With around 5.18 million paying subscribers, Pandora is around one-tenth the size of Apple Music, which recently announced 50 million active users. But that’s not stopping it from doing its best to compete.
In order to compete with giants like Apple Music and Spotify, Pandora is matching their pricing with a $15-per-month Premium Family plan. The monthly subscription grants up to six family members access to the service with no ads, plus superior audio quality compared to Pandora’s free tier.
