Apple’s new iPhone 7 Plus ad will make you fall in love with falling in love.
The new minute-long ad showcases Portrait mode on the iPhone 7 Plus but it’s really about a couple’s romantic stroll through the city while “Sing to Me” by Walter Martin and Karen O plays through the background.
Apple raked in the cash last quarter. Photo: Jim Merithew/Cult of Mac
Apple’s second quarterly earnings report of 2017 will likely reveal the company now has over a quarter of a trillion dollars of cash stashed in the bank.
The iPhone-maker has so much cash its reserves exceed the foreign-currency reserves of the U.K. and Canada combined. During the last quarter of 2017, Apple’s money-making machine was earning $3.6 million per hour.
Starting today, we are offering high-quality repair services for Apple products to all our U.S. readers. Following the great feedback we’ve received on our trade-in program — to date we’ve paid our readers almost $200,000 for their old devices — we are extending our partnership with MyPhones Unlimited to include repair services with unbeatable prices.
Shipping is always free, and there’s no need to worry about hidden fees. Plus, every repair comes with a 180-day warranty. Find out just how cheap iPhone, iPad and MacBook repairs can be!
The Amazon Echo may finally have competition from Apple. Photo: Jim Merithew/Cult of Mac
A Siri smart speaker will bring better audio (and a higher price tag) than the Amazon Echo, and we might get our first look next month, according to a prominent analyst.
KGI Securities’ Ming-Chi Kuo says it’s increasingly likely Apple will debut its high-end audio device at the Worldwide Developers Conference in June, paving the way for Siri to move into a prominent place in your home.
No matter where you go, this Bluetooth speaker can come along for the ride. Photo: Cult of Mac Deals
When your music can go anywhere, whatever you use to play it on can get worn out. Not so with this rough-and-tumble Submersible Bluetooth Speaker from G-DROP. It’s a weather-proof, water-ready, shock-resistant portable speaker that’s fit for any environment.
Stuff your Mac with top shelf apps, keep your devices charged anywhere in the world, and more in the week's best new deals. Photo: Cult of Mac Deals
Another week, another round of great new deals at the Cult of Mac Store. This go-round, we’ve got a voltage converter that’ll keep you charged all over the world, a powerful mind-mapping tool for more productive studying and reading, a bundle of a dozen top-shelf Mac apps, and an extra-long, extra-tough Lightning cable that’ll outlive us all.
And everything’s going for a fraction of the usual price!
The Kings laptop backpack by STM Goods will shoulder the burdens of the working class. Photo: David Pierini/Cult of Mac
The Kings laptop backpack by STM Goods is handsome enough, but one small detail on the inside got my attention.
Tethered inside one of the two compartments I found a zippered pouch that could be used to store pens or cords. I stow my various incidentals in similar pouches in my shoulder bag, so it seemed like this particular backpack was designed especially for me.
'Appy weekend everyone! Photo: Ste Smith/Cult of Mac
Looking to get up to speed on the week’s hottest apps? We’ve got your back!
This week’s “Awesome Apps” installment is a game-heavy edition, ranging from a great viking-themed adventure game to a beloved Mac classic going free. Check out our picks below. You won’t regret it.
The SNES is back, along with some boss Bluetooth headphones, a convenient mobile phone mount, and more in this week's newest deals. Photo: Cult of Mac Deals
With talk of Nintendo re-releasing the SNES, the classic console has been on a lot of minds lately. Not that it ever left — the Super Nintendo remains the epitome of gaming bliss for people of all ages.
With the SFC30 Bluetooth Controller, you can bring the familiar feel of the SNES controller to any game you run on a computer or tablet, even plug it straight into Nintendo’s NES Classic system. It’s just one of the best new deals at the Cult of Mac Store, which also include a premium set of Bluetooth headphones, a mobile mount that connects right to your car’s air vent, and a powerful platform for website building.
Each of this week's Mac setups will put your wire game to shame. Photo: Richard Lopez
Good cable management is harder than it looks. I should know: Both my home office and my work office are a mess of wires, despite trying to sort things out numerous times.
Unlike my failed attempts, this week’s three iSetups submissions get it down to a fine art. iSetups is our new show that highlights the best Apple-centric setups submitted by our viewers. (You’ll also get plenty of tips and tricks for how you can improve your own setup.)
The latest iPhone 8 leaks raise some serious questions. Cover: Stephen Smith/Cult of Mac
In this week’s Cult of Mac Magazine, we cover the latest iPhone 8 leaks and give a hands-on look at the most recent schematics and updates — this one includes detailed labeling of each part, revealing a dual-lens camera in the front and wireless charging in the back.
Learn about how a tiny replica Mac made for the American Girl doll captured the kid in one UX designer, who modified the toy to run Mac OS 7 and Photoshop.
Check out a designer’s crazy new concept that imagines what would happen if Apple replaced MacBook Pro keyboards with a giant touchpad. Plus, The CultCast, how-tos and lots more.
Apple's self-driving Lexus hits the streets of California. Photo: Bloomberg
Just weeks after getting its permit to drive self-driving cars on public roads, Apple is already asking the California DMV to change reporting protocol requirements.
