Amazon’s Alexa devices were some of the most exciting tech products of 2016, and immediately there were rumors that Apple was planning to follow suit with a standalone Siri — possibly even with the addition of facial recognition tech.
A new report, however, claims that despite its popularity, Alexa has been a massive money drain on Amazon so far. In 2016 alone, it lost Amazon $330 million, and this figure is set to rise to $600 million-plus this year.