Sometimes a good idea doesn’t have to be radical. It doesn’t have to have a $70,000 Kickstarter goal. Sometimes a good idea is just simplicity itself: easy to produce, affordable to own, beautifully designed and genuinely useful.
That’s what makes our eyes pop about The Wrap. Designed by Michiel Cornelissen, the Wrap is a simple plug that fits on the USB end of a European iPhone wall charger. Thread your 30-pin dock connector cable through The Wrap and you can easily wrap the whole cord around it. That’s it. Just EUR 9.95.
I love this. It’s just beautifully useful and wonderfully understated. And while The Wall is Europe-only for now, Cornelissen says that if 100 people email him saying they want a US version, he’ll make one. Get clamoring, people.
Source: Michiel Cornelissen
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