Apple sent the DMV a letter today arguing for changes to the rules for “disengagement reporting,” which if successfully implemented, would give the public less information about Apple’s self-driving vehicles.
Do you find it difficult to choose Apple products? Photo: Ste Smith/Cult of Mac
Apple currently offers more products than ever before. Whether you’re buying an iPhone, an iPad, a Mac, or even an Apple Watch, there are a bunch of options to consider before you hand over your cash in an Apple store.
Having options is always a good thing, but has Apple’s product portfolio become too confusing for consumers? Does the company even have the resources to keep everything fresh and fully-supported, or is its larger lineup hurting its products?
Join us in this week’s Friday Night Fight as we battle it out over whether it’s time for Apple to streamline its product lineup.
Some Australian sheeple photographed in the wild. Photo: Apple
It is officially proper English to call compliant people — including Apple fans — “sheeple.”
The wordsmiths at Merriam-Webster revealed “sheeple” as the newest entry in the dictionary this morning. And according to the definition, Apple fans are a prime example of sheeple in the real world.
Apple's first self-driving Lexus. Photo: Bloomberg
Apple’s self-driving cars have been spotted in the wild for the first time, giving fans an early peek at the tech that could change roads forever.
The California DMV issued a permit to Apple earlier this month allowing it to test its self-driving cars on public roads. Apple is only registered to drive three Lexus cars around Silicon Valley, but the company is wasting no time in its efforts to catch up to the competition.
Dial in, follow and present your business plan with this efficiency-boosting tool. Photo: Cult of Mac Deals
Any business large or small will sink or swim based on its business plan, but creating and keeping up with one is a real challenge that carries real consequences. That makes a tool like Bizplan valuable in maintaining a clear vision and goals.
It offers a step-by-step platform that helps breaks down the process of building a business plan into manageable chunks, serving as a useful tool for communicating your business’ progress to others. And right now you can get a lifetime license to Bizplan for just $69 at Cult of Mac Deals.
The OSX/Dok malware forces you to install a bogus OS X update. Image: Check Point
OSX/Dok, a new strain of “major scale” malware targeting macOS users, can bypass the Gatekeeper feature that’s designed to block malicious software.
The newly identified trojan, which prevents you from doing anything on your Mac until you install a bogus software update, also goes undetected by many antivirus programs.
The battle between Apple and Qualcomm is intensifying, with Qualcomm claiming that Apple is set to stop making licensing payments related to the iPhone.
The result of this is that Qualcomm will have to revise its earnings forecasts to give a smaller number, due to Apple cutting off one of its major sources of revenue until the dispute is resolved.
No Touch ID cutout is visible. Photo: KK Sneak Leaks
A new alleged iPhone case leak appears to back up some previous reports about the forthcoming handset — including the fact that it won’t have a rear-mounted Touch ID sensor, as had been rumored.
This suggests that Apple has found a way of integrating a fingerprint sensor into the display of the new iPhone, rather than having to shift it to the back as devices such as the new Samsung Galaxy S8 have done. Apple was rumored to be having problems getting the embedded Touch ID tech to work.
Cupertino has a new vision for the Apple Store. Photo: CBS
This week on The CultCast: Apple stores are about to get a massive 2.0 overhaul, and we’ve got all the details. Plus: Why the iPhone 8 may launch super-late and with no OLED screen; Final Cut Pro X hits a massive milestone; Google co-founder makes a flying car, and you’re gonna want one; and we reveal our favorite new gadgets in an all-new Under Review!
Our thanks to Blue Apron for supporting this episode. Blue Apron makes it easy to cook delicious meals at home. See their upcoming menu and get your first three meals free at BlueApron.com/CultCast.
Apple wants to appeal to tween and teen users. Photo: Musical.ly
Update: Musical.ly’s partner 7digital denies that it is being replaced by Apple Music, with CEO Simon Cole saying it “just signed a renewal agreement with Musical.ly” and has “in no way ended our working relationship.”
Apple has reportedly teamed up with Musical.ly, a popular music-themed app for video creation, messaging and live broadcasting.
Starting today, Apple Music will be the service that supplies songs for the social network app, replacing joining existing provider 7digital.
We hope the next iPhone is this beautiful. Photo: AlHasan Husni
Another alleged iPhone 8 schematic has leaked out of China, providing new details about Apple’s upcoming handset — including the tech behind its wireless charging capability.
The supposed iPhone 8 drawing surfaced on Weibo today. Unlike the last two schematics that leaked, this one includes detailed labeling of each part, revealing a dual-lens camera in the front and wireless charging in the back.
Keyboards are so last year. Photo: Daniel Brunsteiner
Tim Cook has repeatedly said Apple has no plans to make a touchscreen MacBook, but a crazy new concept imagines what would happen if the company replaced keyboards with a giant touchpad.
Giving creatives a big touchscreen instead of a keyboard may sounds like a horrible idea at first. Typing would definitely take some getting used to. However, designer Daniel Brunsteiner’s concept shows how you could do some cool new stuff with the touchpad.