Tim Cook calls AirPods a 'runaway success' | Cult of Mac

Tim Cook calls AirPods a ‘runaway success’


Getting your hands on AirPods is almost impossible.
Photo: Ste Smith/Cult of Mac

Apple CEO Tim Cook was all smiles during a brief appearance at the New York Stock Exchange this morning. While taking a quick tour of the floor with his nephew, Cook revealed that AirPods are so popular Apple can’t make them fast enough.

During a short interview, Cook told CNBC the new AirPods are a “runaway success” and that the company is making them as fast as it can. Cook didn’t divulge details on how well the company is doing, but he did hint that the holiday was really good to Apple.

Here’s what Tim had to say:

AirPods remain in high demand

Apple’s new wireless AirPods are currently sold out worldwide. New stock arrives at stores daily, but demand is so high units only stay on shelves for a short period.

The AirPods were announced at a keynote alongside the iPhone 7 and iPhone 7 Plus in September. Production issues caused the AirPods to be delayed until just a few weeks before Christmas.

We’ll likely need to wait until Apple’s next earnings call to find out how many AirPods units got sold, but even then the company probably won’t release specific numbers.

A recent report from analytics firm Flurry shows Apple dominated all other smartphone and tablet makers during the critical Christmas shopping season. iOS devices accounted for 44 percent of all new device activations the week leading up to Christmas.


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