Daily coupon upstarts like Groupon and Living Social have become so massively popular that it’s gotta be increasingly difficult for older and more fogey-ish coupon flingers like Valpak to keep up.
So what Valpak has done is team up with the Junaio augmented reality app to provide an AR channel for Valpak deals in the area. Which is cool, because since Junaio is location based, rather than flip through Valpak’s iPhone app (yeah, they have an iPhone app now too) any potential coupon would just pop up on the screen when standing right outside the store.
Unfortunately, Valpak still seems to have retained its stodgy image; a pity, because the deals are actually pretty good. The Junaio channel’s a start though.
When he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.
2 responses to “These Are Not Your Father’s Valpak Coupons”
Lots of complaints from users of the ValPak & Coupon Clipper apps saying that business won’t honor coupons form the apps & that people need to have the physical paper coupon.
Until businesses wake up, these apps will be failures.