Apple Mail houses all of your contacts, correspondence, and other critical details of your day to day life. That makes it a great platform for a productivity manager, and MailButler turns it into one. Packed with a variety of email-organizing functions, this handy plug-in streamlines and optimizes your correspondence to help you prioritize and get organized. Right now you can get MailButler for just $34.99 at Cult of Mac Deals.

It was a pretty bold move for the pioneering but fading photography icon Kodak to launch a smartphone dedicated to serious photographers one month after Apple’s release of the highly anticipated iPhone 7 Plus.

The Android handset was released in Europe and Australia and some lackluster reviews soon followed. But Kodak and its partner in smartphones, Bullitt, still have high hopes in putting the Kodak Ektra in the hands of more photographers.

Indian officials are reportedly keeping an “open mind” with regards to Apple’s demands in return for considering producing iPhones in the country.

“We will very much like Apple to come and have a base in India,” Information Technology Minister Ravi Shankar Prasad told reporters earlier today.

By now you’ve probably already seen the new Super Mario Odyssey trailer for Nintendo Switch, in which everyone’s favorite plumber ventures into the real world for the first time. But what if that world wasn’t created by Nintendo?

The hilarious mod below puts Mario in Grand Theft Auto 4’s terrifying Liberty City, and he looks to be having a whale of a time.

There may be disagreement over whether Tim Cook’s Apple is a more predictable, less interesting one than Steve Jobs’ Apple, but one thing that’s for certain is that Cook has enjoyed a heckuva rise to power.

In a new video created by the U.K.’s Telegraph newspaper, a 90-second recap of Cook’s career so far shows how he went from a kid growing up in Alabama to the head of the world’s most valuable tech company, with a net worth of $785 million.

Check it out below.

Apple makes iOS more secure with almost every update it rolls out, but there’s always a glitch somewhere that slips through the net.

The latest is a bug in iMessage that allows any iPhone running iOS 10 to iOS 10.1.1 to be crashed with a simple text message.

Stanford University has launched a new program, offering faculty members and instructors up to 1,000 Apple Watches and $10,000 in funding to investigate how Apple’s wearable device can be used in healthcare.

“This seed grant program is designed to stimulate and support creative uses of the Apple Watch to address important issues in healthcare,” the Center for Digital Health’s website notes. “We are particularly interested in high impact projects that will positively influence the selected study population and/or clinical workflow.”

Tim Cook’s kinder, gentler management style is the biggest reason why 2016 was one of the most boring years for Apple in recent memory, according to a former employee of the company.

Steve Jobs was notorious for inciting conflict and competition between top employees, which him a controversial leader but also birthed some of the most iconic tech products ever (iMac, iPod and iPhone). After Cook took over, he worked to eliminate conflict within Cupertino’s walls and made employees less passionate, claims ex-Apple employee Bob Burrough.

Our App Business section is brought to you by MacPaw, maker of proven Mac apps.

Getting a bad app review is a definite bummer. When some faceless user trashes your labor of love in the App Store or some other public venue, it can really sting. But if you’re smart about it, you can turn negative reviews into positive opportunities for improving your app and winning committed customers.

Here’s how to spin bad app reviews into developer gold.

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

Adam Rosen’s collection of vintage Macs doesn’t make him a hoarder, but he acknowledges it doesn’t make him an obvious choice for a husband, either.

In several rooms of Rosen’s Boston home you’ll find a love story nonetheless. The rooms are shrines to a high school sweetheart that matured and grew more sophisticated with time, a friendly face still aglow with “hello.”

iOS 10.2 is preventing users from playing videos that they have ripped from DVDs and other sources and loaded into iTunes.

It’s unclear whether this is just a bug or a conscious move by Apple, but there is a trick that has allowed some users to get around the problem.

Maybe you begin to bristle when the price of a quality iPhone case goes above $40. If so, your eyebrows could reach new heights when you notice the price on the newest luxury covers for the iPhone 7 and 7 Plus from Element Case.

Starting at $349, the Katana is not the most expensive luxury case on the market, but it is sure to elicit a gasp from budget-minded consumers.

Apple’s latest macOS Sierra beta now warns MacBook users when display brightness is draining battery life.

The warning could help fans maximise usage in between charges by turning down brightness when it might not need to be so high.

The more we rely on our digital devices, the more chances there are to run out of juice at just the wrong moment. But the essential charging gadgets in this roundup can meet anyone’s thirst for power.

They include a portable, surge-protected strip with USB and standard outlets, a five-port dock that organizes your gizmos while they charge, a trio of extra-long, MFi-certified Lightning cables, and a wireless charging hub for Apple Watch and three other devices. Read on to learn more:

Tim Cook has called the AirPods a “runaway success,” but what this means in terms of wireless headphone market share remains to be seen.

A previous report from Slice Analytics claimed that Apple’s new headphones captured a whopping 26 percent for wireless headphone sales in December. However, analysts at NDP Group think the real number is significantly lower — like, in the 2 percent to 3 percent range.

Why the difference?

Pokémon GO raked in almost $1 billion in 2016, despite being available for only half of the year.

Niantic’s hit was downloaded over 500 million times in a few short months after making its debut last July, and it made $600 million faster than any other mobile game, according to the experts at App Annie.

Update: Apple has denied a report that it might launch a battery-replacement program to cover its iPhone 6 handsets.

The exact reason for the supposed battery-exchange initiative wasn’t revealed in Makotakara’s post, which was short on details. But the now-debunked rumor made it sound like Apple might expand the battery-replacement program in place for certain iPhone 6s handsets due to a fault that causes the units to randomly shut down.

Before Bill Gates was, well, Bill Gates, he was the 20-something software developer behind DONKEY.BAS, a simple yet frustratingly difficult PC game in which players drive a car along a stretch of road while avoiding donkeys.

Created in 1981 to show off the BASIC programming language on the then-new IBM PC, an updated version of the game has now been ported to Apple Watch.

Apple is expected to ship around 15 million MacBook and MacBook Pro units in 2017, a 10 percent increase over last year.

Sales will be boosted by new models that could feature Intel’s next-generation Kaby Lake processors and significant RAM increases.

Apple will hike App Store prices for users in the U.K. due to fluctuating exchange rates and taxation changes.

U.K. prices will go up by at least 25 percent within the next seven days, and Turkey, India and other countries can also expect to see increases, Apple said.

Apple will launch a new 15-inch MacBook Pro later this year powered by Intel’s next-generation Kaby Lake processors and 32GB of desktop-class RAM, according to a reliable analyst.

The latest models feature Skylake chips and up to 16GB of RAM, but many professionals have complained this just isn’t enough for a high-end notebook.

The iPhone celebrated its tenth anniversary this week, and it’s hard to imagine where Apple would be today without it. It is by far the company’s most successful product, but is it also its most significant to date?

Apple revolutionized a number of product industries with the Mac, iPod, iTunes, and iPad — all of which have been incredibly successful at some point. It also pioneered new concepts with products like the Newton. Were any of these things more important to Apple than iPhone?

Join us in this week’s Friday Night Fight as we relive our first experiences with iPhone and discuss Apple’s most significant product releases.

Those looking for the lowest prices available on Apple’s latest 15-inch MacBook Pros with Touch Bar can save up to $415 on laptops bundled with AppleCare or up to $250 on the systems alone using the coupon code below.

It’s one of the more ridiculous rumors we’ve heard in a while: Apple is teaming up with Zeiss to create augmented-reality glasses that will be unveiled later this year, according to long-time tech blogger Robert Scoble.

Don’t believe him.