In the early ’90s, Pixar was in the middle of creating its first movie, Toy Story, but the company was in disarray. It was bleeding cash and floundering around looking for a business model.
To help turn it around, Steve Jobs hired Lawrence Levy, a former corporate lawyer, to help figure out how to make Pixar a real business.
In this week’s episode of Kahney’s Korner, I talk to Levy about how exactly he and Jobs made Pixar into one of the most successful movie studios in history.