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Opinions - page 16

How the Mac Got Started, in its Birth-Father’s Words

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Image via Wikipedia

Fast Co.Design has a very interesting Apple history artifact posted up today: the birth of the Mac, as told by Jef Raskin, the late founder of the Mac project. Jef’s son Aza wrote the piece and provides scans of the original document if you’re into authenticity instead of legibility.

It’s worth noting before you dive in, which I highly recommend, that Raskin’s vision for the Mac was very different from what Apple actually produced once Steve Jobs took over the development team. Raskin wanted the most unified hardware and software imaginable. One screen, one keyboard, one processor, one memory configuration, no expansion slots, one box. Oh, and he wanted a printer built into the box.

He also wanted to get rid of all modality in a computer. So, for example, if you started typing, the word processor would open and capture what you were typing (rather than having Clippy note that you’re writing a letter). A lot of that stayed in, but Jobs made it much more powerful and, ultimately, diverse and fragmented a platform than Raskin ever envisioned (see the Canon Cat for that).

As Aza Raskin notes, his father’s philosophy is much closer to what’s going one with the iPhone and the iPad. After all, you can have any iPad you want, so long as it comes in brushed aluminum.

This item of controlling appearance is quite significant: for example it is impossible to write a program on the Apple II or III that will draw a high-resolution circle since the aspect ratio and linearity of the customer’s TV or monitor is unknown. You can probably promise a closed curve, but not much more. You cannot promise readable characters, either. Therefore, a predictable, documentable system must be entirely under Apple’s control. LISA is Apple’s first system to allow us to design in context, without depending on chance for the all-important visual aspects of the computer’s output.

Well said. And one of the few places Jef and Steve really saw eye-to-eye, in the long run.

Here’s How Apple’s New Notification System Might Work [Mockup]

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Ben David Walker, a student from the U.K., has designed a new banner notification system for the iPhone that cleverly uses some empty space in the current iOS.

As we reported yesterday, Apple is revamping the much-criticized pop-up notification system in iOS and is buying a third-party app developer for its technology.

The current notification system is a mess. It was designed in 2007 when users had the odd SMS message or alarm, but is useless for 2011 when users have multiple messages coming in from Twitter, Facebook, SMS, as well as alarms, reminders, voicemails and missed calls. There is nowhere in iOS to see them all in one location.

But there would be using Walker’s new system. Here’s how it would work.

Why The Nokia/Microsoft Match-up Is Actually A Pretty Good Idea

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I’m with Scoble on this one: the Nokia/Microsoft partnership is a pretty good idea. Here’s why:

1. Microsoft’s Windows Phone 7 is actually pretty good. It’s certainly better than Nokia’s Symbian and arguably better than Android.
2. Microsoft gets massive hardware distribution, which will attract developers.
3. Apps: The platform will be too big to ignore. And apps are what count. You can’t just have cool devices or cool software, you’ve got to have a platform. This is why HP should also go with Windows Phone 7, instead of trying to get webOS off the ground (it’s great, but it’s doomed).

As Scoble says:

Nokia has great hardware design and supply chains. They always have great cameras, great screens. Supply chains matter. A lot more than anyone thinks (the stuff Apple never talks about, but works its ass off on is supply chain management — I got to see this first hand when I visited China).
You add that all up as a salad and now the smart developers have to take another look at Microsoft and Nokia. They can’t ignore them like they can RIM (we all know people won’t use a lot of cool apps on a Blackberry).

Scoble: Dear Nokia Fans: You’re Nuts!

Digital Art at Macworld – the Good, the Bad and the Ugly [Macworld 2011]

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SAN FRANCISCO, MACWORLD 2011 — Given the explosion of visual art inspired by mobile devices running Mac iOS and apps developed to help artists create work on them, it came as a bit of a surprise to see the way Macworld organizers chose to display digital art at the 2011 Conference and Expo.

The Expo’s art was placed in “digital art galleries” displayed on 27″ Samsung wide-screen TVs housed in unobtrusive kiosks, dispersed in the cavernous hallways of the 2nd and 3rd floors, where only a portion of the conference’s attendees — media personnel and those who purchased something other than Expo Only tickets — was likely to see it.

This is curious in the light of recent attention given to the digital creations of artists producing work on the Mac platform, which in years past could be seen framed, on brightly-lit wall space, in the middle of well-trafficked concourses.

Click on images in the gallery above to see artist and title information, as well as the curious distortion effects rendered in iPhone photographs of art (made, in many cases, ON iPhones) displayed in a digital TV slideshow.

