Apple’s recent decision to replace the iPhone SE with the more premium iPhone 16e marks a shift in the company’s approach to the budget smartphone market — and it might be a big risk, according to new research. The new iPhone 16e, priced at $599, represents a pretty big jump from the iPhone SE’s $429 price point. And that raises questions about whether Apple’s strategy will pay off. Will iPhone SE owners buy iPhone 16e?
Will Apple’s iPhone 16e strategy scare away SE buyers?
Photo: D. Griffin Jones/Cult of Mac
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