It wasn’t surprising that the first iAd to appear on the iPad is a movie trailer for the nerd nirvana ‘Tron Legacy’ and produced by Disney, where Apple CEO Steve Jobs is the largest shareholder. The iAd won’t be officially released until 2011, but the trailer gives iPad owners a glimpse of things to come.
Available within the TV Guide iPad app, the iAd is “chock-full of the rich graphics, touch navigation and video native to apps,” according to an Ad Age report. The iPad version includes “close to 10 minutes of video, images from the movie, a theater locator with showtimes, and a preview of the movie soundtrack with the option to purchase on iTunes without leaving the ad.”
The iAd for the iPad, made possible with the recent release of iOS 4.2 in late November, for the first time allows tablet viewers to send an e-mail without exiting the advertisement.
[TV Guide App, Ad Age, Mac Rumors, All Things Digital]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
