As expected, ZuneScene notes that Microsoft took a card from Apple’s playbook and made a big product announcement on a Tuesday. Brace yourselves, people. It’s Zune 2 time! OH, YEAH! Outrageous! Now with the same capacity as the iPod classic, only with a “squircle” interface that sucks way more than a clickwheel! And it costs the same price! BOOYA! And wait for it, homes, there’s now a Zune with flash memory, at the same price and size as an old iPod nano! POW!
In all seriousness, this is seriously underwhelming stuff. Once again, the only feature Microsoft is using to try to stand out from the iPod is WiFi, specifically wireless music, video and photo syncing. Which might be fairly exciting, were it not for the fact that, you know, Apple just rolled out the iPod Touch, which also offers WiFi web browsing. That’s a slightly more appealing WiFi feature for the vast majority of the population.
I am pleasantly surprised to see that Microsoft had the insight to translate Xbox Gamer Cards, which are major points of pride for Xbox Live maniacs, into Zune Cards, which will be embeddable on message boards and websites to show off recent music choices and even let other people listen to top songs. It’s way more compelling than the initial WiFi sharing they dubbed “the Social.” And now, songs transferred that way last forever, not just three days. They can still only get played three times, however.
ZuneScene thinks that the Squircle interface might one day be used as a directional pad for games on the Zune. That would be more interesting if there were complementary buttons on the other side for action and full gaming. I think most people will stick with playing the iPhone NES emulator.
All in all, this is far from a real threat to the iPod’s dominance. It’s profoundly unimaginative and just barely improves on the first Zune and does little more than match the low end of Apple’s line-up. It’s almost sad.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
