During Apple’s recent iPhone X keynote, CEO Tim Cook noted that Apple Watch has overtaken Rolex to become the biggest watchmaker in the world, although the company still refuses to reveal any actual sales numbers.

According to analysts at Asymco analyst Horace Dediu, Apple has likely sold around 15 million Watches in the past 12 months at an average price of around $330. Rolex, meanwhile, produces around 1 million watches a year, with average cost per watch being in the region of $4,700. Added up, that makes the Apple Watch revenue run rate $4.9 billion, compared to Rolex’s $4.7 billion.

Not bad for a device that’s been around only a couple of years, taking on a business that started in 1905!

iOS 11 is full of small tweaks that have a big impact. Today’s tip is one of those. In iOS 10, you can customize the double-tap shortcuts on your Apple AirPods to perform various actions — invoke Siri, or play/pause, for example. But the same shortcut would apply to both AirPods. In iOS 11, you can customize each AirPod independently. So, your left ear could be set to call Siri, and your right ear set to play and pause. That’s double the options, with just a software update!

Think the iPhone X screen is still too big? Well, this concept might be just what you need. By combining some of the design elements of the iPhone SE with the edge-to-edge display of the iPhone X, Curved’s latest concept is absolutely drool-worthy.

Take a closer look:

Apple’s latest update for the Mac finally arrived today in the form of macOS High Sierra, bringing a host of improvements to Mac users. While the update doesn’t contain a ton of outward-facing changes, it’s definitely worth taking the time to upgrade if you want your Mac to be faster and more secure than ever.

Here’s how to do it.

This post is presented by Enigma Digital.

Too often, the data you thought was on your phone … isn’t. When that happens, you might be able to resync your device to get it back. If not, you’ll want an app like Enigma Recovery.

Apple just gave Microsoft’s search engine Bing a huge blow today by replacing it with Google on iOS and macOS.

The company previously used Bing search results as the default when users made a search query via Siri on iPhones or from Spotlight on Macs. Bing will still be around in some capacity, but it appears that the company has given in and turned back to using Google.

Construction on Apple Park looks to be nearly complete just weeks after the company hosted its first major keynote at the Steve Jobs Theater.

In the latest drone video, crews can be seen putting the finishing touches on landscaping work all around the campus to make it perfect for the 12,000 employees that will move into the office complex by the end of 2017. Drone pilot Matthew Roberts even got some shots of the spaceship campus at sunset with the outer ring aglow.

Take a look:

The wait for macOS High Sierra is finally over.

Apple unleashed its huge update for the Mac this morning bringing a host of new features and UI changes to desktops after months of beta testing. Most of the update contains under-the-hood changes the makes machines faster and more stable, but there are plenty of new additions to love.

Dropbox now shows up as a regular old folder in the new iOS 11 Files app. The latest update to the Dropbox iOS aa brings full integration with Files, making it work much more like it does on the Mac and PC. For instance, now you can drag a file from a Dropbox folder into an iCloud Drive folder, and it just works.

Netflix has rolled out an update that makes its content look even greater on iPhone 8, iPhone X, and iPad Pro.

The app now serves up HDR (high dynamic range) video where available — but only if you have a premium subscription.

Early reviews of the Apple Watch Series 3 are now dropping ahead of its official debut on Friday, September 22. If you’re still in two minds about whether you should upgrade, they should help you make that all-important decision.

The general consensus is that LTE is a great addition to Apple’s wearable lineup. Just don’t expect a drastically different experience, and prepare yourself for some early teething troubles.

The iPhone X is Apple’s biggest handset refresh since 2014’s iPhone 6 and iPhone 6 Plus, and respected KGI Securities analyst Ming-Chi Kuo thinks that its highly anticipated status is set to make it a giant hit.

In a new note to investors, Kuo suggests that iPhone X preorders could exceed 40 million, and may even hit 50 million. If true, this would be a massive achievement for Apple, particularly given the high price of the handset, which some predicted would be a major strike against it.

