Netflix was a big part of the new Apple TV presentation today, and almost like an afterthought, the streaming video king has an announcement of its own: Netflix is getting enhanced integration with iTunes and the Apple TV.
Naturally, the biggest upgrade to Netflix on Apple TV is support for 1080p video an Dolby Digital 5.1 audio, but Netflix has also announced that users will now be able to sign up for Netflix directly on the Apple TV and even pay using their iTunes account.
That’s a big coup, but it also implies Netflix is giving Apple a 30% cut of every sign-up. Given how many studios are fleeing them lately, seems to me like Netflix could use all the money it can get.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
2 responses to “You Can Now Pay For Netflix On Your Apple TV Using Your iTunes Account”
Hmmm…this might be enought to get me to come back to Netflix. I left Netflix when the price increase went into effect. Is their streaming library any good nowadays?
not really. it’s pretty much the same..