Why Macworld Is Better Without Apple [Macworld 2011]

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Macworld is still crowded, fun, despite Apple's absence.
Macworld is still crowded and fun, despite Apple's absence.

SAN FRANCISCO, MACWORLD 2011 — Two years ago, when Apple announced the company would skip the Macworld Conference and Expo after 2009, some took the news like a punch to the gut — and many wondered if the twenty-five year-old event would survive.

But without Apple totally dominating the event, the show has become what it was always supposed to be — a place for the wider Apple community to meet and mingle.

Macworld Editor’s “Secrets” for Making Predictions About Apple

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SAN FRANCISCO, MACWORLD 2011 –There’s no great secret to understanding what Apple has up its sleeves, according to Jason Snell, editor-in-chief of Macworld magazine, who spoke to attendees about “How Apple Does It” at the Macworld Conference and Expo Industry Forum Wednesday morning.

Anyone who makes a habit of keeping up with technology news understands one of the longest running games in the business involves predicting what Apple will do next.

Despite its reputation as an obsessively secret company that consistently produces products no one ever thought they needed until Steve Jobs invented them, Snell described Apple as a consistent, rational company that doesn’t do anything unexpected — and doesn’t rely on crazy mind control to achieve its success.

From the company’s very founding, the roles Jobs & his cofounder Steve Wozniak played suggested Apple’s future: Jobs understood marketing and Woz was technically brilliant at making complex technology work. One of them understood products and the other understood technology; the way they worked together would become Apple’s greatest strength and one day set their company apart from all others in American business.

Top 5 Things I Hate About The Mac [Gripes Of an Ex-PC User]

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NOTE: This is a guest post by ex-PC user Mike Wilson. It was originally published at Gears of Biz.

I have a MacBook at home and a Mac Mini at work. I absolutely love my Macs. I can’t live with out them. However, there are still things I hate about my Macs that I wished weren’t a part of my life. So don’t hate me for taking a couple shots at my machines… It’s all in good fun.

Below are those Top 5 things I hate about the Mac.

Should Next iPad Be Called “iPad 2x”?

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Reader Adam from Cape Town thinks Apple should call the next iPad the “iPad 2x.” Here’s his reasoning:

Calling the next iPad the iPad 2x makes a lot of sense. It can be used effectively in their marketing messages, to differentiate it from the current iPad, and also to set it apart from its competitors.

It’s the iPad 2, twice as good as the original iPad, with:

2x resolution per axis (even if the camera will take smaller resolution pics).
2x the speed, with dual core processing.
2x the RAM, to achieve the above.
2x cameras. And if one of the cameras were 8.3MP, it would by 2x full HD…
One could add even more to the list.

I’m pretty sure they won’t get 2x docks, but it would be a nice! Similarly, I doubt they’ll squeeze 2x battery life out of the new iPad.

Of course, the one thing that’s difficult to market is 2x as thin and/or light, makes more sense to say half as thin and/or heavy…

What do you guys think? Anyone got a better name?

Why Apple Will Be OK Without Steve Jobs [Opinion]

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I hate to say it, but I have a bad feeling about Steve Jobs’ latest leave of absence. I’m not optimistic he will return to Apple. He’s been gravely ill and has cheated death, but there are some hard numbers about cancer and transplant survival rates that even someone as charmed as Jobs can’t escape.

I sincerely hope I’m wrong, but I get a feeling this is the start of Steve Jobs moving on from Apple. There will be a slow phasing out this year as he hands the reigns to Tim Cook. I expect it will be drawn out, a gradual transition of power. But I don’t think Jobs is returning to Apple.

The big question, of course, is how Apple will do without him.

Verizon’s iPhone: Some Things to Think About Before February 10

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The day millions have waited for finally arrived Tuesday when Verizon announced it would begin offering customers Apple’s iPhone.

Well, perhaps more accurately, the day millions have waited for will finally arrive on February 10, when Apple iPhone users in the US get their first opportunity to sample the services of a network other than at&t, which has enjoyed the longest reign of exclusivity on the planet as the sole US carrier for iPhone since its launch in the summer of 2007.

Some say pent-up demand for iPhone on Verizon could “demolish” at&t’s business.

“I can tell you that the number one question I’ve gotten is ‘when will the iPhone work on Verizon’,” Apple COO Tim Cook said Tuesday at the launch announcement in New York — and some have predicted the boon to Verizon’s bottom line from iPhone sales will be massive.

