks.

Now that the iPhone 7 and iPhone 7 Plus are official, you’re probably wondering whether you should make one of them your next smartphone.

Before making your decision, find out how they stack up against the hottest Androids — such as the Galaxy S7, and Galaxy Note 7, the new LG V20, and the affordable OnePlus 3 — right here.

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

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Ding-dong! The 3.5mm headphone jack is dead — but, boy, did we get some sweet new AirPods in return.

Unveiling new wireless AirPods at today’s Apple keynote, Phil Schiller described a “magical” new audio experience, and proclaimed that Apple is working toward a, “vision of how audio can be.”

And listening to him talk, it’s hard not to think he’s got a point!

The next generation of iPhones has finally arrived. And while they may look a bit boring on the outside, Apple has packed some game-changing features on the inside.

Apple is set to unveil the iPhone 7 and iPhone 7 Plus at an event today, but scooped itself by tweeting an image of the new devices before they even hit the stage. Yes, the headphone jack is finally dead. But Apple added some insane new features like a dual-lens camera, a sleek new Touch ID button, a water-resistant shell, and a couple new things no one expected.

Apple Watch Series 2 has finally landed, and while it may look almost identical to its predecessor, it comes with some significant improvements that make it worth the upgrade.

Fans can look forward to a faster processor, Apple’s brightest display yet, greater water-resistance, and a built-in GPS. There’s also a stunning new ceramic model.

Yes, you read that correctly. Nintendo is finally bringing a Super Mario game to iPhone, it confirmed during Apple’s iPhone 7 keynote this morning.

It’s called Super Mario Run, and it’s designed specifically for touchscreen devices. It’s the first Mario game you can play one-handed, Nintendo says, and it will hit the App Store in time for the holidays this year.

The iPhone 7 and iPhone 7 Plus are set to be unveiled in just a few minutes in San Francisco, but Amazon has already spoiled a lot of the details by posting its specialized page for iPhone 7 cases.

Check it out:

We all want to expand our language abilities, and we all know how difficult that can be to fit into our busy lives. Rosetta Stone’s software has earned its reputation as a highly effective language learning tool because it actually works, with a full-immersion, intuitive method that fosters a natural sense for reading, writing, and speaking. And right now, you can get access to a box set of levels 1 through 4 in French, Spanish, Italian, or English for a third of the usual price, just $149.99 at Cult of Mac Deals.

Based on Apple’s usual ways of doing things, the iPhone 7 won’t be in the hands of customers until Friday, September 16, but that doesn’t mean they’re not yet in transit.

In fact, a new report claims that as of Monday this week a total of 371,000 units of next generation iPhones have already been shipped by Foxconn through customs in Henan province, China. These handsets are reportedly on their way to the U.S., UK, Netherlands and Italy.

The Apple Online Store has temporarily gone down in advance of today’s Apple keynote.

When it returns, we’re expecting to see a new iPhone 7 and iPhone 7 Plus, Apple Watch 2, and potentially more — although you won’t be able to order them right away.

Tim Cook is going to disappoint a bunch of Apple fans.

The iPhone 7 and iPhone 7 Plus are set to take the stage at the Bill Graham Civic Auditorium tomorrow, but what Apple fanboys really want today is some new MacBooks.

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It’s almost time for the iPhone 7. And, as when any new iPhone model hits the scene, there are sure to be plenty of people staring at their newly booted devices, wondering where some of their favorite data went.

A recent batch of trademarks filed by alleged Apple shell companies may have just hinted at a bunch of new products and features to be revealed soon, including something called an “Iris Engine.”

It’s that time again! Apple has scheduled its iPhone 7 keynote event for Wednesday, September 7, at 10 a.m. Pacific. The call, which will be broadcast live from Bill Graham Civic Auditorium, will see Tim Cook and friends reveal the new iPhone 7 and iPhone 7 Plus, as well as possibly discuss several other products.

The wireless future won’t be cheap if you want to listen to music on Apple’s upcoming Bluetooth earbuds.

Apple’s long-rumored AirPods could be revealed at tomorrow’s keynote for the iPhone 7 and according to one of the best Apple analysts in the game, they’re going to cost more than a set of Beats headphones.

Apple is set to take the stage at the Bill Graham Civic Auditorium in less than a day, but some of the biggest surprises of the iPhone 7 keynote have already been revealed.

While Apple usually comes out with a generational leap for the iPhone every two years, this year’s update is expected to have some of the most boring and controversial changes ever made. Get ready to get your dongle on, because the iPhone 7 is ready to rock.

Here’s what Apple will reveal:

Photos are personal, and no one knows this better than Apple, the company behind the acclaimed “Shot on iPhone” ad campaign. With that in mind, macOS Sierra boasts a new “Memories” feature, letting you rediscover favorite and forgotten moments from your library by automatically creating gorgeous slideshows and curated photo collections.

Here’s how to take advantage of this feature when running the latest Mac operating system, which is currently in public beta and will be released this fall.

CNBC’s Jim Cramer has been very bullish about AAPL in the past, but he’s not sounding so sure about the iPhone 7. In fact, on CNBC’s Squawk on the Street show this morning, Cramer said that there was the “least amount of hype” ahead of tomorrow’s Apple event for any iPhone debut he could remember.

“The press ahead of this is like unless you’ve cracked your screen, you’re not going to buy it,” Cramer said, referring to the iPhone 7.