Fashion influencer Pia Muehlenbeck wore a red dress chosen by her social media fans for a sunny day in Santa Monica to make her first video for the new IGTV.
Once shooting finished, she posted it on YouTube.
YouTube has seen competitors come and go and none have been able to threaten its standing as the dominant video platform. But it has not faced a media company with the might to seriously cut into its ad revenues or lure away some of its most prominent talent like Instagram.
