Apple challenges Apple Watch users of any age to “close your rings” in a new series of high-energy ads for its smartwatch.
The short, 15-second spots debuted on Apple’s Australian YouTube channel. It’s likely they will roll out internationally before long. Check them out below.
Apple refreshed its MacBook Pro lineup last week, and faster Intel processors weren’t the only thing to be excited about. The update also brought a quieter keyboard that’s less prone to being ruined by dust.
Unfortunately for existing MacBook and MacBook Pro owners, Apple won’t fit its newer keyboard into older machines — not even if yours is in need of repair.
If you’ve ever wanted to listen to an opera based on the life of Steve Jobs, now’s your chance!
Called The (R)evolution of Steve Jobs, the 95-minute production comprises 19 different scenes from Jobs’ life, taking him from childhood through the founding of Apple with Steve Wozniak to his departure and eventual return to the company he helped create. Here’s how you can listen.
Microsoft has some big improvements planned for its mobile Office apps that will roll out to everyone this month.
Word, Outlook, and PowerPoint will all see changes on Android and iOS. Here’s what you have to look forward to.
Apple is sitting on a massive stockpile of unsold iPhone X devices, a new report claims. The backlog reportedly equals almost three times the number of the high-end handsets already shipped.
If correct, this would be unusual for Apple. The company normally proves very good at forecasting the number of units it should manufacture. The rumor suggests that, even nine months after the iPhone X went on sale, Apple is still trying to get to grips with the exact demand for the device.
Three members of Apple’s executive team in India have departed, due to the company’s ongoing struggle to boost iPhones sales in the world’s fastest-growing major smartphone market.
The execs include Apple’s national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales. Apple’s Indian sales team is now restructuring as a result.
The 15- and 13-inch MacBook Pro models launching this week boast significantly faster processors. Tests with the Geekbench benchmarking tool show speed increases as high as 86 percent.
The improvements come from faster Turbo Burst frequencies and more processor cores.
Apple made potential buyers of the new MacBook Pro models very nervous when it said no effort had been made to fix the problems plaguing the keyboards in earlier versions. Happily, it turns out the company was fibbing.
Taking apart this just-released Mac laptop shows that Apple definitely modified its butterfly keyboard mechanism to make it less likely to jam.
Apple stays quiet about it, but the company is clearly developing a self-driving car. And this week the world was given a glimpse inside this project, showing that it’s much larger than many had previously thought.
The FBI arrested a former employee on Apple’s autonomous car design team for allegedly downloading proprietary information and attempting take it to a rival car company in China. The resulting documentation reveals the number of employees on the project.
Oh man, what a week! Today we check out the creative powerhouse that is Affinity Designer, and make some simple case changes with Text Case. How about a brand-new update to the Moment photo app? Not enough? Then perhaps you’ll be satisfied with… Parametric Equalizer!
Thanks to smartphones, we’re all photographers now. Not necessarily good photographers, but still, technology has made it so that taking pretty pictures is just a matter of ‘point and shoot’. Of course, if you want to make some money with your camera, you’ll need to upgrade your knowledge along with your gear.
Who will it be? Croatia or France? Wear the World Cup on your wrist with Casetify’s colorful, tournament-inspired Apple Watch bands.
This international collection of bands represents 18 countries, the teams of which are currently battling it out at the 21st FIFA World Cup, held every four years.
Up your Apple Watch style game, and support your World Cup favorite year-round!
In this week’s Cult of Mac Magazine: Apple just updated its MacBook Pro line, ramping up performance and adding various advanced features. Phil Schiller, Apple’s marketing VP, calls the new Apple laptops “the fastest and most powerful notebook we’ve ever made.”
You’ll find that story and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.
The more you see something like a Tesla driving by, the easier it is to feel some auto envy. So we’ve rounded up some gear and gadgets that’ll help make your car a little more future ready. There’s a heads up display, super tough cables, an emergency multi-tool and more. Read on for more details:
Nyloon is constantly upping its game. Responding to customer feedback, the company regularly adds new styles and patterns to its lineup of extreme-quality nylon Apple Watch bands. And, now they’ve gone a step further to include a lineup of extra-large straps to fit even the biggest wrists.
For those with larger wrists, finding a comfortably fitting band for one’s Apple Watch is a challenge. The majority of brands out there simply don’t offer extra-large sizing. If this is the case for you, check out Nyloon’s five new bands in extra large, fitting up to 10.75-inch wrists!
Apple spent a whopping $12.7 billion on research and development last year. And $51 billion since Tim Cook became CEO. But one analyst says that might not be enough.
The company actually spends less on R&D as a percentage of the money it takes in than many of its competitors. About half as much.
A Silicon Valley is offering wannabe coders the opportunity to get a free MacBook and free housing while taking their 30-week iOS coding course.
Of course, there’s a bit of a catch with the offer. Lambda School CEO Austen Allred revealed his school’s amazing offer along with the stipulation that if you do find a job and start earning over $50k a year, you have to pay the school back.
The 2018 MacBook Pro models just released are the first with True Tone, adjusting the display to match ambient lighting. Even better, these new laptops can do the same trick on some external screens.
True Tone can “automatically adapt [the] display to make colors appear consistent in different ambient lighting conditions,” according to Apple.
In the ’90s and early 2000, animated GIFs were a staple of web design. Today, they’re still imperative to the web, but for entirely different reasons. With GIFwrapped, you can search a massive database of GIFs, create a personal library of your favorites, and save the ones you find on social media for later.
The iPhone 6’s controversial reliability ratings of the past are still coming back to haunt it.
A recent study on the repairability and security of smartphones found that the iPhone 6 has been the worst iPhone of the last five years when it comes to failure rates.
Two new iPad model numbers filed by Apple in Eurasia, along with a bunch of potential new iPhone models, may hint that Apple’s big 2018 launch is nearly here.
Apple Pay isn’t just for trips to Starbucks. It can also be used to send or receive money from friends. Or your landlord, as shown in a humerous new ad.
Money can be transferred in a simple text using the Messages app. This works for sending and receiving the cash, after Apple Wallet has been properly set up.
Watch the new advertisement for Apple Pay in Messages now:
Apple and photographer Chase Jarvis, who built CreativeLive into one of the world’s top online education platforms, have teamed up to teach pro tips to iPhone photographers who visit their local Apple Store.
Apple Photo Lab, announced by Jarvis in San Francisco Thursday, will roll out in more than 500 Apple Stores across the world.
Apple Music’s Carpool Karaoke spinoff has been nominated for an Emmy in the “Shortform Variety” category.
It will compete with digital shorts made by the likes of The Daily Show and The Tonight Show Starring Jimmy Fallon. The awards will be part of the Creative Arts Emmys handed out on September 8 and 9. It looks like Apple’s original content efforts are headed in the right direction!
There are basically three ways to upgrade your Mac. You can replace some of the hardware, like the RAM or hard drive; you can replace the whole computer; or you can get new software.