Microsoft’s mobile devices have never been able to easily sync with Macs, and never through first-party tools, but with Windows Phone 7, Microsoft aims to change all that with a native OS X application that will allow for syncing content between your Mac and Windows Phone 7 handset.
The tool isn’t out now, but Microsoft is promising the application later this year, presumably before the holiday shopping season.
Microsoft can’t be happy about having to do this, but what choice do they have? iOS has a three year lead on Windows Phone 7, and Microsoft wants people to give up their iPhones and iPads for their new operating system… which means appealing directly to Mac owners. They want people to switch, and the kind of people who are going to need good reason to switch are, by very definition, not loyal to the Windows brand.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