Carrying around a bunch of mobile devices means a bunch of ways to run out of power. And in an already crowded bag, carrying enough chargers just adds to the bulkiness.

The iPhone 8 and iPhone 8 Plus have seen lower adoption rates than any September launch of an iPhone since at least 2013, a new report by “lifestyle engagement platform” Localytics claims.

During its first weekend on sale, the iPhone 8 reportedly seized 0.3 percent of the total iPhone device market share, while the iPhone 8 Plus managed 0.4 percent. By contrast, last year’s iPhone 7 generation of handsets racked up 1.2 percent of the market in its opening weekend.

iPhone 8 and iPhone 8 Plus support the next-generation of HD voice services for even clearer calls, according to a new report. The technology is called Enhanced Voice Services (EVS), but you’ll only be able to use it on certain carriers.

The new iPhone X isn’t even out yet, but already the rumor mill is starting to churn about what Apple plans to offer for next year’s 2018-era iPhone refresh.

The report suggests that Apple is ditching plans to produce an 5.28 inch OLED iPhone, and instead to have its handsets start at 5.85 inches. The three iPhones for next year will therefore reportedly come in screen sizes of 5.85 inches, 6.4 inches, and an unspecified model also in excess of 6 inches.

Apple Watch Series 3 may look identical to its predecessors on the outside, but it’s a different beast under the hood, with powerful new hardware, new chips, and LTE connectivity.

A customary teardown by iFixit has also revealed a bigger battery, and one very minor design alteration to make room for new components.

Good luck forcing your iPhone 8 to reboot.

If your device ever becomes unresponsive, you’ll have to remember Apple’s complicated new process to restart it. It’s no longer as simple as holding down two buttons.

You might think that Apple’s busy manufacturing every iPhone X handset it’s able to, but according to a new report, that’s not exactly the case.

In fact, Apple has supposedly told component makers for the iPhone X to withhold shipments until Apple has gauged the sales performance of the recently released iPhone 8 and iPhone 8 Plus.

If you just got a new Apple Watch Series 3 (or are about to), you should think about trading in your old watch.

Cult of Mac has a popular gadget buyback program that pays more for used Apple Watches than competing trade-in services, and it’s a lot easier and safer than Craigslist or eBay.

Apple’s latest mobile operating system brings tons of great new features. From multitasking to drag-and-drop functionality, iOS 11 will turbocharge your device. Find out how to make the most of your iPhone or iPad in this week’s Cult of Mac Magazine with our roundup of the best iOS 11 tips and how-tos.

In this week’s issue, you’ll find those stories and more. Get the latest on on how iOS 11 will change the way you use your iPad. Check out our roundups of the best new cases for your iPhone 8 and iPhone 8 Plus as well as the best straps to outfit your new Apple Watch Series 3. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple’s ARKit takes center stage in this week’s “Awesome Apps” roundup — with two impressive demos of iOS 11’s new augmented reality platform that, hopefully, will help convince you that AR is every bit as revolutionary as Tim Cook thinks it is.

In addition, we’ve picked a great open world universe game that’s sure to go down as one of the year’s best iOS titles, and a new entry in a beloved series of legal games (yes, really!). Check out our choices below.

There are lots of reasons you might want to have a secondary phone number. Maybe you’re dealing with a shady Craigslist seller. Or a clingy Tinder match, or just need to separate your personal and business contacts. Thankfully, it doesn’t take opening up a whole new phone contract.

The iPhone 8 was always going to be stuck in a tough spot: It’s a marginal upgrade that lands the same year that Apple introduced the iPhone X, the biggest refresh since 2014’s iPhone 6.

Now that review embargoes have lifted, Apple’s favorite tech journalists are busting out their iPhone 8 reviews. Are the iPhone 8 or 8 Plus worth shelling out for? Check out our iPhone 8 review roundup below.

Embargoed reviews of the new Apple TV 4K have lifted, and the feedback is… pretty good. With an emphasis on the “pretty,” thanks to the Apple TV’s newfound 4K viewing capabilities.

That’s not to say things are perfect, though.