5 Resolutions to Improve Your Mac Experience

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So, you were a very good boy or girl this year and Santa brought you a brand new Mac.

Maybe it was a sleek MacBook Air, perhaps a studly MacBook Pro or a bright and shiny iMac for your desktop. You say it was an old-school Mac Pro workstation? Well, bully for you!

Isn’t it time to make a few resolutions about how you’re going to love and care for your new machine so you can get the most out of it and keep it running in tip-top shape long after your Apple Care subscription runs out?

Here are five suggestions to help you do just that:

1. Have a back-up plan.

The number one mistake made by 99% of the people who wake up one day with an empty feeling in the pit of their stomach as they realize all their photographs, all their music, all their software and the outline for that Oscar-winning screenplay are just…gone — is having no backup.

Fortunately (or unfortunately), Apple has left you no excuse for not having your data backed up, at least since the introduction of Time Capsule and its integration with Time Machine, a built-in backup solution that’s been part of OX X since 2007.

A 1 terabyte Time Capsule is only $299 and unless you are one of those Pirate Bay or LimeWire scofflaws you’re probably never going to fill it up.

Don’t want to pay the Apple premium for seamless integration and “Designed in California” panache? Dozens of excellent third-party backup solutions await from the likes of LaCie and Seagate — there’s even an eco-friendly Green solution from Hitachi subsidiary SimpleTech, the USB 2.0 [Re]Drive, made from bamboo and recycled aluminum.

Regular backups for your computer system are like roughage in your diet: just do it and you’ll never never be sorry you did.

Are You an Apple Fanboy Yet?

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You got another Apple gadget for Christmas, didn’t you? And you love it, don’t you?

So at what point do you officially declare yourself to be one of those Cupertino Kool-Aid-guzzling, Steve Jobs-worshiping, pathetically devoted Apple fans you used to loathe?

Ten years ago, there were two kinds of people: PC users (a.k.a. “regular people”) and Apple fanboys. At least that’s how it looked from the PC side.

Macs were pretty, but considered by us PC users to be overpriced, underpowered, insufficiently supported by either software or hardware, too hard to customize, optimize or repair and completely devoid of key application areas, such as games.

The world was black and white. You were either a PC or a Mac. Then things got complicated.

Why The Next iPad Won’t Have a Rear Camera [Opinion]

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The media is a-twitter with reports that Apple’s new iPad will have both a front-facing and rear-facing camera, with Reuters quoting anonymous sources in the supply chain.

I don’t buy that: I don’t think that Apple will imitate the ‘competitors,’ like Samsung Galaxy or Acer whatever-they-name-it.

Apple is ahead of the curve, it doesn’t follow. The thing is that a rear-facing camera in such a device is not useful and adding it only because others have it is not Apple’s style.

Why Cloud Computing is the Best Thing That Ever Happened to Mac Development

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This past week finally saw the unveiling of Google’s long-awaited Chrome OS. Surprising few to none, the big revelation is that Chrome the browser is actually the entire operating system. Using cloud web applications, it will be possible to run a bunch of desktop-ish apps on a Chrome-based netbook at home, then go to work, fire up Chrome on Mac or Windows on your work laptop, and have the same experience there. Pretty snazzy stuff.

It’s yet another take on what cloud-based consumer computing could be (insert “network computing” if you’d like to relive 1996), an heir to the promise of Java and so many others. And it looks to have some legs, even if we’re still quite some ways from seeing commercially available hardware ready to run on it. Many developers will create apps for the platform, and its write-once, read-anywhere (WOMA!) promise is mighty seductive. It would be very easy to imagine a world in which no one develops for traditional desktop operating systems anymore, except for professional applications like video editing and design work. Sounds like bad news for Apple, right?

Donation Ban Puts Jobs, Apple in Scrooge Role

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Steven P. Jobs was recently named (again) the awesomest CEO on the planet, but is it possible he could also be cast in the Scrooge role this Holiday Season?

On a day when 26 year-old It Boy Mark Zuckerberg is making headlines for pledging (along with Facebook co-founder Dustin Moskovitz) to join the likes of former Microsoft CEO Bill Gates in giving the majority of his personal wealth to charity, a New York Times news piece recounts the difficulty non-profit organizations have encountered raising funds through in-app donations using iOS mobile apps.

It all leads one to ask: what does the 2nd largest company in the world have against charitable giving?

Bob Lefsetz On The Cult of Mac

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Good piece from music writer/analyst Bob Lefsetz on why he’s an Apple fan:

That’s what’s selling Apple. Friends. People hear these amazing stories and take a chance. And they become members of the cult and have insanely great experiences and drag their friends in too. To the point where anything Apple sells, people will buy. Just like you’ve got to have the latest work of your favorite act.

