Following the news that Disney is introducing a series of iPad games that interact with physical toys, Lego is also introducing its next generation of games with the “Life of George” iPhone app.
The game consists of classic Lego bricks, a free iPhone app, and a mat that basically acts as a green screen. The player tries to create the image shown on the iPhone app in Legos on the mat before time runs out.
Once the player is done creating said Lego structure, a picture is taken of the mat with the iPhone or iPod touch. The App Store app will then calculate the score based on the player’s speed and accuracy.
Here’s a video of the game in action:
httpvhd://www.youtube.com/watch?v=1DHZwSOVKBY
The Life of George app consists of 12 levels and 10 Lego models that can be played in single or multiplayer mode. “My Life” mode even allows the player to come up with original Lego creations that can be stored in the app’s virtual scrapbook.
Lego was looking for, “a fun way to combine both physical and virtual play into one product,” according to Macworld. The game will be sold in the US only, and the Life of George will hit shelves and the App Store on October 1st. The physical set will cost $23, while the iPhone app will be available for free.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
