From the Archive of Things People Hoped Were Lost, another forgotten Apple video has surfaced from 1984. Unlike the formidable 1984 TV commercial that introduced the Mac, We Are Apple (Leading the Way) was a fluffy dealer sales presentation that highlighted Apple’s growth and breadth in those halcyon days.
Apple had four product lines in 1984, the Apple II, Apple III, Lisa and Macintosh. All share the spotlight in this cheesy sales extravaganza. Sung to the tune of Irene Cara’s What a Feeling and presented in the lost art of the multi-image slide show, it’s hilarious. Who knew the Lisa was so portable – and such a babe magnet!
[via gajitz]
Adam Rosen is an Apple certified IT consultant specializing in Macintosh systems new and old. He lives in Boston with two cats and too many possessions. In addition to membership in the Cult of Mac, Adam has written for Low End Mac and is curator of the Vintage Mac Museum. He also enjoys a good libation.
48 responses to “We Are Apple! The Forgotten 1984 Video”
jobs back then “FUCK guys, really? just, FUCK.”
Just remember that Jobs approves every little detail of the company.
This just topped the list of videos I wish I’d never seen…even above the video of a kid trying to shoot a rocket out his ass…and that’s bad.
i think i just threw up a little in my mouth…
Not Apple’s best work. But this is way way way better than anything that M$ put together for Windows95.
I like the video but OMG that song… the singing… @@ Is it any wonder this thing was forgotten?!
This has the taint of Sculley, more than anything else. “We are Pepsi”
Appealing to PC users. Directed advertising.
A historical reference to how the Twin Towers looked before Bush failed to prevent their toppling.
Oh dear Lord.
You know, my computers, be they Apple or other, have never contributed to the clutter on my desk disappearing. Is Steve working on a computer that can really do that for you, ’cause I need it? :-D
Yeah, a pretty atrocious bit of vid that could have stayed locked in the vaults.
How can I un-see this?
From the cast of “Glee”
There’s a good reason why that’s a forgotten video…..
I remember seeing that video at the introduction of the Macintosh way back when at Weston Harbour Castle in Toronto. How things have changed, how things remain the same.
Somewhere in my CD collection at home, I have “Phil & Dave’s Excellent CD,” which is the first CD that Apple’s Developer Technical Services sent out. It has bunches of code, etc., on it. But if you pop it into your music CD players, you’ll find extra tracks with various Apple marketing songs (“Power to Be Your Best”, etc.)
I really should dig it out and rip it…
You guys have never seen this? It surfaced about 2 years ago! If your a true Apple fan, you should subscribe the Alfred Diblasi on YouTube, the one who uploaded this first!!
The crazy thing is just how similar they are in concept to the current Apple commercials.
maybe the video is not worthy enough
This was absolutely awesome. It is any wonder why these people are now ruling the world?
at 2:25, you can see an Ipad in that guy’s hands.
That was terrible and painfully way toooo long … and the song sucks big time. What an embarrassment.
I can´t think of anything that could make this video worse.
Okay, who’s using this as their ringtone now? :D