Bob Leftsetz: Customer Care.

New Answer to All Holiday Family Tech Support Questions: ‘Get An iPad’

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‘Tis the season: time to gather with friends and family and answer an endless barrage of hideous tech support questions.

You’re reading this Web site. That means you’re the most technical person in your extended family and therefore know off the top of your head why your mother-in-law’s PC won’t print, right? Your uncle is convinced that if he can corner you between dinner and pie, you’ll solve the riddle of that obscure error message he gets every time he boots his PC.

And your cousin wants to buy her husband the latest gadget. She has a Black Friday coupon for something, but doesn’t remember what it’s called. Should she buy it?

Ugh! Where’s that eggnog?

Fortunately, Apple has provided us all with a universal answer: “Get an iPad!”

Click here to read the whole article.

RIM Says “You Don’t Need An App For the Web,” Advertises About BlackBerry “Super-Apps”

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How can you tell when a company is in trouble? When the CEO bashes a rising competitor’s strategy while copying it at the same time. Such is the unfortunate predicament with our friends to the north, Research in Motion, makers of the BlackBerry.

Earlier this week, RIM CEO Jim Balsillie proclaimed that “We believe that you can bring the mobile to the Web but you don’t need to go through some kind of control point of an SDK, and that’s the core part of our message”, effectively declaring that Apple is an enemy of freedom or whatever is regarded to be bad at the moment while making the case for its vaporous PlayBook tablet. At the same time, the company unveiled an ad campaign for BlackBerry as the platform of choice for “Super Apps,” which are, wait for it, applications that bring mobile to the Web through an SDK. Basically, they’re like iPhone apps, but of far lower quality.

There’s a lot to criticize here, but I’d like to focus on the core contradiction at hand. RIM is trying to argue that Apple is bad, because its most exciting functionality isn’t vanilla web pages, while at the same time arguing that the BlackBerry platform is exciting because it has applications that are tightly integrated with the OS. You literally cannot have it both ways. Either Apple has cracked the formula on making mobile computing as capable as desktop computing, or mobile is irrelevant as a platform and a good web browser is all we need.

It seems clear to me that the establishment players in mobile are still in a state of shock at the success of both the App Store and the Android ecosystem. When a platform developer is advertising Flash and Adobe Air compatibility as a point of differentiation (also known as the “Hey! We’re like a Netbook without a keyboard!” argument), they have seriously lost the plot of what makes them competitive. It would be nice to see the iPad get some credible competitors. That won’t happen until someone recognizes that tablets are their own category of computer for which application exclusivity matters. If you don’t believe that, read Robert Scoble’s “data points” post and weep.

Valuation Theory: Would iPhone Alone Be Nearly a Top 10 Global Business?

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Business valuations are almost always a tricky figure to pin down, but analysts at Trefis figure they have a pretty reliable one for the iPhone, in case Apple and Steve Jobs might be thinking of spinning it off as a separate company.

By Trefis’s numbers, which assume a 140%-of-market-cap valuation for Apple (AAPL) as a whole and iPhone as representing 53% of Apple’s business, then the iPhone business alone would be worth more than all but 10 companies in existence worldwide today.

Interestingly enough, at $209 billion, iPhone, Inc. would be worth just slightly less than the 10th largest company in the world, AT&T.

[CNNMoney]

Microsoft Is On Apple’s Side Now

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When PC platforms were the central battlefield for technology, Microsoft was Apple’s big threat, hated enemy and all-purpose nemesis. But those days are gone.

Yet some Apple Faithful rage on against Redmond like abandoned Japanese soldiers on remote Pacific islands long after the end of WWII. It’s time for those Apple fans to come back to civilization understand what’s really happening now. Microsoft is more a friend than an enemy to Apple.

Unreliable MobileMe Remains a “Hobby” for Apple [Opinion]

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I want to like MobileMe.  It’s the Apple-sanctioned slice of cloud computing, integrated with the Mac and iOS operating systems.  The setup is simple, the price is reasonable, and despite the unprofessional name and lack of phone support, when all is humming along things just work.

Except MobileMe doesn’t keep working.  It stops syncing.  It loses data.  And Apple provides little or no advance warning of potential problems, nor easy ways to fix issues that occur.  Apple TV may have moved on to a professional product stage with the latest iteration, but from a business perspective MobileMe is still a “hobby” for Apple.